Entrepreneurs-Journey.com» Search Engine Optimization & Search Marketing

Direct From Google: How To Build A Quality Website In 2012

Ana Hoffman — Mon, 05 Dec 2011 23:00:44 +0000

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

It’s about what you SHOULD BE doing.

I… Read the rest of this entry »

How To Optimize Your E-Commerce Site For Top Search Engine Rankings

Yaro Starak — Fri, 19 Oct 2007 06:20:31 +0000

People who run e-commerce sites – sites that are focused on making sales of a product – have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?

One of the… Read the rest of this entry »

The Top 16 SEO Tips From A Yahoo Insider

Yaro Starak — Tue, 20 Feb 2007 18:16:25 +0000

Recently in the private forums Rich Schefren provides for his Strategic Profits clients there was a discussion started about search engine optimization.

The topic initially began with two questions. The first was about whether non-Google search engines penalize sites that advertise with Google AdWords (false) and the importance of having an “aged domain” and how it relates to… Read the rest of this entry »

The Google Honeymoon Period

Yaro Starak — Fri, 29 Sep 2006 01:46:32 +0000

I have no doubt this topic has been discussed on many SEO forums before but I’m going to give my take on it based on what I have experienced.

The “Google Honeymoon” as I call it, is the period 24-48 hours after producing a new web page where it first ranks in the Google search index. In my experience for… Read the rest of this entry »

Analyzing Key Metrics in Your Web Site Traffic Reports – Part 2

Yaro Starak — Fri, 05 May 2006 10:10:38 +0000

This is the second part of a report produced by John Webster from AIM IT looking at the key metrics in web site traffic reports.

If you haven’t done so already, read part one – Analyzing Key Metrics in Your Web Site Traffic Reports – Part 1.

Referral Report

This important report shows how visitors found your web pages.… Read the rest of this entry »

Analyzing Key Metrics in Your Web Site Traffic Reports – Part 1

Yaro Starak — Thu, 04 May 2006 05:45:03 +0000

John Webster is a fellow I recently met through this blog. He came across some of my search engine optimization articles and instantly made contact with me. Turns out John is a super fan of web site marketing and SEO and runs his own firm in Australia called AIM IT.

John sent me through a solid report on analysing… Read the rest of this entry »

How To Search Google As A Local In Any Country

Yaro Starak — Sun, 18 Dec 2005 01:30:33 +0000

I am an Australian and I often use Google Australia, which provides the option of searching the global web or pages from Australia only. Most large countries have a similar option on their local Google site.

Running an international online business with the capability to service people from any country means that you want your site to perform well… Read the rest of this entry »

The 80/20 Of Search Engine Optimization – Part 2

Yaro Starak — Fri, 09 Dec 2005 01:11:03 +0000

In The 80/20 Of Search Engine Marketing – Part 1 I covered the first four of the Top 8 Search Engine Optimization (SEO) Techniques as explained by Brad Fallon. The first four methods were applicable to On-Page SEO, techniques you can manually apply to your website internally. The remaining four that I am about to discuss cover Off-Page SEO,… Read the rest of this entry »

My Top 8 Search Engine Optimization Tips – Part 1

Yaro Starak — Tue, 29 Nov 2005 04:16:28 +0000

I joined Perry Marshall’s Renaissance Club to get my copy of the Definitive Guide To Google AdWords at the discounted rate, however I’ve started to realize there is a lot more value in it than just the AdWords eBook, which I guess makes sense since Perry wants people to stay subscribed to his club, so he must… Read the rest of this entry »

How To Get A New Site Listed In The Search Engines

Yaro Starak — Wed, 23 Nov 2005 13:27:26 +0000

This is a problem I’ve never had to deal with yet watching a few friends recently start new websites has made me realize that getting a brand new site to be discovered (indexed, listed) by the search engines can be a difficult task. In my case since I’ve been operating online for so long whenever I launch a new site… Read the rest of this entry »

Do Meta Tag Keywords Matter Anymore?

Yaro Starak — Tue, 08 Nov 2005 08:59:12 +0000

I’ve been following a discussion over at the SEOChat Forums about an

PageRank Explained – Keeping SEO Simple

Yaro Starak — Wed, 05 Oct 2005 08:26:19 +0000

What is Google’s PageRank? If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should really… Read the rest of this entry »

What Is Pagerank?

Yaro Starak — Wed, 05 Oct 2005 08:26:19 +0000

Search Engine Optimisation for Flash Websites

Yaro Starak — Thu, 01 Sep 2005 22:33:37 +0000

I’m no web developer and I have never ever made use of any Flash except the odd copy and paste third party service. I know well enough that for most of what I do online I don’t need pretty movies, text will suffice, however I realise a lot of you out there probably do use Flash or might want to… Read the rest of this entry »

SEO – File Naming Structure in URLs

Yaro Starak — Fri, 26 Aug 2005 00:37:30 +0000

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Keywords in file names is a good thing. Don’t call your webpages names like “services.html” or “products.html” actually use your keywords. Here is an example for you.

Let’s say you sell tennis balls online and you have three brands… Read the rest of this entry »

Does Yahoo! Search Have a Sandbox?

Yaro Starak — Thu, 18 Aug 2005 08:11:43 +0000

You might remember my article on the Google sandbox, a theory that new websites must wait before Google will take them seriously and index them high up in the search results pages. The wait can take as long as 12 months and is designed to stop spam sites from showing up high in results.

With Yahoo! commanding a VERY… Read the rest of this entry »

The Ultimate Google FAQ – Part Two

Yaro Starak — Sun, 10 Jul 2005 11:08:46 +0000

I posted The Ultimate Google FAQ back in June which is a good resource for those with questions about Google.

I found an even better one.

I’m calling this one The Ultimate Google FAQ – Part Two. It’s hosted at the SitePoint Forums and covers all the interesting questions about search engine optimisation including the basics and… Read the rest of this entry »

The Ultimate Google FAQ

Yaro Starak — Thu, 30 Jun 2005 13:25:55 +0000

Do you have a question about the Google search engine?

Try the WebmasterWorld Google Knowledgebase V2 or as I like to call it, The Ultimate Google FAQ.

Some of the more interesting questions I found answers to:

Will Google index a framed site?
Does Google index dynamic content? (This blog is dynamic but the URLs, or permalinks remain

… Read the rest of this entry »

A Simple Technique that Got Me a Number One Ranking in Google

Yaro Starak — Thu, 23 Jun 2005 13:07:03 +0000

You probably do this already – complete regular searches in Google for your key phrases and see how high you rank. It’s well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted… Read the rest of this entry »

How to get a successful website in 12 months using only Google

Yaro Starak — Wed, 25 May 2005 16:18:35 +0000

Google is powerful. We all know this. Everyone uses Google on a daily basis to search for everything and anything. As a web entrepreneur you must have a solid understanding of what it takes to get a good listing in Google. If your business is web based and your website is a channel of distribution or your main sales tool… Read the rest of this entry »

Testing a new reciprocal link exchange management system

Yaro Starak — Tue, 24 May 2005 15:03:53 +0000

As any good webmaster knows link exchanges are vital to help get your site placed better in search engines and of course for a general increase in exposure. (In case you don’t know, a link exchange means to exchange a link with another website, you link to them and they link back to you.) The Search Engine Optimisation (SEO)… Read the rest of this entry »

A SEO tip

Yaro Starak — Wed, 02 Feb 2005 18:35:06 +0000

Today I implemented a simple little initiative to help my website perform better in search engines. I placed some extra links to some important content on my site using some specific keywords. The links are placed on the bottom of my site in the site footer. You can see a snapshot in the image below.

This is a form… Read the rest of this entry »