Down-To-Earth Tips and Advice for Internet Entrepreneurs
I was really thrilled with how my previous article, Have Internet Marketers Lost The Plot was received. It was controversial, but I was pleased to discover my suspicion was correct – new Internet marketers and the customers and consumers of high profile and established Internet marketers want more!
And that is going to be the sentiment behind this blog … Read the rest of this entry »
Before I begin – a warning, I expect that this post will be quite controversial, because, to my knowledge, this severe fault I have experienced with the internet marketing industry (and the most successful internet marketers within it) has not been addressed, yet!
The reason I am bringing it to light for discussion today is … Read the rest of this entry »
Being in the business of publicity, I love exploring the elements that contribute to specific examples of someone who is successful at building their profile. I’m interested in figuring out how someone unknown can build a large following and public interest, particularly online.
When recently presented with one such example, it got me thinking about the reasons someone chases publicity, … Read the rest of this entry »
I owned a handbag company in the fashion industry and the one constant in my life was the issue of press – did we have enough of it?
Once we started receiving press, we were forever focused on getting more. Almost as important as designs, sales and delivering the goods on time, is the issue of publicity. You can … Read the rest of this entry »
My name is Bryan Clark and I am a professional writer and blog editor in the tech, entrepreneurship, finance and digital lifestyle fields. I have written before for Entrepreneurs Journey in 2007 and I’m happy to say I am back with a new column starting today.
In this article I will talk about what is needed to produce a quality … Read the rest of this entry »
Is it just me or have you also noticed that Google seems to be paying a lot more attention to brands these days? So much so, in fact, that it can almost feel that brand signals might be included as a part of their search engine ranking factors?
Are brands really being given more weight in Google? And how does … Read the rest of this entry »
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.
Over the past weekend, the finale of a popular reality television series went to air and … Read the rest of this entry »
Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to.
Obviously, it goes without saying that your story needs to be relevant to the journalist, publication … Read the rest of this entry »
When you hear the term “Mission Statement“, what comes to mind?
For many of us, Mission Statements are synonymous with corporate entities and impersonal HR departments (did someone say TPS reports?).
Yet Mission Statements aren’t just for the Kodaks and Coca Colas of the world – they can be effective tools for entrepreneurs to not only keep their … Read the rest of this entry »
In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP).
These two factors are critical if you want to really appeal to people. If you want your product or service to really stand out, you must differentiate what you have to offer from … Read the rest of this entry »
This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?
I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because everyone … Read the rest of this entry »
Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of the … Read the rest of this entry »
It is one thing having an awesome product or service, but if nobody knows about it, how do you expect to sell it?
This realization usually happens just before business owners start to consider self promotion and exposure opportunities. There are a number of ways to go about getting your name out there, and forming relationships and connections with other … Read the rest of this entry »
There is no doubt that to build your profile and earn attention (rather than buy it or beg for it), part of your job is going to be writing. Writing your book, your blog, writing articles, Facebook and Twitter updates. This requires knowledge and commitment, so I decided to interview Grant McDuling, best-selling author and respected journalist, for his … Read the rest of this entry »
