What Is The Halo Effect And Why You Need To Understand How It Influences You

By Yaro Starak

The Halo Effect, as per the Wikipedia definition is…

The halo effect or halo error is a cognitive bias in which one’s judgments of a person’s character can be influenced by one’s overall impression of him or her.

We judge a person’s character based on their physical appearance and the things around them. It’s a quick judgement that is … Read the rest of this entry »

By Yaro Starak

Lies Lies Lies: What Internet Marketers Must Learn From The Advertising Industry

By Kerry McDuling

I was really thrilled with how my previous article, Have Internet Marketers Lost The Plot was received. It was controversial, but I was pleased to discover my suspicion was correct – new Internet marketers and the customers and consumers of high profile and established Internet marketers want more!

And that is going to be the sentiment behind this blog … Read the rest of this entry »

By Kerry McDuling

Have Internet Marketers Lost The Plot?

By Kerry McDuling

Before I begin – a warning, I expect that this post will be quite controversial, because, to my knowledge, this severe fault I have experienced with the internet marketing industry (and the most successful internet marketers within it) has not been addressed, yet!

Sales Technique Or Major Mistake?

The reason I am bringing it to light for discussion today is … Read the rest of this entry »

By Kerry McDuling

The Perils Of Personal Branding: The Kiki Kannibal Story

By Kerry McDuling

Being in the business of publicity, I love exploring the elements that contribute to specific examples of someone who is successful at building their profile. I’m interested in figuring out how someone unknown can build a large following and public interest, particularly online.

When recently presented with one such example, it got me thinking about the reasons someone chases publicity, … Read the rest of this entry »

By Kerry McDuling

How To Become Famous In Your Industry Without Using Television

By Kerry McDuling

Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.

Exposure From A Televised Event

Over the past weekend, the finale of a popular reality television series went to air and … Read the rest of this entry »

By Kerry McDuling

If Perception Determines Your Paycheck, What Are You (Really) Worth?

By Neroli Makim

Hey there, today I’m going to talk about perception.

Perception really is a BIG deal, perception of self, perception of others, and how others perceive you.

Your perception of your self and how others perceive you directly affects how successful you are in any given area of life. An exercise I gave in last week’s article was designed to shift … Read the rest of this entry »

By Neroli Makim

How To Up The Antics And Go Viral With Your Next Publicity Campaign

By Kerry McDuling

In my previous posts I introduced the concept of publicity stunts, and because this is a concept that has worked extraordinarily well for some companies and individuals, I thought I would discuss the concept further in depth.

Make sure you check out my previous posts first to get an understanding of publicity and publicity stunts:

By Kerry McDuling

Why Even Entrepreneurs Need One Of These…

By Nacie Carson

When you hear the term “Mission Statement“, what comes to mind?

For many of us, Mission Statements are synonymous with corporate entities and impersonal HR departments (did someone say TPS reports?).

Yet Mission Statements aren’t just for the Kodaks and Coca Colas of the world – they can be effective tools for entrepreneurs to not only keep their … Read the rest of this entry »

By Nacie Carson

Is All Publicity Good Publicity?

By Kerry McDuling

This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?

I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because everyone … Read the rest of this entry »

By Kerry McDuling

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