Greetings once more Entrepreneurs! I’m going off on a tangent today about engaging in the world of social media to build your profile, build your brand and grow your business. This is a topic we’re all pretty savvy about as online entrepreneurs, because we’re all doing it, and most of us will have experienced some success with it. … Read the rest of this entry »
It is one thing having an awesome product or service, but if nobody knows about it, how do you expect to sell it?
This realization usually happens just before business owners start to consider self promotion and exposure opportunities. There are a number of ways to go about getting your name out there, and forming relationships and connections with … Read the rest of this entry »
There is no doubt that to build your profile and earn attention (rather than buy it or beg for it), part of your job is going to be writing. Writing your book, your blog, writing articles, Facebook and Twitter updates. This requires knowledge and commitment, so I decided to interview Grant McDuling, best-selling author and respected journalist, for … Read the rest of this entry »
Since starting to blog here on Entrepreneurs Journey, I have been giving plenty of tips and advice for building exposure and creating profile, using methods I have utilized with clients. Now I want to talk a little about my own journey and slight change of direction for me, and share what I learned about leveraging time and creating additional … Read the rest of this entry »
Many of my clients and other entrepreneurs I have admired over the years have taken their past journey and experiences and turned that, in itself, into a successful business. This could take the form of teaching others how to duplicate their success in a particular field, or sharing their interesting life experiences with others to entertain them. This is … Read the rest of this entry »
The old adage that most people are more afraid of speaking in public than they are of snakes and even of dying is most likely true, judging by what I have seen and heard from even the most experienced and well versed speakers today. If you can swallow your nerves enough to speak in public, you will go a … Read the rest of this entry »
There is a silver lining to every cloud, and many challenges can indeed provide an opportunity to connect with your community and give something back, while generating exposure for your business and yourself at the same time. The recent floods where I live have demonstrated how this can be achieved, and many examples of individuals and businesses doing just … Read the rest of this entry »
Print media is just one avenue of publicity that is available. Depending on your business or story, radio, TV and online may be more appropriate. In this article, I share my top tips for attracting TV and radio coverage how to prepare for them.
TV And Radio Media
The main differences between broadcast and print are mainly quite obvious … Read the rest of this entry »
In my previous article I took a look at contacting and communicating with the print media through the creation and distribution of a media release. In this post, I thought I would give an example of a media release so that you can see the format at work, and then show you the results of the campaign.
Contacting and communicating with the media is an art in itself. Whether or not your item will make the news often depends largely on the initial contact you make. In this article, we will look at the best way of approaching print media, including newspapers and magazines.
The best and most common way of communicating with the media – … Read the rest of this entry »
Kerry McDuling has written a couple of fantastic articles for her column here at Entrepreneurs-Journey talking about the public relations industry and what it potentially can do for your business. I thanked her for what she has contributed so far, but felt she still hadn’t broken things down into the HOW of the process.
She’s responded by committing to … Read the rest of this entry »
Kerry McDuling, our resident publicity expert, today takes a look at whether you should focus publicity on your product or service or your personality and expertise. While not always a clear situation, Kerry presents a compelling case especially for experts to focus on their own story rather than the product itself, which as you will see has several … Read the rest of this entry »
This is potentially one of the most important questions you need to ask yourself as a blogger, and yet is where I see pretty much every blogger go wrong. I’ve even had trouble with this myself over the years each time I redesign my blog.
The challenge, when coming up with a blog design, is to ensure your blog … Read the rest of this entry »
I came through business school with a very “corporatized” feeling of how business works. Most of the textbooks at university are written with big business as case studies and examples to demonstrate the theories. I felt that in order to run a business, even a small business, you should project the attitude of a big business. If you are … Read the rest of this entry »