How To Identify What Makes YOU Newsworthy

By Kerry McDuling

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of the Read the rest of this entry »

By Kerry McDuling

How My Facebook And YouTube Profiles Led To An Invitation To Become A High Paid Speaker

By Neroli Makim

Greetings once more Entrepreneurs! I’m going off on a tangent today about engaging in the world of social media to build your profile, build your brand and grow your business. This is a topic we’re all pretty savvy about as online entrepreneurs, because we’re all doing it, and most of us will have experienced some success with it. I’m … Read the rest of this entry »

By Neroli Makim

How To Attract More Customer Referrals Through Strategic Relationships & Networking

By Kerry McDuling

It is one thing having an awesome product or service, but if nobody knows about it, how do you expect to sell it?

This realization usually happens just before business owners start to consider self promotion and exposure opportunities. There are a number of ways to go about getting your name out there, and forming relationships and connections with other … Read the rest of this entry »

By Kerry McDuling

How To Make Writing A Business

By Kerry McDuling

There is no doubt that to build your profile and earn attention (rather than buy it or beg for it), part of your job is going to be writing. Writing your book, your blog, writing articles, Facebook and Twitter updates. This requires knowledge and commitment, so I decided to interview Grant McDuling, best-selling author and respected journalist, for his … Read the rest of this entry »

By Kerry McDuling

How To Leverage Your Time & Revenue During A Business Transition

By Kerry McDuling

Since starting to blog here on Entrepreneurs Journey, I have been giving plenty of tips and advice for building exposure and creating profile, using methods I have utilized with clients. Now I want to talk a little about my own journey and slight change of direction for me, and share what I learned about leveraging time and creating additional revenue Read the rest of this entry »

By Kerry McDuling

How To Turn Your Life Experience Into A Business

By Kerry McDuling

Many of my clients and other entrepreneurs I have admired over the years have taken their past journey and experiences and turned that, in itself, into a successful business. This could take the form of teaching others how to duplicate their success in a particular field, or sharing their interesting life experiences with others to entertain them. This is how … Read the rest of this entry »

By Kerry McDuling

How To Build Your Profile Through Community Involvement

By Kerry McDuling

There is a silver lining to every cloud, and many challenges can indeed provide an opportunity to connect with your community and give something back, while generating exposure for your business and yourself at the same time. The recent floods where I live have demonstrated how this can be achieved, and many examples of individuals and businesses doing just that … Read the rest of this entry »

By Kerry McDuling

How To Get Coverage In Print Media

By Kerry McDuling

Contacting and communicating with the media is an art in itself. Whether or not your item will make the news often depends largely on the initial contact you make. In this article, we will look at the best way of approaching print media, including newspapers and magazines.

The best and most common way of communicating with the media – print, … Read the rest of this entry »

By Kerry McDuling

How To Get Free Publicity For Your Business

By Kerry McDuling

Kerry McDuling has written a couple of fantastic articles for her column here at Entrepreneurs-Journey talking about the public relations industry and what it potentially can do for your business. I thanked her for what she has contributed so far, but felt she still hadn’t broken things down into the HOW of the process.

She’s responded by committing to write … Read the rest of this entry »

By Kerry McDuling

Should You Promote Your Personal Brand Or Your Product Brand?

By Kerry McDuling

Kerry McDuling, our resident publicity expert, today takes a look at whether you should focus publicity on your product or service or your personality and expertise. While not always a clear situation, Kerry presents a compelling case especially for experts to focus on their own story rather than the product itself, which as you will see has several advantages. Read the rest of this entry »

By Kerry McDuling

Is Branding Important To Small Business?

By Yaro Starak

I’ve been working my way through Eben Pagan‘s DVD recordings of his “Get Altitude” program, which was a $10,000 per head live in-person seminar presented as advanced entrepreneur training. It’s focused on people who already have businesses who want to grow their operation towards seven and then eight figure turnover.

One of the concepts I’ve heard Eben teach over … Read the rest of this entry »

By Yaro Starak

Small Business Branding – It’s Not “We”, It’s “Me”

By Yaro Starak

I came through business school with a very “corporatized” feeling of how business works. Most of the textbooks at university are written with big business as case studies and examples to demonstrate the theories. I felt that in order to run a business, even a small business, you should project the attitude of a big business. If you are planning … Read the rest of this entry »

By Yaro Starak

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