Small Business Branding – It’s Not “We”, It’s “Me”

By Yaro Starak

I came through business school with a very “corporatized” feeling of how business works. Most of the textbooks at university are written with big business as case studies and examples to demonstrate the theories. I felt that in order to run a business, even a small business, you should project the attitude of a big business. If you are planning … Read the rest of this entry »

By Yaro Starak

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