Which Is Better: New Media Marketing Or Old School Internet Marketing?

By Yaro Starak

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary.

He had a really great question regarding what business models still work online. Specifically he was referring to the more social web 2.0 world of blogging, podcasting and social media, versus traditional internet marketing formats.

This is the part of the message … Read the rest of this entry »

By Yaro Starak

How To Write Winning Content

By Mitch Wilson

Almost every article I write and almost every discussion I have about blogging goes pretty much the same way: If you write a lot of quality content, your blog can’t help but be successful.

Whether your content is self-created, you have staff, or you rely heavily on guest posters, having lots of fresh content is almost a guarantee … Read the rest of this entry »

By Mitch Wilson

Why Small Businesses Fail & How You Can Be One Of The Rare Success Stories

By Yaro Starak

In a previous articles I discussed the importance of having a thorough understanding of your customer psychology. Knowing why your customers are motivated to do what they do on an emotional level means you can intimately communicate with them, demonstrating you know their problems better than they do.

In another article I explained the distinction between your grand vision, Read the rest of this entry »

By Yaro Starak

Strategies And Tactics: Do You Know Why You Are Doing What You Do?

By Yaro Starak

Inside the Blog Profits Blueprint I talk about a key distinction, the difference between strategies and tactics when it comes to online marketing and building a blog-based business.

Here’s a relevant quote from the Blueprint:

Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps predict future outcomes as a result

Read the rest of this entry »
By Yaro Starak

The Why Train Technique: How To Develop A Crystal Clear Understanding Of Your Customer

By Yaro Starak

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video I … Read the rest of this entry »

By Yaro Starak

Industry Shift: What The Armada Music Label Can Teach Us About New Media Marketing

By Yaro Starak

You may not know this about me (unless you follow me on Twitter where I tweet music video clips from time to time), but I’m a huge fan of the progressive and vocal trance scene. That’s dance music for the uninitiated, although the genre of dance is massive in terms of all the categories and sub-categories, which includes genres like … Read the rest of this entry »

By Yaro Starak

How To Make Money Online

By Yaro Starak

I was at the World Internet Summit (WIS) a couple of Sundays ago when it was held on the Gold Coast, an hours drive away from Brisbane (my home), on the coast of Australia.

Brett McFall, co-host of the WIS, was up on stage doing the last formal presentation of the event. During his presentation he had a diagram … Read the rest of this entry »

By Yaro Starak

How To Work Less and Earn More By Leveraging The Synergy Between People And Technology

By Yaro Starak

Several years ago when I was managing BetterEdit, my proofreading company that I sold in 2007, I was knee deep learning from Rich Schefren, taking his Business Growth System course.

Rich launched that program on the back of his most successful report to date, the Internet Business Manifesto, which featured the now famous flow chart of what … Read the rest of this entry »

By Yaro Starak

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