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The Halo Effect, as per the Wikipedia definition is…
The halo effect or halo error is a cognitive bias in which one’s judgments of a person’s character can be influenced by one’s overall impression of him or her.
We judge a person’s character based on their physical appearance and the things around them. It’s a quick judgement that … Read the rest of this entry »
I was on the bus the other day, but it was no ordinary bus. The driver, who was certainly not your typical Brisbane city bus driver, had dubbed his bus the “happy bus”.
To help ensure the happy bus maintained the appropriate vibe, he made an announcement as we left the city station.
He explained how if you were … Read the rest of this entry »
I did an interview with Jeff Walker last week for a product I’m working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually anything online.
I interviewed Jeff to learn his entrepreneur’s journey, like most of my interviews, so it wasn’t specifically about … Read the rest of this entry »
I was really thrilled with how my previous article, Have Internet Marketers Lost The Plot was received. It was controversial, but I was pleased to discover my suspicion was correct – new Internet marketers and the customers and consumers of high profile and established Internet marketers want more!
And that is going to be the sentiment behind this … Read the rest of this entry »
Before I begin – a warning, I expect that this post will be quite controversial, because, to my knowledge, this severe fault I have experienced with the internet marketing industry (and the most successful internet marketers within it) has not been addressed, yet!
The reason I am bringing it to light for discussion today … Read the rest of this entry »
Being in the business of publicity, I love exploring the elements that contribute to specific examples of someone who is successful at building their profile. I’m interested in figuring out how someone unknown can build a large following and public interest, particularly online.
When recently presented with one such example, it got me thinking about the reasons someone chases … Read the rest of this entry »
I owned a handbag company in the fashion industry and the one constant in my life was the issue of press – did we have enough of it?
Once we started receiving press, we were forever focused on getting more. Almost as important as designs, sales and delivering the goods on time, is the issue of publicity. You … Read the rest of this entry »
My name is Bryan Clark and I am a professional writer and blog editor in the tech, entrepreneurship, finance and digital lifestyle fields. I have written before for Entrepreneurs Journey in 2007 and I’m happy to say I am back with a new column starting today.
In this article I will talk about what is needed to produce a … Read the rest of this entry »
Is it just me or have you also noticed that Google seems to be paying a lot more attention to brands these days? So much so, in fact, that it can almost feel that brand signals might be included as a part of their search engine ranking factors?
Are brands really being given more weight in Google? And how … Read the rest of this entry »
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.
Over the past weekend, the finale of a popular reality television series went to air … Read the rest of this entry »
Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to.
Obviously, it goes without saying that your story needs to be relevant to the journalist, … Read the rest of this entry »
In my previous posts I introduced the concept of publicity stunts, and because this is a concept that has worked extraordinarily well for some companies and individuals, I thought I would discuss the concept further in depth.
Make sure you check out my previous posts first to get an understanding of publicity and publicity stunts:
When you hear the term “Mission Statement“, what comes to mind?
For many of us, Mission Statements are synonymous with corporate entities and impersonal HR departments (did someone say TPS reports?).
Yet Mission Statements aren’t just for the Kodaks and Coca Colas of the world – they can be effective tools for entrepreneurs to not only keep … Read the rest of this entry »
In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP).
These two factors are critical if you want to really appeal to people. If you want your product or service to really stand out, you must differentiate what you have to offer … Read the rest of this entry »
This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?
I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because … Read the rest of this entry »
Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of … Read the rest of this entry »
