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Bret Thomson is a good buddy of mine and an exceptionally skilled copywriter. He’s one of those guys who earns at least $10,000… Read the rest of this entry »
Here is my review of what I call the six layers of quality content writing, relevant for the web, books, news or even a technical white paper. I gave these tips to my team and thought it would be worth sharing them here on EJ as well.
You already know your niche. You already know … Read the rest of this entry »
This week I have something really exciting for you. It’s a sneak peak behind the scenes of some work I did for a client.
I must admit I love behind the scenes and before and after makeovers, especially when it has to do with marketing or copywriting.
A big thanks to Carma Leitchy for allowing us to use her … Read the rest of this entry »
This is the third part in the series on product creation. You can read the previous parts here:
This article will discuss the common mistakes that are made with … Read the rest of this entry »
I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web business owners a reliable option for outsourcing writing work without taking a “lucky … Read the rest of this entry »
Last article, I addressed some of the most common pitfalls of split testing. This article I will discuss the easiest and most efficient way to go about split testing to improve your conversions.
Before moving on, you can check out the previous article and other articles in the series here:
Part 1: How To Nail A Killer Headline… Read the rest of this entry »
In previous articles I led you through how to construct a sales page. From the heading, presenting your offer with body copy, and then rounding off the sales process with your guarantee and calls to action:
Part 1: How To Nail A Killer Headline
Part 2: How To … Read the rest of this entry »
This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees… Read the rest of this entry »
This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is time to put your skills of salesmanship into … Read the rest of this entry »
Last article, I kicked off this series with part one of how to write a headline:
I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your copy.… Read the rest of this entry »
Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.
The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am … Read the rest of this entry »
I remember when I was putting together the Blog Mastermind course four years ago, writing lessons on how to produce powerful blog content. I felt very confident teaching this area except for one topic – how to come up with effective blog headlines – which I felt deserved an entire course in and of itself.
The headline is the … Read the rest of this entry »
As I write this I’m listening to a podcast from Armin Van Buuren, the world’s number one trance and progressive DJ.
Armin is dutch, however he speaks very clear English on the podcast. During each episode Armin will talk in between songs briefly with updates on upcoming gigs and shout-outs from his listeners. I’m always impressed by how … Read the rest of this entry »
An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. Whatever the format, the content remains much the same and … Read the rest of this entry »
There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.
The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.
But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell … Read the rest of this entry »
As you likely know, Gideon and I wrapped up the opening marketing campaign for Become A Blogger Premium a couple of weeks ago. During that period we both wrote lots of emails to our various subscribers, email being the primary communication method and also the distribution channel for delivering resources like the Roadmap report.
Most of you haven’t met … Read the rest of this entry »
Catherine left a comment to my last post – If Long Sales Pages Work, Why Do You Hate Them So Much? and there was a part of it I want to highlight -
You download a free ebook and invest some time reading it – then you get halfway through and realize that it’s nothing more than a sales
Some of you are not going to agree with this, but it’s the truth.
Raise your hand if you are put off by those long form landing sales pages you see that are used to sell online?
Yep, it seems a lot of you stuck your hand up.
Let me ask you another question -
If you were … Read the rest of this entry »
I have to hand it to Edmund Loh and Vince Tan for coming up with a slightly different spin on the traditional namesqueeze page for their new Internet marketing newsletter launch – IMGuerilla.com.
If you are not familiar with the namesqueeze, it’s a very common technique in the Internet marketing world for capturing (squeezing) the contact details of … Read the rest of this entry »
Read previous articles in this series:
