Entrepreneurs-Journey.com» Copywriting

Copywriting Makeover: How I Optimized The Onward Studios Squeeze Page

Leevi Romanik — Wed, 07 Dec 2011 23:00:28 +0000

This week I have something really exciting for you. It’s a sneak peak behind the scenes of some work I did for a client.

I must admit I love behind the scenes and before and after makeovers, especially when it has to do with marketing or copywriting.

A big thanks to Carma Leitchy for allowing us to use… Read the rest of this entry »

3 Mistakes That Kill Product Sales (Even Before You Start Selling!)

Leevi Romanik — Wed, 05 Oct 2011 12:01:35 +0000

How To Create A Product That Sells Part Three

This is the third part in the series on product creation. You can read the previous parts here:

Part 1: How To Create A Product That Sells
Part 2: 3 Ways To Make $100,000 Online Selling Your Own Product

This article will discuss the common mistakes that… Read the rest of this entry »

10 Rules For Writing An Effective Sales Letter

Tom McSherry — Mon, 03 Oct 2011 13:25:37 +0000

I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web business owners a reliable option for outsourcing writing work without taking a “lucky dip” on quality.… Read the rest of this entry »

Split Testing Made Easy

Leevi Romanik — Wed, 14 Sep 2011 12:48:11 +0000

Last article, I addressed some of the most common pitfalls of split testing. This article I will discuss the easiest and most efficient way to go about split testing to improve your conversions.

Before moving on, you can check out the previous article and other articles in the series here:

Part 1: How To Nail A Killer Headline… Read the rest of this entry »

Are You Making These 3 Common Conversion Testing Mistakes With Your Sales Copy?

Leevi Romanik — Wed, 07 Sep 2011 12:58:20 +0000

Copywriting 101: How To Refine Your Sales Letter

In previous articles I led you through how to construct a sales page. From the heading, presenting your offer with body copy, and then rounding off the sales process with your guarantee and calls to action:

Part 1: How To Nail A Killer Headline

Part 2: How To Nail A… Read the rest of this entry »

4 Crucial Elements Every Sales Letter Needs

Leevi Romanik — Wed, 31 Aug 2011 13:51:27 +0000

Copywriting 101: Writing Your Sales Letter

This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees and calls to… Read the rest of this entry »

Copywriting 101: The Art Of Good Storytelling

Leevi Romanik — Wed, 24 Aug 2011 12:36:26 +0000

This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is time to put your skills of salesmanship into action… Read the rest of this entry »

Copywriting 101: How To Nail A Killer Headline Part 2

Leevi Romanik — Wed, 17 Aug 2011 11:48:28 +0000

Last article, I kicked off this series with part one of how to write a headline:

Part 1: How To Nail A Killer Headline.

I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your… Read the rest of this entry »

Copywriting 101: How To Nail A Killer Headline

Leevi Romanik — Mon, 08 Aug 2011 13:12:11 +0000

What’s So Important About Copywriting?

Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.

The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am in… Read the rest of this entry »

How To Write Award Winning Blog Headlines

Yaro Starak — Tue, 02 Aug 2011 12:10:48 +0000

I remember when I was putting together the Blog Mastermind course four years ago, writing lessons on how to produce powerful blog content. I felt very confident teaching this area except for one topic – how to come up with effective blog headlines – which I felt deserved an entire course in and of itself.

The headline is the… Read the rest of this entry »

7 Tips To Super-Charge Your Online Communication

Yaro Starak — Tue, 08 Feb 2011 13:16:05 +0000

As I write this I’m listening to a podcast from Armin Van Buuren, the world’s number one trance and progressive DJ.

Armin is dutch, however he speaks very clear English on the podcast. During each episode Armin will talk in between songs briefly with updates on upcoming gigs and shout-outs from his listeners. I’m always impressed by how he… Read the rest of this entry »

How To Craft A Compelling Offer In 7 Easy Steps

Yaro Starak — Tue, 21 Sep 2010 10:22:57 +0000

What Is An Offer?

An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. Whatever the format, the content remains much the same and there… Read the rest of this entry »

How To Avoid Hype When You Sell

Yaro Starak — Mon, 02 Nov 2009 14:40:27 +0000

There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.

The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.

But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell your… Read the rest of this entry »

If You Can’t Write Words That Sell You Don’t Make Money

Yaro Starak — Mon, 22 Dec 2008 01:20:41 +0000

As you likely know, Gideon and I wrapped up the opening marketing campaign for Become A Blogger Premium a couple of weeks ago. During that period we both wrote lots of emails to our various subscribers, email being the primary communication method and also the distribution channel for delivering resources like the Roadmap report.

Most of you haven’t… Read the rest of this entry »

You Have To Sell The Push Button Solution

Yaro Starak — Wed, 20 Feb 2008 23:47:16 +0000

Catherine left a comment to my last post – If Long Sales Pages Work, Why Do You Hate Them So Much? and there was a part of it I want to highlight -

You download a free ebook and invest some time reading it – then you get halfway through and realize that it’s nothing more than a sales

… Read the rest of this entry »

If Long Sales Pages Work, Why Do You Hate Them So Much?

Yaro Starak — Tue, 19 Feb 2008 01:42:57 +0000

Some of you are not going to agree with this, but it’s the truth.

Raise your hand if you are put off by those long form landing sales pages you see that are used to sell online?

Yep, it seems a lot of you stuck your hand up.

Let me ask you another question -

If you were selling something… Read the rest of this entry »

Who Needs Sales Copy, Use A Comic Instead

Yaro Starak — Thu, 13 Dec 2007 23:53:01 +0000

I have to hand it to Edmund Loh and Vince Tan for coming up with a slightly different spin on the traditional namesqueeze page for their new Internet marketing newsletter launch – IMGuerilla.com.

If you are not familiar with the namesqueeze, it’s a very common technique in the Internet marketing world for capturing (squeezing) the contact details of people… Read the rest of this entry »

How To Launch A Membership Site – Part 6: Prelaunch and Launch

Yaro Starak — Mon, 27 Aug 2007 03:08:33 +0000

Read previous articles in this series:

… Read the rest of this entry »

How To Launch A Membership Site – Part 5: Triggers

Yaro Starak — Thu, 23 Aug 2007 00:48:44 +0000

Read previous articles in this series:

I’d like to tell you that your… Read the rest of this entry »

The Power of Testimonials

Yaro Starak — Mon, 18 Jun 2007 23:33:08 +0000

In today’s Internet marketing world we are so used to seeing those long sales pages with a huge list of testimonials including plenty of smiling faces, sometimes audio and even video comments endorsing a product or service or person.

The last few days I’ve been preparing my first draft of the sales page for Blog Mastermind in preparation to… Read the rest of this entry »

Do You Anticipate Client Queries Before They Happen?

Yaro Starak — Wed, 22 Nov 2006 21:33:33 +0000

I’m living in a new rental in Toronto for the first time on my own in this fair city, as opposed to living with family as I usually do when in anada. So far I have opted not to have a television since cable access seems to be the only way to get any good channels here and I don’t… Read the rest of this entry »

Are You Neglecting this Essential Internet Business Skill?

Yaro Starak — Mon, 17 Jul 2006 01:00:05 +0000

By Jon Symons from Art of Money.

It’s ironic but in the whole deluge of textual information presented on the web, the skill most sorely lacking it the ability to write. We’ve seen Yaro and others write about how AdSense (I’ve nicknamed it Crack-Sense) is ruining the Internet and it certainly is true. Not only has the fact… Read the rest of this entry »

The Viral Copy Report

Yaro Starak — Thu, 02 Mar 2006 05:47:14 +0000

To help Brian Clark prove he’s right, I’d like to let you all know about a good little e-book he’s put together called The Viral Copy Report (it’s free!).

I read the book last night before going to bed and I really enjoyed it. The little anecdotes and Brian’s writing style are enjoyable – I had a good little… Read the rest of this entry »