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As many of my long-term readers know, I went through a Rich Schefren coaching program back in 2006. The reason I originally joined was because of what Rich presented in the Internet Business Manifesto.

Unless you have been deleting all your subscriptions to Internet marketing email lists then you probably already know that today Rich is opening the doors to his latest personal coaching program -

The Guided Profit System

I wrote a notice to my newsletter about this program and I’m going to reproduce it below for my blog readers who are not on my newsletter so you can benefit from my experience with Rich’s training.

Before I do that let me be clear about one thing -

Rich’s coaching is only for a certain type of person because it’s cost prohibitive for many, HOWEVER, his resources like the Manifesto and the report he released last week, The Entrepreneurial Emergency, and the audios and teleconferences he releases, are all free and present great ideas. Yes there is a sometimes obvious, sometimes hidden sales pitch, but the core message can be taken away without spending a dime.

If the coaching program offer today from Rich is annoying you because you are sick of hearing about it or you think it’s way too over priced, just focus on what you can learn and implement from the free stuff.

For those of you in a position to invest in business coaching I give a strong endorsement of Rich’s programs. Rich is the only person I ever gave $5,000 of my money to for coaching. It’s worth it just because Rich is so generous with his personal time - you will definitely get a chance to talk to him directly if you join his program.

With that out of the way, here’s what I have to say about the Guided Profit System -

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It’s not quite as easy as the title makes it sound, but bear with me, this article will explain the three steps that are the foundation of every Internet business, why so many people go wrong and give you some realizations that might just be the key to take your Internet business to the next level…

I’ve been studying resources lately designed to teach Internet business, but not just introductory materials, content that goes beyond beginners and is intended to take you to making making millions online.

In my case I’m interested in advanced topics that I can apply to what I do and fill my current knowledge gaps to take the next step forwards. While hunting for those elusive gold nugget ideas I invariably scan the introductory materials and learn with interest how this particular person or organization cover the basics - how they suggest you get traffic and make sales.

My studies have led me to the conclusion that Internet business is actually quite easy. Explained in simple terms (which I will do in a moment), the structure of a successful online enterprise is comprised of a few components, that when linked together can deliver hundreds, thousands and even millions of dollars in online profits.

Easy As 1-2-3

While we all have different ways of presenting what we do and the tiny details of getting a result vary, most Internet marketing experts teach the same few principles, which are in fact no different from what direct marketers have been doing and teaching for decades.

It goes something like this…

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Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…

Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will .

Rich may not have noticed my joking around (he was in a serious discussion at the time so he had an excuse) but in general he’s definitely one of the best guys I know of at predicting the future and seeing the big picture when it comes to business.

Right now he’s completing the final touches on his next report, the latest incarnation of the ideas he began with the Internet Business Manifesto, which as I explained to my newsletter subscribers, is the best free report I have read - it had the most impact on my business of anything I have studied online.

If you haven’t got the Manifesto yet, now is the perfect time to download it and read it in preparation for what is to come.

Download The Internet Business Manifesto

Did You Miss The Call?

A couple of days ago I was included on a call with Rich Schefren and a bunch of his previous clients, all of whom are tremendously successful Internet business owners.

If you missed the call you can listen to the streaming version here -

The Internet Business Manifesto Teleseminar

The call was a special series of expert-only interviews, where Rich interrogated each of us by asking the following four questions -

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Last night was the Toronto bloggers and blog readers meet-up organized between myself and John Chow.

I forced John, his readers and my readers to go to the Live Organic Food Bar in Toronto, which I realize is not everyone’s cup of tea (no meat). I was secretly curious to see what John would post on his blog about it because he always covers the food he eats when he goes out.

John wasn’t too harsh thankfully and enough people ordered food, so I think we pulled it off. Who knows, maybe I even converted some people to organic vegetarians or even raw foodists (not likely! - I’m not there yet myself).

You can watch John’s video of the event below and read his recap here -

I’d like to thank everyone who turned up. It was great as always to talk to so many like minded individuals all following the blogging path.

If you attended the event and want to keep up with anyone you met, don’t forget you can go to this Facebook event page and find a list of people who attended (or at least who RSVP’d).

A Common Thread

We talked about all kinds of topics but one thing stuck out in my mind after the event as the most common thread, something which people continued to ask me about throughout the night in some shape or form.

I have to blame Tim Ferriss for this, it’s his fault.

Everyone is dying to emulate the 4-Hour Workweek.

As testament to how much people don’t like their day job and desire travel and lifestyle freedom, I was asked how I manage to travel and blog and earn a good living running a business several times by different people. I think that has to be the greatest motivation for a lot of people to start an Internet business and one of the main reasons you read this blog.

To answer this question, last night I mentioned two factors -

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This is part 2 from John Cow/Jason Katzenback on how to grow a business through hiring staff. Enjoy!

In my previous post of this series “Delegate or Die - How to Hire Locally to Grow Your Business“, I talked about planning for moving your business into an office, today I am going to touch on what to look for in office space, how to find employees and how to hold interviews.

Office Space: SHOP AROUND!

As I mentioned in the previous post, I am speaking to you out of experience and sharing with you what I have found to work best through trial and error. I am telling you this because I hope I can spare you from some of the HUGE mistakes I made and finding my initial office was a big mess up on my part. You see, I was so excited to be moving out of my home office that I jumped at the first office that looked half decent, which might not sound bad but 2 months later I was packing up and moving again.

1. Location: You want to make sure that your office is easy to get to. The further you are from your office you will find that you start making up excuses as to not going to the office. Do not fool yourself and think you can hire an office manager and not even head into the office, this is something that takes time to put into place and your employees need your guidance and leadership.

It is also important to consider errands, supplies and restaurants. The more central you are to other resources, the less frustrating you will find it. If you need to get stamps, paper, repairs and even food, it is extremely frustrating when you have to plan hours of your day to pick them up.

Last of all, is your office easily accessed via a bus or subway route? If you are going to have employees, you are going to want to ensure they have no excuses for not being able to get to the office.

2. Lighting: This was another huge mistake I made. I first found a great looking office but it was in the basement of the office building and there was only one small window. I thought that I could get lights but believe me, nothing replaces natural sunlight and do not underestimate how important it is.

3. Room for Growth: This was my biggest mistake of all. I did not realize how much room one person’s work area took. You need to realize that once you sign a lease, you can not easily get out of it and room for growth is not an acceptable excuse.

You need to have a clear picture of what you expect for size requirements for a one year period. The recommended space requirement per person is 250 sq/ft, which might sound like a lot but consider that is only a little more then 15 ft x 15 ft and in that space you have to fit a working station, area to move around equipment and so on. Now personally I think that is a little much but I would never budget less then 150 sq/ft per person, you do not want people bumping into each other to move around.

4. Privacy: You are going to want to ensure that you have an office with a door on it. Your employees will constantly want to talk with you and ask questions and by having a door you can make sure that you can shut the door and have your privacy to get things done. I will talk more about this in the next post when I get into managing your employees.

How To Find Suitable Employees

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