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Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…

Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will .

Rich may not have noticed my joking around (he was in a serious discussion at the time so he had an excuse) but in general he’s definitely one of the best guys I know of at predicting the future and seeing the big picture when it comes to business.

Right now he’s completing the final touches on his next report, the latest incarnation of the ideas he began with the Internet Business Manifesto, which as I explained to my newsletter subscribers, is the best free report I have read - it had the most impact on my business of anything I have studied online.

If you haven’t got the Manifesto yet, now is the perfect time to download it and read it in preparation for what is to come.

Download The Internet Business Manifesto

Did You Miss The Call?

A couple of days ago I was included on a call with Rich Schefren and a bunch of his previous clients, all of whom are tremendously successful Internet business owners.

If you missed the call you can listen to the streaming version here -

The Internet Business Manifesto Teleseminar

The call was a special series of expert-only interviews, where Rich interrogated each of us by asking the following four questions -

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Last night was the Toronto bloggers and blog readers meet-up organized between myself and John Chow.

I forced John, his readers and my readers to go to the Live Organic Food Bar in Toronto, which I realize is not everyone’s cup of tea (no meat). I was secretly curious to see what John would post on his blog about it because he always covers the food he eats when he goes out.

John wasn’t too harsh thankfully and enough people ordered food, so I think we pulled it off. Who knows, maybe I even converted some people to organic vegetarians or even raw foodists (not likely! - I’m not there yet myself).

You can watch John’s video of the event below and read his recap here -

I’d like to thank everyone who turned up. It was great as always to talk to so many like minded individuals all following the blogging path.

If you attended the event and want to keep up with anyone you met, don’t forget you can go to this Facebook event page and find a list of people who attended (or at least who RSVP’d).

A Common Thread

We talked about all kinds of topics but one thing stuck out in my mind after the event as the most common thread, something which people continued to ask me about throughout the night in some shape or form.

I have to blame Tim Ferriss for this, it’s his fault.

Everyone is dying to emulate the 4-Hour Workweek.

As testament to how much people don’t like their day job and desire travel and lifestyle freedom, I was asked how I manage to travel and blog and earn a good living running a business several times by different people. I think that has to be the greatest motivation for a lot of people to start an Internet business and one of the main reasons you read this blog.

To answer this question, last night I mentioned two factors -

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This is part 2 from John Cow/Jason Katzenback on how to grow a business through hiring staff. Enjoy!

In my previous post of this series “Delegate or Die - How to Hire Locally to Grow Your Business“, I talked about planning for moving your business into an office, today I am going to touch on what to look for in office space, how to find employees and how to hold interviews.

Office Space: SHOP AROUND!

As I mentioned in the previous post, I am speaking to you out of experience and sharing with you what I have found to work best through trial and error. I am telling you this because I hope I can spare you from some of the HUGE mistakes I made and finding my initial office was a big mess up on my part. You see, I was so excited to be moving out of my home office that I jumped at the first office that looked half decent, which might not sound bad but 2 months later I was packing up and moving again.

1. Location: You want to make sure that your office is easy to get to. The further you are from your office you will find that you start making up excuses as to not going to the office. Do not fool yourself and think you can hire an office manager and not even head into the office, this is something that takes time to put into place and your employees need your guidance and leadership.

It is also important to consider errands, supplies and restaurants. The more central you are to other resources, the less frustrating you will find it. If you need to get stamps, paper, repairs and even food, it is extremely frustrating when you have to plan hours of your day to pick them up.

Last of all, is your office easily accessed via a bus or subway route? If you are going to have employees, you are going to want to ensure they have no excuses for not being able to get to the office.

2. Lighting: This was another huge mistake I made. I first found a great looking office but it was in the basement of the office building and there was only one small window. I thought that I could get lights but believe me, nothing replaces natural sunlight and do not underestimate how important it is.

3. Room for Growth: This was my biggest mistake of all. I did not realize how much room one person’s work area took. You need to realize that once you sign a lease, you can not easily get out of it and room for growth is not an acceptable excuse.

You need to have a clear picture of what you expect for size requirements for a one year period. The recommended space requirement per person is 250 sq/ft, which might sound like a lot but consider that is only a little more then 15 ft x 15 ft and in that space you have to fit a working station, area to move around equipment and so on. Now personally I think that is a little much but I would never budget less then 150 sq/ft per person, you do not want people bumping into each other to move around.

4. Privacy: You are going to want to ensure that you have an office with a door on it. Your employees will constantly want to talk with you and ask questions and by having a door you can make sure that you can shut the door and have your privacy to get things done. I will talk more about this in the next post when I get into managing your employees.

How To Find Suitable Employees

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This is a guest post from Jason Katzenback, otherwise known as the current incarnation of John Cow (just like Dr Who, a new Cow is born each time the previous one quits the show)…

Have you heard the expression “No man is an island“… well perhaps to be more politically correct “no one person is an island”?

One of the hardest decisions any entrepreneur faces when starting a new business is the concept of delegating. At first we are more often then not responsible for all activities of our business including; research, planning, bookkeeping, webdesign and the list goes on and on. For most people this is not a problem for the first few months because you are in a start up mode where you are still getting your feet wet. As your business starts to grow momentum however, this quickly starts to become a burden.

Too Much To Do in Too Little Time

Suddenly it happens, you start looking at the clock and realize the day is done. Your spouse is calling for supper and you impatiently yell back “Give me a Minute”. You are frantically trying to get as much done as possible because of the complete and utter frustration of having too much to do in too little time.

Life continues like this for awhile and then suddenly tax time comes and you become exasperated because for the next week you will not be able to do anything but focus on getting your bookkeeping done and all your projects are on hold…. never mind the 150 emails you are getting every day.

STOP THE INSANITY!!!

If your business is at a point where there is revenue coming in and you just have too much to do in too little time, then perhaps it is time to consider hiring local employees to help. With today’s virtual world, there are many options available from outsourcing to hiring virtual assistants and depending on your situation these may be better options. If however you are ready and wanting to start an office with local employees then my hope is this post series will offer you some guidance.

Why Should I listen to YOU?

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I’ve been talking about it for long enough. Now is your chance to watch my latest video. Here’s the link -

This video covers a form of Internet marketing that combines the traffic and raw exposure power of a blog, with the direct marketing power of email lists.

I call it Conversion Blogging, and it’s the basis for my entire six-figure online business.

I honestly believe this system represents a much easier methodology for making money with blogs. I’m not saying you shouldn’t make money from traditional blog monetization methods like advertising (I still make a big chunk of change from sponsorship), but a blog can be so much more if you combine it with what has worked in the Internet marketing and direct marketing worlds for years (almost centuries when you look at offline mail order).

Of course for this system to work you can’t ignore blogging fundamentals - you still need to know what goes into building a great blog.

To help with this, after you watch the Conversion Blogging video, you can enter your name and email to watch my second video, a brand new visual presentation of the Blog Profits Blueprint and grab an updated copy of the text version of the Blueprint too.

I’ll let the videos do the explaining, so please go watch now, and then tell me what you think in comment replies here.

http://www.blogmastermind.com/video/

Yaro Starak
Conversion Blogger

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