Internet Marketing Blog
This is the third part in the series on product creation. You can read the previous parts here:
This article will discuss the common mistakes that… Read the rest of this entry »
I remember my first business plan.
Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template.
We’re all capable of success online. In fact, let’s define success before we go any further. If we were going to use a dictionary definition for success it’d look something like this:
suc-cess [suh k-ses]
noun
I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web business owners a reliable option for outsourcing writing work without taking a “lucky dip” on quality.… Read the rest of this entry »
“How to make anyone do what you want, while they feel extremely happy doing it! Discover the forgotten currency, which is more precious at times than money.”
To my astonishment, I got a B- in my Business Strategy case analysis paper! I am astonished because B- is a bonus for a school slacker like me. I procrastinated til’ the night… Read the rest of this entry »
“The strange thing is that everyday, we see people dying – but don’t actually believe we will.” – Anonymous
We read about it in the newspapers. We hear it on the news. We see it on television. Sudden, unexpected death. Caused by accidents, disasters, and disease.
Yet until it strikes close to home, we tend to filter it out through… Read the rest of this entry »
This article will talking about refining your niche, becoming an expert and the blueprint for making $100K a year from your own information product.
Last week we talked about market research and finding a “who” to sell to:
Part 1: How To Create A Product That Sells
I gave an… Read the rest of this entry »
Although this is not the most original topic to write on, it is one of the most mistake-ridden topics on entrepreneurship writing. I’ve seen many without the right qualifications attempt to give advice.
Recruiting for an entrepreneur is exceedingly tough, as entrepreneurs don’t think like job seekers. Where entrepreneurs find excitement, job seekers find something overwhelming and scary. When smaller,… Read the rest of this entry »
This four part series on creating your own information product will start with addressing a vital starting point with product creation: creating a product that will sell.
In other words, creating a product that has a hungry audience.
You can have the best quality information product in the world, but if you are the only one interested in “Advanced Cardio… Read the rest of this entry »
Last article, I addressed some of the most common pitfalls of split testing. This article I will discuss the easiest and most efficient way to go about split testing to improve your conversions.
Before moving on, you can check out the previous article and other articles in the series here:
Part 1: How To Nail A Killer Headline… Read the rest of this entry »
Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. I outlined the disadvantages and advantages for the first-time… Read the rest of this entry »
Interestingly Gates, Buffet, Jackson, Jordan and You have the same amount of hours in a day, but some are able to accomplish far more than the rest. There is literally an art and science to managing yourself to produce more in the same time allotted to every one of us.
I once heard Eben Pagan say something along the lines… Read the rest of this entry »
Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you’ll probably end up with fifteen different ideas because answering the Golden Question of Entrepreneurship often proves… Read the rest of this entry »
In previous articles I led you through how to construct a sales page. From the heading, presenting your offer with body copy, and then rounding off the sales process with your guarantee and calls to action:
Part 1: How To Nail A Killer Headline
One of the most common frustrations website and blog owners face, particularly those who are new to the space, is to get their pages indexed or listed on search engines quickly.
Because of the amount of spam and saturation on the Internet, it takes a website or blog longer to get included in search engine search results today than ever… Read the rest of this entry »
This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees and calls to… Read the rest of this entry »
If you own or work for a company, which sells a product-physical or intellectual-success, it is generally measured by sales. It is the easiest way to measure success, but of course it can be much more complex that that. I wanted to write an article on what success meant to me with a physical product-based company, because measuring success is… Read the rest of this entry »
Hi there
This week’s article is going to be brief! It’s been created in relation to one of our reader’s comments on last week’s article about perception determining your paycheck. It also relates to a recent struggle I had when making a decision about pricing for a product I’m about to launch, and how I ended up making… Read the rest of this entry »
Hey there, today I’m going to talk about perception.
Perception really is a BIG deal, perception of self, perception of others, and how others perceive you.
Your perception of your self and how others perceive you directly affects how successful you are in any given area of life. An exercise I gave in last week’s article was designed to… Read the rest of this entry »
