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I was at the Business Mastery Secrets conference on the weekend. The person I wanted to meet was Ed Dale, well known Australian Internet marketer most famous for selling his 38 niche sites for $5 million a few years ago. He’s also know for his “underachiever” program designed to teach anyone how to make profitable niche sites.

After Ed’s presentation I went and introduced myself and had a chat. I had plenty of questions to ask but I had to wait my turn since a lot of my fellow attendees eager to join Ed’s program were asking questions about how to make niche sites. Eventually I got my chance and it was great to talk because Ed knows a lot of the Internet marketing guys like John Reese, Frank Kern (his Underachiever partner), Rich Schefren, Brad Fallon (Ed’s on the faculty at StomperNet) and pretty much every top Internet marketer.

Two things make Ed Dale extra special though - he’s a fellow ex-Magic: The Gathering player (he knows Mike Long too) and he’s an aussie. He’s also bought and sold websites, which related to some of the questions I had since I do a bit website flipping as well.

While we were talking a middle aged lady came over to us who had been talking to Ed previously. She rushed over, very excited, went up to Ed and said “I’m your latest mentoree - I so excited, I’m going to make a million dollars”. She had just spent the $2,500 to join Ed’s program.

It was eerie the way she said “I’m going to make a million dollars”. It was clear that the sugar rush was running through her veins and she was entranced by Ed’s presentation and her focus was on getting rich building niche sites.

When I was listening to Ed talk to some of the people asking questions after his presentation he lamented the fact that he forgot to mention his guarantee for his paid program when doing the presentation.

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