Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

If you plotted the growth of my business the chart would look like a steadily increasing line, punctuated by a handful of spikes a couple of times a year.

The first big spike in growth occurred in 2007, which was the first launch I ever did of the Blog Mastermind coaching program. Every aspect of my business grew during that two week period. My email list tripled in size and my income increased by almost the same margin.

Going forward, each new spike came thanks to some kind of launch. Whether it was a new product, closing access to a product or reopening of a closed product, each time I did some kind of launch campaign, the growth numbers shot through the roof.

This is obviously an endorsement of the launch process, and we all owe Jeff Walker a debt of thanks for bringing this style of marketing to our industry, however it’s worth taking a closer look at why the launch works.

The 80/20 Rule Of Product Launches

The launch process is a complex and subtle beast, which on the surface appears relatively simple. You release some great free stuff, have your affiliates promote it like crazy, open the doors to your offer with some kind of limitation, sell heaps, make a ton of money, and bamb!… done.

Once you do a few launches you start to see how intricate the variables are, and how important the psychology behind the process is. Everything needs to connect, to be coherent, to reinforce the same message, create excitement and flow together.

As daunting as that might sound, the process is actually quite forgiving, as long as you get a few variables right. You can “stuff up” many aspects of the launch process and still succeed. You can forget to do things, use lazy copy in your emails, and even leave parts out altogether, as long as you have the most important variables.

So, what are the 20% or less of components that go into a launch that count for the 80% or more of results? Here’s how I see it…

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What’s the single most important asset in your online business?

Your list.

You probably know that already. Your email list or subscriber list or customer list – your means of staying in contact with your prospects and customers – is the most important asset to your business.

The problem you face is how to rapidly build your email list.

I’ve talked plenty about list building on this blog and in courses and free reports I’ve published, however there is one area I failed to cover extensively because it’s not something I’ve experimented with.

What am I talking about?

Building your list using YouTube video marketing.

Luckily for me a very close friend Gideon Shalwick, who is my partner in the Become A Blogger project, spent the last seven months building a completely new online business using just YouTube to build his list.

His new business has nothing to do with Internet marketing – it’s about street magic.

I get the benefit of Gideon’s knowledge and experience all the time, so I know how good he is at YouTube marketing.

Next week you have a chance to learn what Gideon knows. He is going to help a select group of people and share his tactics in a very special webinar, which you can join here -

This is a special link only for my readers and subscribers. Gideon is not promoting this webinar outside our subscribers, so you will only have the option to join the webinar live for the next few days.

How Good Is YouTube For List Building?

When I started my blog it took me a year to build up to 1,000 RSS subscribers. At the start of the second year I started an email list. At the end of two years I had 3,000 email subscribers and 3,000 RSS subscribers.

Gideon started a new business in April 2009 and began marketing with YouTube videos only. He had a blog, but all the traffic that went to the blog came after watching the videos on YouTube.

After only seven months of using YouTube, Gideon had grown his list to 13,000 subscribers – an incredibly rapid growth rate.

It took me almost three years to match that and he did it in just over half a year.

And remember, this is not in the “make money” niche like me, this is in teaching people how to perform magic tricks.

I’m very impressed by the potential YouTube presents as a list building tool, and let’s face it – we need as many marketing techniques as we can get when it comes to building your lists.

It’s tough to generate a quality email database, especially when you start from scratch with no existing contacts. You need something extra today, you need to know what is current and powerful, and that is what YouTube marketing is all about.

Gideon started this new business from absolutely nothing. There was no profile, no online contacts, just him, his business partner Jay Jay, a blog and a YouTube account.

Gideon is going to explain the exact steps he went through to build his list using YouTube, so if you want in on all his best tactics and strategies, make sure you sign up here –

If you can’t make the live call, Gideon will provide a recording and transcript you can listen to or read after.

Gideon is also including five special bonuses, if you join him before the live call takes place on December 8th at 8PM EST US Time. You have to watch the video on the sign-up page to see what the bonuses are.

Don’t Like Writing? Need New Marketing Ideas?

This is a great opportunity for you if you don’t like writing, and like the idea of using video content to grow your list. Or you might be looking for another marketing channel to expand your business and generate new leads.

Your next step is to go and watch the short video on this page from Gideon, and then join him on his very special training webinar next week –

www.killeryoutubestrategies.com

You have until Tuesday to qualify for the bonuses and make the live call.

I’ll be on the call too, so I look forward to seeing you there.

Yaro Starak

I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.

If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.

I’ll explain exactly what this is and how to create one in a moment, but first I want to clarify some key traits of your modern day expert, or maven, a term brought back into popularity thanks to the proliferation of Malcolm Gladwell’s The Tipping Point book.

There Is No True Expert

I have to begin by clarifying that there really is no such thing as a true expert.

Every person on this planet is in a constant state of change and will spend their entire life learning new things. It’s impossible to ever repeat the exact same experience, hence everything is new in the moment that you experience it. In a sense we are all students, not experts, and always will be.

Certainly some people know more than others, but even a person who knows more than anyone else on the planet about a certain subject, only knows a teeny-tiny percentage of the total knowledge they could accumulate.

You could say it’s impossible to ever become a true expert unless you can accumulate infinite knowledge. Infinite knowledge is not something generally experienced in the physically realm, so as we tend to do in our world of relativity, we use a method of comparison and say someone is an expert, in relation to someone else.

Expertise Is A Perception

The key to establishing expertise is to create the perception in a large enough group of people that you know what they don’t, and in particular your knowledge resulted in you experiencing or having something that they recognize as relevant or important to them.

The point here is that truth really doesn’t matter. Of course you don’t want to falsely project you know something you don’t, and then find yourself in a situation where you have to demonstrate your knowledge. This could lead to you being labeled a fraud, and it’s a lot harder to rid yourself of a bad reputation than it is to establish a good one.

The “truth” that matters is how other people perceive you. Every person who comes into contact with you will look at you through their own set of glasses. You have the power to influence those glasses using the power of persuasion.

What Is A Language Identifier?

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During our most recent live group coaching call with members of the programs I teach, I was asked what type of content is best.

The question in particular pertained to membership sites, and I was asked whether video, audio or written content was the best for keeping members in a program.

This is an interesting question. After three years of running three online courses, each with different types of content, not to mention blogging for five years using text, video and audio, I’m in a good position to at least have a perspective on the issue based on my experience.

So what exactly is best? Text, audio or written content, or is that even the right question to ask?

The Origin Of Web Content

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Download the MP3 [ 49 Minutes - 22 MB ]

Pat Flynn has an inspiring story that you must listen to if you are like many people around the world who recently lost their job and want to transition to making an income online from your own business.

Pat lost his job as an architect and decided to start an Internet business. His blog was originally set up as a website to store his notes while studying a special type of architecture qualification called the LEED exam. The blog started receiving lots of traffic because of his LEED notes. Some of Pat’s readers emailed him and suggested he create a book on how to pass the exam, which he did simply by compiling his blog posts together in a sequence.

Pat published his ebook and made $8,000 in his first month. After just one year of running his online business he has made $203,219.04, as reported in his Annual Passive Income Report.

In this interview with Pat you will hear him break down his entire story, including how he set up his blog, how he created his ebook and sells it online. If you don’t think your life can change in just a few short months thanks to the Internet, this interview will change your mind. Enjoy!

Show Notes

• How Pat lost his job as an architecture during the economic downturn and started a blog
• What topic Pat wrote about on his blog that skyrocketed his traffic and led to making his first product
• How Pat was able to make $8,000 in his first month selling his ebook
• Pat explains how he managed his business from his iphone while in Hawaii, making $9,000 a week
• A step-by-step breakdown of how Pat started his blog, wrote his ebook by combining his blog posts, and then started selling it from his blog
• How Pat created a simple sales page and what shopping cart service he uses to sell his ebook
• Why Pat believes he is successful selling his first ebook online and others fail
• How Pat gets targeted traffic to his blog, mostly for free from Google
• Pat explains what elements of his sales page he tests using Google Optimizer

Resources

• Free PDF Converters
• E-Junkie Shopping Cart
• GreenExamAcademy.com
• SmartPassiveIncome.com

Mp3 Download

Click Here to Download the MP3 [ 49 Minutes - 22 MB ]