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There was an interesting discussion in the Blog Mastermind forums that began with a question about when you should start outsourcing.

The impression this particular student had was that outsourcing is the key for success, and it is something that I emphasize over and over again inside Blog Mastermind. The problem in this case was the lack of cash flow to pay for outsourcing and whether it is worth going into debt to pay for help if it is indeed that important.

I was quick to explain that outsourcing is important and it’s worth paying a few hundred dollars to get your blog set up with a nice theme, a domain name and get a few key plug-ins installed for you if you can’t do it yourself, but beyond that you don’t really want to start using credit to pay for outsourcing.

What Do You Do When You Have No Money?

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How To Create Recruitment Systems To Hire People Before You Need Them

I was recently asked how I hired quality editors when running my previous business BetterEdit. As I responded to the question I realized the information provided might well serve others, so I’m going to explain my system for staying on top of the recruitment process here in this blog post.

Before I begin, a brief caveat - this system as I implemented it only worked because I had a website that received a continuous stream of traffic from Google. It was by no means a huge amount of people, perhaps a few hundred daily unique visitors, but because the traffic was targeted and due to the supply and demand ratio for editors versus work, I was in a good position to make the following system work.

However, that doesn’t mean this can’t work for you if you don’t have consistent search engine traffic or if the dynamics of the employment market in your industry are not as favorable, you just have to work a little harder to find the good people and bring in the traffic. If your website already receives consistent search engine visitors then you are position to immediately benefit from this technique, so make sure you write this down on your to-do list after you finish reading.

Slow Companies Fail

If you read Rich Schefren’s recent report, the Uncertainty Syndrome, you may remember he talked about hiring solutions that bring good people to work for your company BEFORE you need them.

Due to the speed of today’s markets, those who are quick and stay ahead of the curve generally win. Your company is only as good as the people working for it. If you combine those two ideas, then it makes sense you need the best people working for your business and you need them yesterday.

Think about any time you learned something new that you just knew you could apply to your business and immediately benefit from it, yet you don’t personally have the time to do it (nor does it make sense that you do it - it’s not your core strength), none of your current staff are available to take on the role and of course hiring new staff is never quick if you start from scratch. By the time you have the right person you’ve missed the boat - the market has moved on to the next thing and your prospective customers have already been captured by faster-moving competitors.

An even more common problem in successful organizations is business growth. In order for your business to take the next step you need help. Perhaps you require someone to take on the extra administration responsibilities, new talent to deliver the services your company provides, added customer support, maybe a project manager or a new tech person to help handle increasing technology demands.

If you are hiring reactively, then every stage of growth is hindered significantly by each new hire you have to make. This can be such a huge problem that you have to turn down work, work that is your company’s core strength that you would love to take on, simply because you don’t have the capacity to deliver the results due to limited resources. That’s VERY frustrating for an entrepreneur.

Be Proactive

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Last night was the Toronto bloggers and blog readers meet-up organized between myself and John Chow.

I forced John, his readers and my readers to go to the Live Organic Food Bar in Toronto, which I realize is not everyone’s cup of tea (no meat). I was secretly curious to see what John would post on his blog about it because he always covers the food he eats when he goes out.

John wasn’t too harsh thankfully and enough people ordered food, so I think we pulled it off. Who knows, maybe I even converted some people to organic vegetarians or even raw foodists (not likely! - I’m not there yet myself).

You can watch John’s video of the event below and read his recap here -

I’d like to thank everyone who turned up. It was great as always to talk to so many like minded individuals all following the blogging path.

If you attended the event and want to keep up with anyone you met, don’t forget you can go to this Facebook event page and find a list of people who attended (or at least who RSVP’d).

A Common Thread

We talked about all kinds of topics but one thing stuck out in my mind after the event as the most common thread, something which people continued to ask me about throughout the night in some shape or form.

I have to blame Tim Ferriss for this, it’s his fault.

Everyone is dying to emulate the 4-Hour Workweek.

As testament to how much people don’t like their day job and desire travel and lifestyle freedom, I was asked how I manage to travel and blog and earn a good living running a business several times by different people. I think that has to be the greatest motivation for a lot of people to start an Internet business and one of the main reasons you read this blog.

To answer this question, last night I mentioned two factors -

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In this final piece of a four part article series on customer service we look at one of the key components of a successful Internet business - a good customer support person.

If you have been following along this journey you will remember how Starbucks taught us the importance of good customer service as a powerful tool for reputation management, which can lead to a competitive advantage in the marketplace.

We then switched to the Internet business world and followed along the typical path of a solo entrepreneur growing an online empire. With success comes pressure to continue to deliver personalized support, despite less time available to do so. In the end one person can only do so much, and customer service suffers.

In the most recent article I went back in time and reviewed my own personal experience developing various Internet projects and how I evolved the system I use to interact with my constituents. The major conclusion of this piece was the importance of Angela, my customer service person.

Now let’s take a look how you can take the next step with your business and outsource your customer service role.

Start With A System

It’s likely you will begin by providing customer support yourself, especially if you work your way up as an independent operator. Along the way you can install a help desk or set up a customer support email account. You may go as far as replicating the ReplytoYaro.com support system I use.

The previous article looked at a several technology options available to you to implement a system for online customer support. I suggest you use my story as inspiration to build your own support system, and while you do, think about how eventually another person (or people) can run it for you.

Most help desk scripts are built for multiple users and as I explained in the prior article, a Gmail email is a great basic solution to get started and can also handle multiple users through the use of message flagging.

Once you have something set up, your next task is to find a customer support officer.

How I Find Good People

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