Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

I was logged into my Facebook account the other day and a notice popped up telling me that Facebook Flyers, the internal self-service advertising system inside Facebook, had released a new version where you only pay per click.

Yes, that’s right, a pay per click advertising system to target the highly lucrative Facebook userbase. It’s called Flyers Pro and can be found by clicking the advertisers link in the footer area inside Facebook that looks like this -

I don’t know about you, but I think this is pretty exciting news and represents an amazing opportunity, especially now since the service only recently went pay per click.

Remember what Google AdWords was like before everyone started using it? It was cheap and easy to get traffic since the competition wasn’t present. I suspect Facebook will fill up with advertisers quick enough since word travels fast nowadays, but there is a golden opportunity to tap the high disposable income student demographic currently using Facebook before everyone catches on.

If your business targets students or you are an affiliate marketer who knows your craft and can find good products to promote to students (think loans, holidays, scholarships, ring tones, alcohol, t-shirts, party products, magazines etc), this represents an AMAZING opportunity.

Pay Per Click Vs Pay Per Impression

I tried the Facebook Flyers system to sell BetterEdit editing services and as a means to recruit students to put up posters for the business on campuses, back when it only had a pay per impression flyer option. Facebook certainly isn’t short on page impressions – they have some serious inventory to sell given how many millions of students use the service, the length of time a user stays logged in and the number of pages they view each visit. Unfortunately my results were quite terrible. I got very few clicks and no leads.

I expect my results were poor due to the lack of time I spent using the system and my likely poor ad copy. I really didn’t know what I was doing and just wanted to test it out since the demographic seemed so perfect.

With a pay per click advertising system in place that really changes the ball game, since you only spend money when you drive traffic. I suspect the direct marketers are salivating at the potential to generate leads from Facebook. I do wonder whether Facebook has or will have some kind of quality measure to keep the quality of advertising to a certain standard.

Demographic Targeting

When I saw this screen I got REALLY excited. Check this out -

Read the rest of this entry >>

You know how sometimes you get that uncomfortable feel when reading marketing materials, especially long sales letters and hypey emails, and how that feeling can transfer to the marketer so you have this icky feeling about them and what they sell?

I think you know what I am talking about.

There’s one Internet marketer who I have never ever felt that way about and he’s actually the guy I first came into contact with (well his materials anyway) when I began studying Internet marketing many years ago now.

His name is Perry Marshall, and chances are you know him already, probably as the guru of Google AdWords.

I’ve been on Perry’s email list for a long time. I bought his Definitive Guide to Google AdWords – I think it was the first e-book I ever bought online. I also joined his Renaissance Club marketing print newsletter, which is the first product I ever promoted as an affiliate on this blog and still continues to pay me ongoing commissions.

Perry has a certain style and I like it. His information is honest, valuable – he tells a great story – and at least for me, I never have that “hype” taste in my month after reading his materials. In fact it is Perry’s style that I model my own email newsletters and promotions after. You can learn a lot from just mimicking how this guy plies his craft.

Simply put, Perry has my respect.

Work With The Best

If you currently have a Google AdWords campaign and/or a successful business that has cashflow, then you are in the right situation to consider Perry’s Google AdWords Intensive Coaching that Starts September 25.

This is NOT a cheap program and it’s by application only, most people reading my blog probably wouldn’t qualify. However if you are in charge of a somewhat successful online business and you want to take it to the next level and work with Perry personally, this will interest you.

Here are the details direct from Perry -

Is Google AdWords an important part of your business? Do you want to pay less for every single click and earn more from every visitor?

If so, you’re entitled to a rather bold guarantee: If you’re accepted as a team member in Perry Marshall’s 12 week “Bobsled Run” and if you complete the homework assignments, you’ll recoup your tuition by December 2007 (through AdWords cost savings and increased sales), and you will make at least $25K more next year than you would have without the course, or your money back.

Step by step, you will master:

-Google AdWords: Discover the nuances of the most powerful advertising medium since television, and walk away with complete mastery

-Google Analytics: Find out exactly what’s positively persuasive on your site, and what’s not, and plug all the holes (this is where much of the profit-making wizardry is!)

-Google Site Optimizer: Try different headlines, colors, graphics with ease – get double-digit improvements to your opt-ins and sales nearly overnight

-Email, Autoresponders and Copywriting – find out how to develop powerful bonds with customers over time, further distancing yourself from me-too competition

-Sales and Pricing Strategies for maximum profitability – in most cases it’s possible to increase your sales 30-40% and profitability by 60%, with my plan for extracting maximum profitability from every click

-Live workshop in Chicago, October 6-7: Accelerates your learning and implementation with hands-on, in-person expertise.

The course starts September 25. Find out all about it at:

perrymarshall.com/adwords/personalcoaching.htm

Yes this is an affiliate promotion but like I said, Perry is a guy I have no problem recommending to you and if I was a heavy user of AdWords right now I’d be signing up for this myself just for the chance to have Perry as a guy I can call a contact, even a friend, and get to know personally.

Anyway, that’s enough Perry’ lovin. You will know if this program is right for you and if so, please go check out the details and consider applying for a position in his program.