How To Maximize Profit From Every Product You Create
In 2007 I launched a program called Blog Mastermind, which as far as I could tell at the time, was the first blog training program created by someone who had a profitable blog.
Of course there were many other bloggers out there at the time who made money blogging – many who made more than I did – but most weren’t in the business of teaching how to do Internet marketing. They focused on creating content to feed their hungry audience in whatever niche they targeted, monetizing with methods like advertising and selling affiliate products.
Even those bloggers who where focused on teaching others how to make money online, hadn’t adopted the idea of creating a products or even building email lists. Everything was about earning more from AdSense, or how to increase your pageviews so you could charge more for advertising.
In my case I had spent the previous two years studying the work of Internet marketers, who didn’t blog, but instead used landing pages to build email lists and then drive that traffic to sales pages to sell products. Up to that point I was like every other blogger, making a solid almost-full time income thanks to sponsors and promoting affiliate products like ebooks, DVD courses and live workshops.
I won’t go into detail about what happened after I released my own product as that story is well accounted for in my free report – The Membership Site Masterplan – and in the video on my Membership Site Mastermind sales page, so check out those two resources if you want the details.
In short, creating Blog Mastermind and doing a full launch campaign for it, changed my life because it pushed my income above six figures for the first time.
The Lifecycle Of An Information Product
Joanna Martin Explains How She Did A $60K Launch With A Tiny Email List
Press play to begin streaming the audio or right click the text link and choose save as or save link.
Download the MP3 [ 40 Minutes - 55 MB ]
Dr Joanna Martin used to be a practicing medical doctor in Tasmania, then left that role to become an aspiring actor. Today she is a professional speaker focusing specifically on how to sell from the stage.
Joanna makes incredible money, to the tune of a seven figure business, by speaking around the world, however that’s not what this interview is about.
In late 2009 Joanna and her husband Greg were at an Internet marketing event I attended and we got talking about selling info products online. Joanna wanted to create a new income stream from the web, selling information products like continuity programs and home study courses, based on the materials they already had.
While Joanna loves what she does on stage, having a stable online income source to match her profits from speaking is an important goal, so she’s not dependent on being somewhere presenting live to make money.
I gave Joanna and Greg access to my Membership Site Masterplan report and the Membership Site Mastermind course and they went away and immediately took action.
The end result was a small trial launch of an info product to their existing list of just 1500 people, generating more than $60,000 in sales in a couple of weeks – not bad for such a tiny list and no affiliates.
In this interview I asked Joanna to break down exactly what she did to launch her product and get such a tremendous return on such a small starting point.
If you’re interested in learning more about Joanna and selling from the stage, make sure you visit
shiftspeakertraining.com/blueprint to download her free report, and also check out her personal blog, JoannaMartin.com.au
Here’s the download link again for the call –
Mp3 Download
Click Here to Download the MP3 [ 40 Minutes - 55 MB ]
And here’s a reminder that Membership Site Mastermind is open too –
Membership Site Mastermind Training Program
My coaching program on how to launch your own information product online is open again for a new intake of students.
If you want to study the same materials Joanna did, take this course -
Tap Massive Leverage: How To Gain Access To Inner Circle Top Affiliates
If you plotted the growth of my business the chart would look like a steadily increasing line, punctuated by a handful of spikes a couple of times a year.
The first big spike in growth occurred in 2007, which was the first launch I ever did of the Blog Mastermind coaching program. Every aspect of my business grew during that two week period. My email list tripled in size and my income increased by almost the same margin.
Going forward, each new spike came thanks to some kind of launch. Whether it was a new product, closing access to a product or reopening of a closed product, each time I did some kind of launch campaign, the growth numbers shot through the roof.
This is obviously an endorsement of the launch process, and we all owe Jeff Walker a debt of thanks for bringing this style of marketing to our industry, however it’s worth taking a closer look at why the launch works.
The 80/20 Rule Of Product Launches
The launch process is a complex and subtle beast, which on the surface appears relatively simple. You release some great free stuff, have your affiliates promote it like crazy, open the doors to your offer with some kind of limitation, sell heaps, make a ton of money, and bamb!… done.
Once you do a few launches you start to see how intricate the variables are, and how important the psychology behind the process is. Everything needs to connect, to be coherent, to reinforce the same message, create excitement and flow together.
As daunting as that might sound, the process is actually quite forgiving, as long as you get a few variables right. You can “stuff up” many aspects of the launch process and still succeed. You can forget to do things, use lazy copy in your emails, and even leave parts out altogether, as long as you have the most important variables.
So, what are the 20% or less of components that go into a launch that count for the 80% or more of results? Here’s how I see it…
The $9000 A Month From A Board Game Case Study Revisited
I’ve promoted many, many products over the past five years of blogging and if you were to ask me what sold best, I’d very quickly say – Product Launch Formula.
I don’t know the exact amount, but I’m confident I’ve generated over $100,000 in sales (probably closer to $150K) of just this one product through each incarnation its creator, Jeff Walker, has released.
This is a real testament to the quality, relevance and power of the strategies and tactics Jeff has taught us over the years. I personally have benefited directly and indirectly more from this one system than anything else I’ve ever studied in Internet marketing. I’ve applied the launch formula to every release of every product of my own, and learned a tremendous amount from other marketers using the techniques. It’s truly life changing stuff, when you apply it.
Simply put – if you’re selling something online you are CRAZY if you don’t know and apply what Product Launch Formula teaches. It’s fundamental training in online selling psychology, which I suspect is a very good reason why it’s sold so well for me as an affiliate product.
The End Of Case Studies
One thing I can unequivocally state is that my blog readers LOVE case studies.
Some of the most popular blog posts I publish are the podcast interviews I do with people who started with nothing, went to work to build an online business, and ended up making big money. These stories are inspiring, educational, and of course great marketing materials too when you use them as part of a lead-in to releasing a product.
This is a tactic taught inside Product Launch Formula, which makes sense, since Jeff uses lots of case studies to promote his own product.
Unfortunately due to the new rulings by the Federal Trade Commission in the USA regarding case study testimonials, Jeff’s decided to be extra cautious and remove the case studies from the web.
Before he does this there’s one particular case study you HAVE to listen to if you haven’t already before Jeff takes it down.
It’s called the Food Stamps to Six Figures case study, or sometimes the Horizontal Helix case study, but I prefer to call it –
The $9000 A Month From A Board Game Case Study
Just enter your email on that page and you will have access to stream or download the case study immediately.
I also did a write up after listening to the case study myself, which you can read here – $9000 A Month From A Board Game?
Product Launch Formula 2.3+ Opens One Last Time Next Sunday
On Sunday and Monday, the final days before December 1st when the new FTC rulings come in that are forcing Jeff to take down his case studies, Jeff is opening up the doors to his Product Launch Formula 2.3+ version of his course (that just means it’s the newest version, lol).
I’m not going to push this too hard as many have already purchased this course. If you have the money for it, it’s a must-have training program, if you don’t, at least listen to the case studies Jeff is giving away before he pulls them down next month – they are free.
I’ll have some bonuses for those of you who order the course through my affiliate link, which I’ll tell you about via email before it opens on Sunday.
In the meantime, go listen to the $9,000 Herb Board Game Case Study before it’s taken offline –
Do You Want 2010 To Be A Big Year For You And Your Business?
It’s About Time You Created Your Own Product
I expect you have some pretty lofty ambitions for next year. You probably have a lot you want to get done in the rest of 2009 too!
If you’ve done your research then you know to really ramp up how much money you make from your online business, you need your own product.
If you’ve made the decision to create an information product like a membership site, ebook, coaching course, or some form of expert based service as your path forward, now’s the time to get help and get educated.
Back in April 2009 I did the first public release of the Membership Site Mastermind coaching program and it was a huge success, and a lot of fun to teach.
I’m now ready to invite the next group of students to participate, and this will definitely be the last time this program is open for 2009, so if you want to take part, you have to join next week.
The doors open Tuesday October 27th.
Have You Decided To Make Changes?
I’ve published a very popular series on creating positive changes in your life in the articles on my blog that came before this one.
I love talking about personal development and mindset, as I believe they are keys to creating financial success in your life – they certainly are in my life.
I’ve been through many periods where I didn’t know if I would ever reach the financial goals I set for myself and at times it has taken a monumental effort to stay on course. This is why your mind is so important to your success as an entrepreneur, but you don’t have to go it alone all the time.
If you’ve been reading my series on change then you know one of the keys to getting what you want is to make smart choices. One of the other techniques I talk about is getting help and following success patterns from people who have done what you want to do.
Making the decision to take my coaching course could be a smart choice for you. If you have an intention to create and launch an information product, you want to make at least $100,000 next year and you want to follow by far the simplest system taught today, then you are a good fit for what I teach.
This is not training that you will find anywhere else online, nor is it taught in any university or college around the world. This is practical advice based on what’s actually working online today, with a focus on the simplest implementation process available so as to avoid as many technical challenges as possible.
Of course you don’t have to make a decision now, you can decide after you do some homework on what I offer. What I do and teach is not for everyone, so I’d like you to first make sure what I have will take you in the direction you want to go.
Your Homework Today: Study The Masterplan
If you have not already downloaded your copy of my free report, the Membership Site Masterplan, you need to do so today and study it before next week.
The Masterplan is the most comprehensive free report on the Internet for launching your own membership site. If you have any intentions of ever releasing your own information product or online service, you should read this report.
I have a reputation for producing free reports that people tell me have more value in them than most paid-for ebooks on the same subject. I do believe the Masterplan is a really solid report and is enough of a starting point to get you going towards earning your first $100,000 online selling your own products, and then a whole lot more.
The Masterplan is also a great introduction to my system and teaching style, so if you like what you find in the report – and it won’t cost you a single cent to download it – then you will be in a much better position to decide whether taking my full coaching course is what you want to do when it opens again next week.
So right now you only have one action to take: go and download the Masterplan free report.
You can get both a text copy in PDF and an audio version in MP3 (I’m the narrator) for free from here -
Download The Masterplan Free Report
Make sure you mark down October 27th (that’s Tuesday next week!) as the day I’m taking enrollments for the final time this year.
