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John Reese has released the first free video for the launch of Traffic Secrets 2.0. I just finished watching it and it’s good stuff, all content and presented in a very cool style.

You can check it out for yourself here -

John is a guy who has a huge reputation in the Internet marketing industry, most notably for his Traffic Secrets 1.0 launch from several years ago that grossed a million dollars in one day. That event kick started the mainstream adoption of the product launch style of marketing that is still in use today.

You may also remember John from BlogRush, which for many people turned out disappointing in terms of delivering traffic, although I still have it on my blog because I like to use it as a tool to find similar blogs to my own.

The video John just published is the first in a lead-in series of videos for the release of the updated, Traffic Secrets 2.0 course. The world of traffic generation has changed a lot since John taught people in his first course, so I am quite interested to see what he has for us in the 2.0 version of his training.

To be honest, besides knowing John from his reputation I don’t actually have anything concrete I can talk about regarding his work. I know he makes a ton of money in other niches outside of the make money online education market and I remember a long time ago linking to one of his videos about using AdSense, where he showed some incredible numbers.

This really is my first opportunity to taste his training, and so far I’m impressed.

Learn by Observation

You have to watch John’s first video just to see how a content-focused presentation can be used to both educate and stimulate an action at the same time.

John is known as a ground breaking marketer, in the sense that he raises the bar through innovation. I think the videos he is doing now are definitely good - perhaps not quite ground breaking but definitely raising the standards for how to market effectively with video, like StomperNet have done with their recent launches.

For this reason alone, as an Internet marketer, you have to go and watch John’s traffic secrets 2.0 video purely for the lesson in marketing it presents.

What About The Content? Will It Deliver Traffic?

The video itself presents 10 traffic tips that should definitely stimulate ideas in your head. You don’t get the whole kitchen sink of how to do it, but you get the idea, which is valuable as a starting point.

John takes us through each tip and explains the concept of Results Detection, a sort of way to do online meta-research to find where the traffic and the money is.

The variety of traffic sources presented is certainly diverse, and I think most people who watch this video will not be able to say they currently use every technique John talks about - I certainly do not.

Included as possible research targets for traffic are sites like eBay, Technorati, Digg, PRWeb, Commission Junction and Compete.com. Now you might know these as good sites, but do you use them currently as a way to find where the traffic is? Probably not quite in the same way as John does.

Anyway, that’s enough of an introduction, you should go check it for yourself, it’s free, and if you like what you see, follow John’s prompt at the end of the video and opt-in for a second video where John talks about how to “own the web”. I’m watching the second video now myself.

Here’s where to get started -

www.trafficsecrets.com/home

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The day after I arrived in Vegas I got an email from Tim Kerber, the guy in charge of Membership Site Bootcamp, a training program for people who want to profit by creating their own online membership site.

Tim was super nice to me. He gave me his cell phone number via email and asked if I wanted to meet up early before the official mastermind the next day. I had plans to go see Cirque Du Soleil that night, so I had to give him a raincheck.

The next day, Tim was one of the first guys to come up and say hello at Jeff Walker’s mastermind meet-up and to be honest, besides knowing his name from the very successful Membership Site Bootcamp launch from 2007 (1.7 Million in sales), I didn’t know much about him.

It turns out Tim is a regular reader of my blog. I chatted with him for a good half hour at the networking event and I was impressed by how down to earth and friendly he is.

My Favorite Business Model - Membership Sites

It’s no secret that I have made a big chunk of my living from Blog Mastermind, my first membership site. I made over $100,000 from this one site in the past year alone.

The money is obviously great, but what I’m most happy about is how the steady income proves that my members receive so much value that they choose to stay a member of my program for the long term. This is very satisfying intrinsically, as well as financially.

Membership sites are a solid business model because you foster an ongoing relationship with your clients. The recursive income is obviously a motivation, but as anyone who runs a membership site understands, the money is a result of delivering ongoing value, it’s not a one-hit-wonder style product where you make your money and then walk away.

I’m not a fan of releasing one product after another, going from launch to launch. Creating and marketing products is a lot of work, so I prefer to have flagship products that you invest in over time and improve to the point that you have a superior position in your marketplace. If you focus your energy on just your membership site, it can become the basis for an entire six, or even seven figure business.

Membership Site Training From Tim Kerber

This week Membership Site Bootcamp reopens again for only the second time.

Tim’s currently in prelaunch mode for his flagship training program and as usual, that means there are free videos and other educational materials flying around the Internet marketing community. This is a great opportunity to grab some training on what is definitely the best online business model I know of so you can learn how to start your own membership site.

You can check out Tim’s latest video here -

Membership Site Bootcamp Video

This first video shows the outcome of some of Tim’s recent student’s successes launching membership sites.

Some of the numbers Tim shows from his previous students are impressive, but don’t let that daunt you. I aimed for 50 members when I first launched my site because I figured even 50 members times $50 a month is a great starting income of $2,500 a month. I ended up with 300 after the launch week, which obviously was a great result and fully convinced me of the viability of the membership site model.

Put it another way - if you can attract just one member a week, that’s 52 members a year and even with a 10% dropout rate, you are still making good money. Chances are your site will grow quicker, so you won’t stay at one new member a week for long.

If you have an idea for a course or a subscription service or any kind of membership site, it’s worth checking out what Tim is doing. Take a look at the free 8 minute long Membership Site Bootcamp video and if you like what you see, opt-in to grab the rest of the free videos.

www.membershipsitebootcamp.com

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This is video number four in my live product launch case study. I recorded this yesterday, a day that was quite tiring but a ton of fun because I got to speak to six people who had all taken part in Blog Mastermind and listen to them recount their experiences in my program.

It was wonderful to meet everyone in a more personal format and thanks to all who I talked to (you know who you are).

Each of the conversations were recorded and as long as they come out okay from a technical standpoint, I will be using them on the Blog Mastermind coaching page as testimonials when the program re-launches.

In this video I explain why testimonials are important and then provide a visual tutorial on how I record video interview testimonials using Skype, Call Recorder for mac or Pamela for windows.

As you will hear in the video, it’s critical when conducting a product launch that you have people who can offer genuine feedback after using your product, especially from “normal” people that others can relate to.

It’s great to have expert recommendations that can raise your credibility in the market, however it’s also important to have feedback from someone who just came “off the street”, who tries your product, enjoys the experience and is willing to talk about it.

In today’s world we are more likely to trust someone “just like us” rather than someone claiming expert status, so the average person testimonial has become critical, which is why I’m so grateful to the people who volunteered to do the video testimonials.

In case you missed the previous videos in this case study, here they are…

• How To Recruit Affiliates
• What System Should Run Your Affiliate Program?
• The Sales Page

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With my new Macbook Pro I have some sophisticated video tools available and I’m not afraid to use them - so be warned!

As many of you know, I’m reopening Blog Mastermind hopefully in just a couple of weeks time. What this means is a ton of work for me to get things ready.

Entrepreneurs-Journey.com has always been about sharing the behind-the-scenes details of my business with you, so I’m going to do a series of video posts talking about exactly what I am working on for the relaunch of Blog Mastermind. I prefer to teach through what I am doing rather than talking about theories and observations without practical experience.

This is a real live case study of a real live product launch, so if launching a product of your own using your blog (or not) is something that interests you, stay tuned, you will enjoy my upcoming videos. You might want to subscribe to my RSS feed if you haven’t already to make sure you don’t miss any.

Note since this is a case study you will get the good with the bad. My launches are far from perfect and there is room for improvement. Also since my video skills are still underdeveloped I apologize for any production issues - I’d rather get something out to you than kill myself trying to make it perfect. No doubt I’ll get better with practice too .

Case Study Video 1: Talking About The Sales Page

Here’s the first video of the case study talking about what I’m working on right now - the sales page - Enjoy!

I should have the next video out to you tomorrow.

Yaro Starak
Playing with iMovie

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If you have been following all the great videos from the Going Natural 3.0 series from StomperNet then you probably know the full program opened yesterday to take new members - you probably joined already too.

As I write this you can still get in if you haven’t made the decision yet. Here’s the link to review the sales page (yes, it’s a long one) -

http://www.stompernet.net/

I sent an email to my newsletter yesterday that sums my take on whether you should join the program. I’ll repost it here for your reference.

I’ll just add that StomperNet membership also includes access to the very popular StomperSMARTS social media marketing course and there’s a very good basic training course for absolute beginners too.

As I said - there’s a ridiculous amount of value inside this program - whether you can commit yourself to using it is your decision.

I’ll leave it at that, and thanks to the people who already joined via my link, I appreciate it.

Yaro Starak
Stomping

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