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How To Invoke Reciprocity To Influence People, Drive Traffic And Make Sales

I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling.

Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is one every online business owner needs to master, especially if your platform is built on … Read the rest of this entry »

Marketing With Scarcity: How You Can Apply The Most Effective Selling Technique To Your Business

Growing up like everyone living in a Western country, with shopping malls and TV informercials, I was well exposed to the concept of the time limited offer.

Whether it was the 24 hours I had to order within to get the extra set of steak knives during the late night commercial, or the “Christmas Special” with discounted prices … Read the rest of this entry »

What Is The Theory Of Constraints And How It Can Change Your Life

When I first started an internet business and began studying online marketing, and in particular lifestyle design and productivity, I came to identify myself with the 80/20 Rule.

You can read my original post explaining how the 80/20 Rule came into my life here – What Is The 80/20 Rule And Why It Will Change Your Life.… Read the rest of this entry »

How To Segment Your Subscribers When You Run A Blog Business

I was reading Dee’s recent article in his customer segmentation series where he talked about how to segment your blog readers.

One of his main premises was the difference between a person who leaves a comment, or many comments and those who don’t. I agree with Dee that these are possible options for segmenting your blog readership, but I … Read the rest of this entry »

How To Develop A Crystal Clear Understanding Of Your Customer

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video … Read the rest of this entry »

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Living The 2-Hour Workday: What Is A Travel Buffer & How Can You Create One

Towards the end of my trip around the world in 2008 I started to lose interest in seeing the typical tourist spots, even if the destinations were exotic countries or ancient monuments from cultures long passed.

After visiting many amazing buildings and sites in cities like Edinburgh, London, Brussels, Paris, Rome and Athens, I was feeling a little tired. … Read the rest of this entry »

A Day In The Life Of An Internet Entrepreneur 2009 Edition

Back in August of 2005 I wrote an article that outlined what a typical day in my life was like. I linked to the post in my about page as I see it as a subject people are very interested in – what’s it like to live each day when you make money from the Internet?

You can read … Read the rest of this entry »

How To Make Money Teaching People How To Make Money

Teaching how to “make money online” is one of the most lucrative niches to be in as an Internet marketer, however most people who attempt to profit from this niche do not.

Some people consider making money by teaching how to make money essentially a scam. I mean if you know a system of how to make money, … Read the rest of this entry »

How To Work Less and Earn More By Leveraging The Synergy Between People And Technology

Several years ago when I was managing BetterEdit, my proofreading company that I sold in 2007, I was knee deep learning from Rich Schefren, taking his Business Growth System course.

Rich launched that program on the back of his most successful report to date, the Internet Business Manifesto, which featured the now famous flow chart of … Read the rest of this entry »

Are You Demonstrating Enough Proof?

If you’ve been reading my blog over the last few months you’ve seen me publish quite a few successful case study podcasts with my coaching students. Stories like Alborz Fallah the million dollar blogger, Leigh Peele making $4,500 a month in the fat loss niche (and recently another $11K in a relaunch), Miami Mitch attracting thousands of readers to … Read the rest of this entry »

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How To Combine Your Brain And Willpower To Break The Pattern Of Average Results

There are some sad facts about this article you’ve just started to read, sad for me as the author and sad because it reflects something unfortunate about our current society.

Today we just don’t have enough time to learn new things. Worse still, most people don’t have the motivation to improve themselves and their lives, and instead choose to … Read the rest of this entry »

Revisiting The 80/20 Rule and Why It Is Even More Critical To Your Business

The year 2008 for me was dominated by a long trip overseas, which meant I was away from home and in a constantly changing environment.

Although I boast I was able to run my business while traveling a circle around the globe, I’d be lying if I said I didn’t experience more pressure on the time available for work. … Read the rest of this entry »

Revisiting The 80/20 Rule and Why It Is Even More Critical To Your Business In 2009

The year 2008 for me was dominated by a long trip overseas, which meant I was away from home and in a constantly changing environment.

Although I boast I was able to run my business while traveling a circle around the globe, I’d be lying if I said I didn’t experience more pressure on the time available for work. … Read the rest of this entry »

How To Start An Internet Business In 3 Easy Steps (And What Holds You Back)

It’s not quite as easy as the title makes it sound, but bear with me, this article will explain the three steps that are the foundation of every Internet business, why so many people go wrong and give you some realizations that might just be the key to take your Internet business to the next level…

I’ve been studying … Read the rest of this entry »

Is Internet Marketing Just Another Fools Gold Rush?

There’s a well known story that the only people who got rich during the gold rush era were the smart business folk who sold the tools to help the prospectors search for gold – the shovels and picks and so forth.

There were thousands of miners and a limited supply of gold. Those who got in first or were … Read the rest of this entry »

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Inside My Business: The Evolution Of A Customer Service System

This is the third part in a four part series of articles on customer service.

In part one we looked at a example from Starbucks customer service, where a simple free beverage voucher left a lasting positive impression on me. You can read this article here – Reputation Management: Starbucks Offers A Simple Lesson In Good Customer ServiceRead the rest of this entry »

How Does AlexaRank Work And Should You Pay It Any Attention?

I have a confession to make. Ever since I installed the SearchStatus extension into my FireFox browser I have discovered a new addiction to go right along with my healthy love for PageRank – it’s close cousin, AlexaRank. In this case the bar is blue, and unlike PageRank the statistic AlexaRank represents has more to do with traffic and … Read the rest of this entry »

What Is The 80/20 Rule And Why It Will Change Your Life

I mention the 80/20 rule frequently in my writings so I thought it was about time to write a proper introduction to the concept. I believe it’s fundamental to every business person – to every human being – so if you have never heard of this rule, please read on and absorb everything I’m about to tell you, it … Read the rest of this entry »

What Is Pagerank?

What is Google’s PageRank? If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should … Read the rest of this entry »

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