What is Google’s PageRank? If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should … Read the rest of this entry »
What is Pay-Per-Click Advertising?
By 16 Comments September 4, 2005
Pay-Per-Click (PPC) advertising is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Made popular by Google.com’s AdWords system which allows advertisers to place context sensitive advertisements on the search results of the Google search engine and on other websites that choose to … Read the rest of this entry »
