The Common Email Newsletter Mistake I Made And You Probably Do Too

By Yaro Starak

I grabbed my iphone and recorded a quick video for you in my house in Melbourne. No professional microphone, no professional lighting, just a little bit of post production editing to keep things interesting.

In this less than 5-minute video I talk about the subject I have spent the last twelve months thoroughly studying. I’ll explain more after you watch … Read the rest of this entry »

By Yaro Starak

David Hooper, Author Of The “Six Figure Musician” Explains How Musicians, Writers, Entertainers And Creatives Can Make A Living In A World Where Everything Is Free

By Yaro Starak

This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer.

David, born in Nashville, has been involved in the music industry on some level for his entire life.

Download MP3 | TranscriptiTunes | Soundcloud | Raw RSS ]

Although he started out performing music, it soon became apparent David’s true … Read the rest of this entry »

By Yaro Starak

How To Sell Your Blog Or Web Business For Life Changing Money

By Yaro Starak

Long time readers of EJ will recall the early few years where much of my writing on this blog focused on my business at the time, a proofreading service called BetterEdit.

iTunes | Soundcloud | Raw RSS ]

The site connected international students studying at universities in English speaking countries, with academic editors, mostly PhD level academics or … Read the rest of this entry »

By Yaro Starak

How Kickstarter, Crowdfunding And The Presell Process Are Changing The Way Entrepreneurs Start A Business

By Yaro Starak

Last night before heading to bed I was browsing through Kickstarter, in particular the film and video category, to see what projects are raising funds or have been funded already.

In case you have been living under a rock (or maybe you just don’t live online like I do), Kickstarter is the most popular crowdfunding platform currently available.… Read the rest of this entry »

By Yaro Starak

Closing Down All My Courses, Launching A Software Startup, Looking For Investors And More – Updates To My Business Timeline

By Yaro Starak

This is part 8 of my Business Timeline, you can read the previous chapters here.

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I turned 30 in 2009. I had been back in Australia a year after traveling around the world for 8 months in 2008.

After returning from overseas, I was presented with the opportunity to become a speaker. The plan initially was to … Read the rest of this entry »

By Yaro Starak

What Is The Halo Effect And Why You Need To Understand How It Influences You

By Yaro Starak

The Halo Effect, as per the Wikipedia definition is…

The halo effect or halo error is a cognitive bias in which one’s judgments of a person’s character can be influenced by one’s overall impression of him or her.

We judge a person’s character based on their physical appearance and the things around them. It’s a quick judgement that is … Read the rest of this entry »

By Yaro Starak

Why Following In The Footsteps Of Other Bloggers Can Be A Treacherous Path

By Yaro Starak

A few weeks ago on one of my Yaro.TV daily videos I talked about solving problems by learning how other people have solved the same problem before you.

You can study other people’s solutions and then copy them to solve your problem. Easy.

Here’s the video –

A week later I published another video talking about how you can’t just Read the rest of this entry »

By Yaro Starak

The Trend That Matters Most In 2013

By Yaro Starak

I’ve had my own small business online since the early 2000s. One of the benefits of being an “early adopter” is that I was able to assume a position of leadership before I faced too much quality competition.

It was great for me back then as I could test basic ideas, see how they went and report back my findings. … Read the rest of this entry »

By Yaro Starak

How To Invoke Reciprocity To Influence People, Drive Traffic And Make Sales

By Yaro Starak

I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling.

Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is one every online business owner needs to master, especially if your platform is built on your … Read the rest of this entry »

By Yaro Starak

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