Defeating The Google Slap – More AdWords Advice From Perry Marshall

By Yaro Starak

I spent some time yesterday in my jet-lagged state going through mail built up in Brisbane while I was away in Canada – that’s real normal mail, not that fancy electronic stuff we use nowadays.

I have a pile of newsletters and audio CDs from Perry Marshall’s Renaissance club that accumulated over the last six months.

I don’t know what … Read the rest of this entry »

By Yaro Starak

How To Respond To The Google AdWords Changes

By Yaro Starak

I’m sure many of you already heard about the recent changes made to Google AdWords. Advertisers logged in to see their keywords disabled with huge minimum bid prices in order to reactivate their campaigns. Personally none of the campaigns I look over were affected however based on the amount of emails I received flying around about it, there were a … Read the rest of this entry »

By Yaro Starak

Why Yahoo!, MSN & Ask.com Will Fail In The Pay-Per-Click Game

By Yaro Starak

Yahoo! Search Marketing’s Failure

I’ve cancelled my Yahoo! Search Marketing (YSM) pay-per-click (PPC) account. It’s a terrible product and I’m not afraid to tell you why.

One problem, the first big problem most people notice especially if they have been using Google’s AdWords system, is how terrible YSM’s system is to use. The interface is awful and after using Google’s … Read the rest of this entry »

By Yaro Starak

Why Yahoo!, MSN & Ask.com Will Fail In The Pay-Per-Click Game

By Yaro Starak

Yahoo! Search Marketing’s Failure

I’ve cancelled my Yahoo! Search Marketing (YSM) pay-per-click (PPC) account. It’s a terrible product and I’m not afraid to tell you why.

One problem, the first big problem most people notice especially if they have been using Google’s AdWords system, is how terrible YSM’s system is to use. The interface is awful and after using Google’s … Read the rest of this entry »

By Yaro Starak

What is Pay-Per-Click Advertising?

By Yaro Starak

Pay-Per-Click (PPC) advertising is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Made popular by Google.com’s AdWords system which allows advertisers to place context sensitive advertisements on the search results of the Google search engine and on other websites that choose to display … Read the rest of this entry »

By Yaro Starak

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