Joanna Martin Explains How She Did A $60K Launch With A Tiny Email List
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Dr Joanna Martin used to be a practicing medical doctor in Tasmania, then left that role to become an aspiring actor. Today she is a professional speaker focusing specifically on how to sell from the stage.
Joanna makes incredible money, to the tune of a seven figure business, by speaking around the world, however that’s not what this interview is about.
In late 2009 Joanna and her husband Greg were at an Internet marketing event I attended and we got talking about selling info products online. Joanna wanted to create a new income stream from the web, selling information products like continuity programs and home study courses, based on the materials they already had.
While Joanna loves what she does on stage, having a stable online income source to match her profits from speaking is an important goal, so she’s not dependent on being somewhere presenting live to make money.
I gave Joanna and Greg access to my Membership Site Masterplan report and the Membership Site Mastermind course and they went away and immediately took action.
The end result was a small trial launch of an info product to their existing list of just 1500 people, generating more than $60,000 in sales in a couple of weeks – not bad for such a tiny list and no affiliates.
In this interview I asked Joanna to break down exactly what she did to launch her product and get such a tremendous return on such a small starting point.
If you’re interested in learning more about Joanna and selling from the stage, make sure you visit
shiftspeakertraining.com/blueprint to download her free report, and also check out her personal blog, JoannaMartin.com.au
Here’s the download link again for the call –
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Click Here to Download the MP3 [ 40 Minutes - 55 MB ]
And here’s a reminder that Membership Site Mastermind is open too –
Membership Site Mastermind Training Program
My coaching program on how to launch your own information product online is open again for a new intake of students.
If you want to study the same materials Joanna did, take this course -
How To Profit Helping People Become Famous – Interview With Laura Roeder
Make sure you look out for Laura’s cat – she features in this interview too.
This interview is a great story, which for many online entrepreneurs will seem very familiar – as it was for me.
Laura is young, but she’s not young in terms of how long she’s been running an online business. Like many people who got started online, her first “business” was freelance web design, however today she’s doing something a little more unique.
Laura has various products, but one area she specializes in is helping other people become famous in their niche using social media.
During this interview you will hear a great example of a podiatrist (foot doctor) who followed Laura’s advice and basically become that famous online foot doctor guy, leading to all kinds of cool things happening to him.
I recommend you listen to this story if you’re thinking of leaving your job so you can get a feel of how a person can progress from one business model to the next, all the while making money. You may not have your ideal business in mind yet, but that doesn’t mean you shouldn’t start one. Like Laura, who just decided she couldn’t do the full time work thing, sometimes you just have to take a leap of faith and make a change.
How Exactly Does Laura Make People Famous?
During the second half of this interview Laura explains how exactly she became good at making people famous, including how she uses tools like Twitter to accomplish this. She believes in the power of personality, which is something she runs her business by, with most of her clients choosing to work with her because they like her. That might seem obvious, but there’s a powerful marketing lesson in there too, which Laura subtly explains.
On an interesting side note – one of Laura’s best friends was a star for a full season of the show “Heroes” and Laura ended up helping her develop an online presence. You can hear that story along with lots of other interesting insights, inside this great interview. Just click play above to begin listening.
Laura is about to open her Backstage Pass To Twitter program, and you can download her 7-page report –
Why Being an “Expert” is Making You Useless on Twitter
(Avoid These Five Well-Meaning Twitter Mistakes)
If you want to learn more about Laura check out LauraRoeder.com.
Will Hamilton Reveals How He Makes Six Figures Online Teaching Tennis
(There’s a tiny bit of lag on this video, but it shouldn’t stop you from hearing the content.)
This was the most highly anticipated podcast interview I have ever done (for me anyway) because it combines two of my all time favorite subjects -
- Making money from the Internet, and
- Tennis!
That’s right, my guest Will Hamilton is a professional college tennis player, who leveraged his knowledge and skill with the game to create a six-figures a year information publishing business, based around a model that uses a blog, videos and a premium membership site area (that model should sound familiar to you).
You can check out his site at FuzzyYellowBalls.com – that’s a tennis ball reference in case you couldn’t guess.
If you’re serious about launching your own money making membership site or selling an information product online, take my coaching program -
How Will Built His Business
Will started by creating instructional videos on how to play tennis, which he circulated via YouTube (his channel is YouTube.com/fuzzyyellowballs).
His angle was to create videos of a better standard than anyone else out there and capitalize on the YouTube traffic, bring those readers back to his website and then get them on to his email list.
A few short years later and it’s worked really well. He has several hundred videos, resulting in a million video views a month and an email list of 60,000 subscribers – one of the largest email lists in the tennis industry, and it all started as a simple two-man operation (Will and his tech partner Adam).
Once Will established traffic, he realized that his original plan of monetization via advertising wasn’t cutting the mustard, so he decided to follow the premium membership strategy, launching a $25/month a membership site, which currently boasts over 600 paying members. Do the math and that’s over $15,000 a month).
Will’s story is definitely worth a listen because it’s yet another great example of someone starting with a skill, and through consistent work, launches an online business that results in getting paid really well to talk about something you love.
It’s also a great example of the little guy rising up to challenge the large media companies. Will receives press status just like mainstream media journalists when he attends tennis events. It’s quite impressive how far a blog can take you (and yes I’m a little jealous – I’d like to hang with tennis pros too).
Watch this video interview or download the audio file and listen to the full story how of how Will created his online business.
How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online
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Pat Flynn has an inspiring story that you must listen to if you are like many people around the world who recently lost their job and want to transition to making an income online from your own business.
Pat lost his job as an architect and decided to start an Internet business. His blog was originally set up as a website to store his notes while studying a special type of architecture qualification called the LEED exam. The blog started receiving lots of traffic because of his LEED notes. Some of Pat’s readers emailed him and suggested he create a book on how to pass the exam, which he did simply by compiling his blog posts together in a sequence.
Pat published his ebook and made $8,000 in his first month. After just one year of running his online business he has made $203,219.04, as reported in his Annual Passive Income Report.
In this interview with Pat you will hear him break down his entire story, including how he set up his blog, how he created his ebook and sells it online. If you don’t think your life can change in just a few short months thanks to the Internet, this interview will change your mind. Enjoy!
Show Notes
- How Pat lost his job as an architecture during the economic downturn and started a blog
- What topic Pat wrote about on his blog that skyrocketed his traffic and led to making his first product
- How Pat was able to make $8,000 in his first month selling his ebook
- Pat explains how he managed his business from his iphone while in Hawaii, making $9,000 a week
- A step-by-step breakdown of how Pat started his blog, wrote his ebook by combining his blog posts, and then started selling it from his blog
- How Pat created a simple sales page and what shopping cart service he uses to sell his ebook
- Why Pat believes he is successful selling his first ebook online and others fail
- How Pat gets targeted traffic to his blog, mostly for free from Google
- Pat explains what elements of his sales page he tests using Google Optimizer
Resources
Mp3 Download
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How John Jonas Outsources To Full Time Staff For As Little As $200 Month
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John Jonas and I spent several months trying to connect to get this interview done, but it was worth the wait.
I was referred to him via Adam Short from Niche Profit Classroom as a guy who has a unique insight into a particular type of outsourcing online – in this case, hiring people specifically from the Philippines.
Why the Philippines? Well there are many reasons, most of which John outlines in this interview, and by the end of it I’m sure you will be rushing to look into this method yourself.
This is a really, really good podcast interview. It’s one of those discussions where the person being interviewed is willing to share the exact steps used to get something done. If you have ever considered doing any outsourcing online to help grow your business, listen to this call.
Outsourcing Is Not Always Easy
I’ve been telling people to “outsource” for many years, and unfortunately a lot of people come back to me with stories about how difficult it is to find quality contractors.
Common wisdom with outsourcing is that you go to a site like elance.com, guru.com or rentacoder.com, submit a job and then attempt to find the best person to get the project done. This can work, but it’s hit and miss and in most cases you have to go through some “bad” experiences before you get to the good people.
John Jonas has a different system, one that focuses on hiring people full time at very affordable rates, and then establishing a long term relationship that’s more like an outsourced employee than a odd job contractor, who only works with you when you have a project on.
When I say a relationship with his outsourcers, John well and truly trusts his people. He’s willing to give them access to his hosting accounts and even his Paypal account. There’s a lot of trust required to be that comfortable letting other people, especially people in another country far away, have control over pretty much everything in your business.
If you’re curious how John can do this, listen to the interview and you will find out how.
Show Notes
- How John started off and was able to quit his job thanks to online marketing
- How he first found out about outsourcing to the Philippines
- Why John stopped using elance type sites and instead started hiring full time
- John explains an entire case study of how he had his outsourcers set up an entire income stream that they manage without him
- Why John is able to trust his outsourcers with every aspect of his business
- What website options are available for outsourcing to the Philippines
- John takes us through an example of how to locate a Philippino worker using the website he uses to find good people
- We discuss the ethical concerns of hiring a full time worker for as little as $200 a month
- What John teaches in his ReplaceMyself.com website
Want To Outsource To The Philippines?
If you’re interested in doing what John does, and getting access to more training materials and his system you can use to train your outsourcers once you hire them, check out John’s site, ReplaceMyself.com.
John spends much of his time helping to outsource the way he does because he enjoys it, and since so much of his business is outsourced already, he has the time to do so. If you want his help, check out -
Mp3 Download
Click Here to Download the MP3 [ 73 Minutes - 113 MB ]
