Rich Schefren’s ‘The Final Chapter Of The Internet Business Manifesto’

Rich has just released the final chapter in his trilogy that makes up the complete Internet Business Manifesto. You can download the Final Chapter for free from this link:

The Final Chapter - Rich SchefrenStrategicProfits.com/finalchapter

Here is the background story for those who have no idea what the manifesto is…

The Internet Business Manifesto

I recently raved about two e-books by Rich Schefren, an Internet business coach who seemed to have every well known Internet business expert listed as a client. Behind the scenes Rich had managed to place himself as the coach of the gurus, an enviable position to be in, which gave him the platform to exponentially expand his coaching business with an Internet marketing launch. In a process that lasted mere weeks Rich sold 3.5 million worth of coaching and defined himself as one of the best in the field of Internet business strategy.

Did I mention I also signed up for his coaching program? Yep, I’m forking over $400 US a month in his twelve month business growth program and so far I’m pleased with how things are going. Rich knows his stuff.

Besides the credibility Rich has established thanks to his current client list, there really were two very specific reasons why Rich’s launch was so successful. His two books, The Internet Business Manifesto and The Missing Chapter were seminal pieces that hit the nail on the head regarding a lot of the problems Internet business folk face.

Quite frankly, if it wasn’t for how well Rich described my situation in his two books, in particular what he wrote about in the missing chapter - and how much I agreed with his solutions to my problems (outsourcing/out-tasking, systems, strategies and tactics) - I would not have joined his program. His books convinced me this was the guy to help me move past my current situation of Internet business self employment to actually owning a profitable business that is not dependent on me.

If you don’t have the first two books I suggest you read them now. You can find the links in my article here or by going to Rich’s blog, StrategicProfits.com.

The Final Chapter

Once again, you can download the Final Chapter for free from this link:

StrategicProfits.com/finalchapter

Note that because I am now part of Rich’s coaching program I was provided with an affiliate link for the third free e-book in the trilogy. This last book is part of a new launch (I bet you wouldn’t have guessed that!), but I’m not entirely what the launch is for yet because it has a lot to do with a company called Agora (more on this later).

However, even if I was not an affiliate this time I’d recommend the book because it’s just so darn interesting and relevant for anyone interested in Internet business and online marketing. It has a few typos in its current form (just like my blog articles :) ), but don’t let that distract you from the content - it’s thought provoking stuff.

Also - make sure you read page 16 closely as you will see my name gets a mention! I can’t tell you how happy I was to see my name listed along with many top experts - given that there will probably be about 30,000 or so people reading the final chapter I can’t thank Rich enough for the exposure he’s provided for me.

Why Rich Is Worth Listening To

Rich interacts with many people who do what I do and what you probably do or want to do if you are a regular reader of my blog. He has the personal phone number for a bunch of the top experts in the industry, people like Mike Filsaime, John Carlton, Jeff Walker, Gary Ambrose and Brad Fallon. But there is one big reason why Rich is clued-in on a different level to all the others - he’s in touch with the COMPANIES who do Internet marketing as a business.

One company in particular, Agora Publishing, Rich has partnered with. Have you ever heard of Agora before? No? Me neither, not until Rich started referring to them on a regular basis. I don’t know much about Agora other than the fact that Rich has partnered with them and that they do $270 million selling information products online. Yes, that is $270 MILLION.

Agora Publishing

Agora is not an “Internet business guru” although based on their sales volume there are certainly some smart people working for them. There is no expert acting as the “face” of the business and the marketing efforts do not focus on personal branding the expertize of one individual or we would know about them already.

This is a company that enters into markets online with a front-end/back-end strategy that can be applied to almost any marketplace. They don’t specialize in selling Internet marketing products to Internet marketers like so many of the Internet marketing gurus do, they DO Internet marketing to sell products in many niches. That is how you set up a multi-million dollar business - create a system and then apply it to all the gaps in the marketplace online.

I initially went to an old Agora website that is, quite frankly, ugly, but if you go to the new one you will see it’s a bit spiffier, albeit they use a flash splash page (that’s a no-no in my book). Looking deeper into the site you will see that health, travel and finance seems to be their areas of expertize and they use a newsletter+book format. Even though Agora itself isn’t branded as an expert, they do appear to use experts and personal branding for each niche they operate in - which makes perfect sense of course - but this is the fist instance I have seen of a company being in charge of it all rather than an individual.

Download The Final Chapter

I believe what sets Rich apart from the rest is his access to what goes on at Agora, and that is one of the reasons why I will continue to listen to him. I don’t know what his exact plans are for his partnership with Agora but I do know something is in the works and no doubt we will all hear about it soon.

I am eager to learn more about how Agora markets online. Based on the tidbits of info Rich has dropped in his coaching calls I like what I hear - they have already sparked a few ideas for my own sales funnel process for the upcoming Blog Traffic School.

For the time being we can enjoy the final chapter of Rich’s manifesto.

So for one last time, here is the link for The Final Chapter -

StrategicProfits.com/finalchapter

I’m very interested to hear what you think about this book, so please leave comments if you have something to say, good or bad.

Yaro Starak
Internet Business Nut


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More Evidence Of The Google Honeymoon Period And Why Blogs Rock At SEO

As is glaringly obvious I was promoting Brad and Andy’s StomperNet launch on my blog recently (thanks to those who signed up under my affiliate link too - I suspect you will have tremendous success over the next 12 months if you implement what you learn and work with the StomperNet community).

The first post I made about the launch was back in September, exactly one month ago, then another post in early October when they opened the doors of the program and a final one yesterday. The post I made yesterday won’t actually come into play in the search engines quite yet because it usually takes a day or two for new articles to show up, that’s if you are reading this post the day I publish it of course (Friday 20th October 2006). However my two older posts are already well indexed since they were published many weeks ago.

As you might recall I wrote a piece discussing what I call the Google Honeymoon (incidentally I didn’t copy this term off anyone - I came up with it off the top of my head, but I wasn’t the only one - I’ve since seen it in webmaster forums and on other blogs - so I guess the name is sticking and all of us SEO writers are thinking alike!).

The honeymoon is a period shortly after an article is published on a blog or website where it ranks well in Google for reasons I speculated about in the full article - The Google Honeymoon Period.

Thankfully because Brad and Andy did a one day re-launch that was a few weeks after their initial launch it was possible for some sites to rank well in organic search if they had written about StomperNet during the first launch. Given the whole launch was about organic search (and conversion) I thought it would be impressive if you were to rank well for the term “StomperNet” in the organic Google results.

For fun yesterday and I a google search for “StomperNet” and low and behold, Entrepreneurs-Journey.com was ranked number one in the Google organic search results, at least for me here in Canada today and yesterday, it may well have changed if you are reading this article days, weeks or months later. Of course the only people searching for “StomperNet” were probably people well aware of what it was, but nonetheless I was very pleased to see my top ranking and took a snapshot of it to preserve it for posterity. Here it is -

StomperNet No.1 Google Ranking

As you would presume, the top keyword bringing in incoming search traffic to my blog yesterday was “StomperNet” as well.

I don’t expect this ranking to last too long because I believe my site is enjoying some honeymoon time and I also suspect StomperNet’s own sites will begin to rank higher as the search engines start factoring in all the new backlinks coming in to the site after the launch. Thankfully the timing was good in this instance, where an established site like mine could enjoy a little time in the limelight because it has history and authority in the search engines and thus ranks higher in a shorter timeframe than other, newer sites.

Once again, it goes to show if you build your blog well and implement a few key search engine optimization techniques, your blog can outrank even the SEO expert’s own sites…Go blogs!


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Your Last Chance To Get Into StomperNet Is Today

StomperNetToday (Thursday) the doors on StomperNet Membership are opening again to fill the last few available spots that Brad and Andy didn’t fill during the previous few weeks.

In case you missed the hoopla, StomperNet is the ultimate search engine optimization and website conversion course. You know me and you know I don’t like hype and this product launch has been one of the most hyped launches in history, but despite that I am willing to support it, and I’ll tell you why - it’s because of Brad Fallon.

Brad was the guy who taught me about SEO from the beginning back when I knew nothing. I took his email course and implemented a lot of the techniques on my business website, BetterEdit.com. BetterEdit enjoys first page rankings, in fact last time I checked it had position one or two for every key search term in the editing industry that I optimized for. While there isn’t much search traffic in general what traffic has come to BetterEdit thanks to top organic rankings has no doubt contributed many thousands of dollars worth of business - I see evidence almost every week when a new client submits a job and they put “google” as the referral source in their sign-up form.

I can’t give all the credit for my results to Brad but I can certainly give him a big chunk of it. If it wasn’t for his advice I doubt BetterEdit would have enjoyed top rankings for as long as it has (almost 5 years now of first page rankings at bear minimum - that’s a lot of business over a long period of time!).

Conversion + Traffic

StomperNetBrad Fallon and Andy Jenkins are the only guys I know who specialize in SEO *and* conversion strategies and are putting together a comprehensive course on the subject. There just isn’t any other course out there that teaches this stuff to the advanced level that these guys cover (things like eye tracking tests to see where people look at when they come to a website - that’s cutting edge stuff that I thought only Google was doing).

The key to success in Internet business are two ingredients - targeted traffic and conversion of that traffic to make sales. Top organic search rankings result in free targeted traffic. Top conversion strategies result in more sales from that traffic. I hate to sound like a profit-monger, but if you are in business you are in the business of making profits, so it is hard not admire what Brad and Andy do.

The Free Videos

In case you missed the full launch you can catch up on everything and watch the great free videos that were released by going to the StomperBlog.

How To Join StomperNet

The sign-up page is here: Stomper Network

The last of the Slots will be available on Thursday, October 19th starting at NOON eastern time.

If you are early you will see the waiting list page that says StomperNet is closed. You can join the early notification email list to be certain you know when the re-launch is live or just come back to the page at around noon. I have no idea how many slots are left and how “limited” it is - it’s always hard to tell with Internet product launches of this magnitude - but I suggest if you are really keen that you are at the page at midday just in case.

Anyway, that’s enough from me - you know this is the last chance you will get at this course, yes the re-launch is going to be hyped again today by all the other Internet marketers and you will have plenty of options to buy from if you want to maximize your return on investment because they are all throwing in big bonuses to convince you to sign-up via their affiliate link (behind the scenes the top affiliates in this launch are competing for a prize of a BMW M-5 - that’s some BIG motivation! - and no, alas, I am not in the running).

Like I said when the program first launched, I recommend you shop around to find the best deal if you intend to join. If you join via my link well you better darn email me so I can thank you personally (that’s my bonus :) ).

Personally I would join if I wasn’t already spending $400 US a month on Rich Schefren’s course for 12 months and I had the time to absorb even more materials and attend more seminars. I think a 12 month course is a good pace and I suspect if your needs match up with Brad and Andy’s claims you will very likely end up satisfied by the end of the course (and no doubt earn back your investment quickly). If you don’t have the time or you are terrible at putting things into action I’d focus on those problem before spending more money on Internet marketing products.

StomperNet Membership Outline

If all this is new to you the StomperNet sales page should answer most of your questions and I’ve included the summary of membership contents list below as well.

1. Internet Business Brain Transplant (18-Part DVD Home Study Course)

  • Video Screen Capture Step-by-Step Tutorials (Blue Discs — about 13 Hours)
  • Boot Camp Videos (Red Discs — $5,000 Apprentice Boot Camp)
  • SEO and eCommerce Library (Purple Discs — 11 Hours, Entire Sold-Out Seminar)
  • SEO Leader’s Series (Yellow Discs — Private Lessons from the SEO Masters)
  • (Be Aware that the Blue & Yellow DVD’s will require a DVD-Rom player on your PC)

2. The StomperNet Lifeline — Ongoing Training and Support

  • Webinars — Just like the Going Natural Videos
  • Downloadable Videos — Watch What You Need, Exactly When You Need It!
  • Custom Videos — Andy and Brad create ongoing videos, based on the specific needs
  • Q&A Teleseminars — Just pick up the phone and ask any question.
  • Podcasts — Interviews with Internet Marketing Masters, recorded and archived

3. StomperNet SEO Automation Software — Private and Proprietary (Shh!)

  • Part I: StomperNet Content Exchange Software (White Hat and Extremely Effective)
  • Part II: [Classified: Sorry, this part cannot be disclosed except to actual Members.]

4. The StomperNetProfit Portal

  • Member Discussion Forums — The Backbone of the Community
  • StomperNet Live Chat — Get your questions answered immediately
  • StomperWiki — Instant archive of all the critical information
  • Your StomperNet Personal Headquarters — Software for managing your business
  • Personal AnswerTrack System — Track your questions and the answers in one place.
  • StomperNet Profit Building Archive — Every previous Group Meeting is already there!

5. FOUR (4) Live Training Sessions — StomperNet Converences & Seminars

  • Two-Day Seminars that Keep You Current!
  • One-of-a-kind Networking with Your Peers
  • Plus, the StomperNet Annual Convention
  • Each one is a $2,000 - $10,000 Value
  • Specific in-depth training on All Forms of Internet Marketing
  • No “Attendeess” & “Guru’s” — Just Friends and Colleagues

Yaro Starak
SEO Fan


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Entrepreneurs Wanted
 

YouTube Acquired By Google For $1.6 Billion

As many of you know the online video website, YouTube, was the target of a stock buyout by Google to the tune of 1.6 billion dollars. You can stay up to date with this news by following the Google news trail about YouTube.

YouTube successfully beat the video sharing services of Yahoo and Google, attracting more users than both the Internet giants and naturally becoming a target for a takeover. Based on the news of last week, Google was successful after rumours of buyouts from both Yahoo and Microsoft. The big winners here are YouTube’s founders and investors, who received a ton of Google stock for their 18 months work on YouTube and now join the ranks of Internet made billionaires.

I’m not too clued in on the video sharing market but Ken McCarthy’s discussion of the takeover on his blog covers the main points as I see it and is well worth a read.

What I find so exciting about this story is the potential for huge wealth in such a short time. That’s a 1.6 billion dollar deal after only operating for 18 months and showing no profit. That is insane!

What this proves is provided you have the eyeballs - you can attract traffic in uber-huge quantities - you have the formula for wealth online. Yes a profitable business model is important but you don’t necessarily have to be currently making profit to win big. You can almost leave the monetization up to the future owners provided you have a sustainable formula for keeping the traffic coming - as crazy as that sounds.

The YouTube story is a rare case of success at this level but the point to be made is that the Internet is a special industry working with different rules and sometimes, like in this case, capable of operating at hyperspeed - making billionaires in a very short timeframe.


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Thank You!

Thanks to everyone who contributed to the Child Sponsorship Charity Drive 2006. We met our target of $900 (and then some more!) which is a fantastic achievement.

Now back to work…


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