Entrepreneurs-Journey.com

I’m the next featured problogger on Andy Wibbel’s Problogger Confidential series.

The call is on August 1 @ 9pm EST (USA time) and it’s not too late to register if you want to listen to me, or grab copies of previous interviews or register for future guest probloggers.

To register go here -

http://probloggerconfidential.com/yaro

I’m not entirely sure what Andy is going to ask me about, but I expect it has a lot to do with how to become a professional blogger :-). Jim Kukral and Chris Garrett have already been featured in interviews for this series.

Two weeks after Andy does an interview with an expert, he also does a mastermind conference call with everyone who subscribed so you can focus on implementing what you learned.

I look forward to talking to everyone who makes the call!

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Read previous articles in this series:

• How To Launch A Membership Site - Part 1: Build Your Preeminence

Preeminence is the key ingredient necessary for success with a membership site (or any business), but without means to communicate your message you will find it impossible to create an awareness of your expertise and convince people of the benefits of purchasing what you offer.

I introduced the concept of communication channels in the Blog Profits Blueprint as it pertained to building a successful blog. Communication channels are as important when it comes to launching a successful membership site, because you need a means to attract attention and funnel people into the process you set-up to demonstrate what your membership site is all about.

The Email List

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Ed Dale and friends are running their annual Thirty Day Challenge program this time starting in August. Here’s what the program is about:

In a nutshell… The Thirty Day Challenge is about making your first $10 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.

http://www.thirtydaychallenge.com

Ed emailed me about the program and offered this explanation of what the program will be like this year. It is completely free and designed for newbies, so I agreed to blog about since I expect many of you who read my blog are new to Internet business and are on limited budgets. Here’s what Ed wrote to me.

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Darren Rowse and I did a special one hour podcast discussing advanced blogging strategies to generate more traffic and make more money from blogging.

The podcast has just gone live at Problogger.net and you can get it now from here -

Free Blogging Tips Podcast with Darren and Yaro

Here is the timeline of what we discussed in the podcast, which goes for just over an hour:

• Yaro on the convergence between the Internet marketing and blogging world
• How to build buzz and traffic by releasing a viral PDF report
• Tips on how to build relationships with other bloggers
• Darren talks about techniques to capture more repeat readers using your blog archives
• Customizing pages based on where your traffic comes from
• Why adding an email list newsletter to your blog is critical
• Tips to monetize your blog or newsletter using direct sponsorship
• Testing how your ads convert on your site to increase your income from sponsors
• Using split testing software (openads) to improve the performance of ads on your blog
• Testing different elements of your blog using crazy egg
• Buying sites with the profit you make from blogging

Surprise Offer

At the end of the recording Darren and I talk about a special offer I’m making just for his readers who are interested in joining Blog Mastermind. It’s a limited time offer, ending this Friday and the link for the special offer page is only available in the podcast and at Darren’s blog.

I explain why I made the offer in the podcast too, so if you are curious you will have to listen to the conversation right to the end.

You can get the podcast direct from Problogger.net in this link -

Free Blogging Tips Podcast with Darren and Yaro

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This is the first part of a series of articles reviewing the steps to launch your own membership site online. The inspiration for this series comes from my recent experience launching Blog Mastermind. I will recount my journey leading up to the present, approximately one month after the successful release of my blog mentoring program, which uses a membership model.

I’ve been a huge fan of the membership business model because it creates a dependable income stream. I like this for the obvious reason - your cash flow is more consistent - but also because the reliable income lets you invest serious time and energy in your customers, because you are well rewarded on an ongoing basis for doing so.

Compare this to a one time product sale, where your inclination might be to make a big bang, generate the majority of your sales during the first few days - weeks at best - and then watch your income drop to a trickle. Once the income drys up you have little interest in improving your product and most marketers move on to their next product rather than nurture their current customers.

While some commodity or essential products always have demand, when you enter these markets you face intense competition, often based on price, and you don’t want to compete in a market where the lowest price wins, because unless you have the systems of Wal Mart, you don’t make money.

I like the stability, the sense of running a real business and the pleasure of constant interaction with your clients, that comes from managing a membership site. It’s certainly not easy work - I’m definitely working a lot harder now than I was before - but the role is very enjoyable and the intrinsic rewards - the positive feedback and the ongoing relationships - make it a fantastic business to be in.

It’s taken a long time for me to get to this point, with several stalled starts along the way and much learning too, but I’m pleased to say that I feel a great sense of comfort with my current position. Now let me pass on to you what I have learned in the grand tradition of the Entrepreneur’s Journey….

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