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Desperate Buyers Only - by Alexis Dawes

Name: Desperate Buyers Only
Creator: Alexis Dawes
URL: www.desperatebuyersonly.com
Purpose: Learn how to create e-books for people who actually want them.

The ultimate guide for profiting selling e-books and short reports, with a focus on finding markets with buyers who have pressing problems and are willing to spend money to solve them. A great book for any person struggling to find a profitable topic to begin their quest to earn a living from the Internet - but does it provide all the answers?

Desperate Buyers Only Review

At the start of Desperate Buyers Only, an e-book by Alexis Dawes, is the following -

How To Choose Topics That Attract Buyers Like Bee’s to Honey - (It has NOTHING to do with “Doing What You Love”)

Online infopreneurs fail for 3 main reasons–

1) They focus on general topics.

2) They focus on so-called ‘hot’ niche topics.

3) They follow the all-time favorite, and frequently quoted, adage, “Do what you love and the money will follow.”

Nice. Very nice.

I found a book that teaches only what you need to know about the making money part of selling online. Forget anything about loving the topic, or having a passion for what you do - this is the book for those lost souls who are passionless, money-hungry, wannabe information sellers.

Okay, maybe that’s too harsh.

This is the book you need if you are still struggling to find a way to make money online and you need help picking a topic that has profit potential, despite it being the most dry and boring topic ever.

I come from the world of “do what you love” but I’m well aware there’s no point doing what you love when you can’t make money from it, at least if you want all the trappings that modern society offers. The harsh reality is, for some people - “what you love” is not going to be profitable.

It could be because you don’t have the marketing skills, maybe your passion is a saturated market or maybe what you love is not something that people spend money on.

For whatever reason, some people have to find ways to make money and what they love simply won’t cut it. In this case, no amount of passion for your topic can put food on the table.

Ideally, we all want the holy grail combination of passion and profit, where you make great money and love the work, which is why I direct my students towards looking at passions first. An important factor is motivation and, as I know from my own experience, sometimes the only way you stay motivated long enough to realize results, is to a choose a passion-based topic.

Thanks to Alexis and her e-book, you can use her techniques to chase the dollar by focusing on “desperate buyers”, people ready to spend money to solve urgent problems. Your motivation is your desire to make an income and if that is enough motivation for you to do the work (and it was for me when I first started Internet business), this is a book that offers a straight-to-the-point blueprint for turning on the cashflow.

The Challenge of Topic Selection - Solved

For most newbie Internet marketers, topic selection is the greatest challenge. Desperate Buyers Only provides an easy to follow breakdown of how to find topics that can make you money.

Here’s a rough breakdown of Alexis’ methodology for locating a profitable topic -

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Danial Scocco from DailyBlogTips put together a great article - 28 Ways to Make Money with Your Website.

You might think you’ve read all the advice before, however it’s necessary that blog trainers continue to publish these articles to update the status of how you can profit online with a website. Plus of course, some of these ideas are new to beginners and we all know how important it is to help beginners.

What Methods Are Best?

To help augment Daniel’s suggestions, I’m going to dissect some of the points and talk about how truly profitable each method is based on my own experience, from online research and from what I have garnered from conversations with other people who use these methods. Hopefully this will help you decide which methods are worth chasing.

While I love lists of ways to make money, what I really love are stories from people who actually test the methods and provide feedback from their results. So, let’s get to it!

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There’s a new poster ad campaign running in my home city Brisbane. It looks like this -

In case you can’t tell from the ad, the poster is telling people not to walk across the road when the light is red.

Duh.

What prompted this campaign was the recent spat of pedestrians struck by cars downtown because they cross the road ignoring the big red Don’t Walk symbol.

I had to chuckle when I saw this poster. The city council must be running the ad, spending thousands of dollars to do so because people need to be reminded not to cross the road when they don’t have right of way and cars are coming.

You might think it’s common sense, but sometimes the basics still need to be taught (or reminded in this case).

The Beginner Market

The poster in downtown Brisbane reminded me of an important business lesson, especially for those of you selling information online or intending to.

The beginners market is huge and in most cases you are overestimating what people already know and underestimating how much help they need.

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This from Perry Marshall about the recent Microsoft buying Yahoo to beat Google news -

Unfortunately…. In My Humble Opinion, expecting Microsoft and Yahoo to be better than Google by getting together is like pairing up two people each with an IQ of 75 and putting them in a spelling bee and hoping that together they’re a 150 genius.

NOT. They’ll just argue with each other about how to mis-spell everything.

Source: Perry Marshall newsletter

Lol
I have to agree with Perry, I can’t imagine combining the Yahoo culture with the Microsoft way of life resulting in anything that could compete with Google. The enemy of my enemy is my friend just won’t work in this case.

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I was writing an article the other day and I needed a reference to what is good blog content. I realized despite being (I think) the blogger to coin the phrase “Pillar Article” I’ve never actually published a definition of it to my blog. Time for that to change.

The below is my definition and examples of the Pillar Format, taken directly from the Blog Profits Blueprint. This is based on my original thinking of what goes into making good blog content.

The concept was first used in this guest post on Problogger back in February 2006, where I suggested the following tip for finding more blog readers -

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

The Pillar title was later joined by similar phrases to essentially describe the same thing - good blog content - such as “Flagship Content” by Chris Garret and “Cornerstone Content” by Brian Clark, two articles definitely worth reading if you want to know what makes a good blog a good blog.

Now here’s my definition and format examples of how to write good blog content.

What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

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