May 30 2008

Video: How To Recruit Affiliates

This is part three of the ongoing product launch case study taking you behind the scenes of the Blog Mastermind relaunch using video.

Once again if you want instant updates of new videos and other related content, please follow me on Twitter (twitter.com/yarostarak).

This video continues from where we left off last video reviewing affiliate technology, but this time we look at how to recruit affiliates to promote your product.

Websites Mentioned

Blog Mastermind Affiliate Program

May 29 2008

Video: What System Should Run Your Affiliate Program?

If you want instant notice when these videos go live, please subscribe to my Twitter feed (http://www.twitter.com/yarostarak) as I’ll post updates about the case study there too.

Here’s the next installment of the product launch live video case study. Today I’m discussing what scripts and services I considered when looking for a system to run my affiliate program.

If you are thinking about setting up an affiliate program for your product or service so other people can promote what you provide, take 7 minutes from your day and watch this video.

This video is also the first to feature the cuckoo clock – it’s worth watching just for that :-) – Enjoy!

Websites Mentioned

My review of 1ShoppingCart (the system I presently use).

May 28 2008

Product Launch Video Case Study – The Sales Page

With my new Macbook Pro I have some sophisticated video tools available and I’m not afraid to use them – so be warned!

As many of you know, I’m reopening Blog Mastermind hopefully in just a couple of weeks time. What this means is a ton of work for me to get things ready.

Entrepreneurs-Journey.com has always been about sharing the behind-the-scenes details of my business with you, so I’m going to do a series of video posts talking about exactly what I am working on for the relaunch of Blog Mastermind. I prefer to teach through what I am doing rather than talking about theories and observations without practical experience.

This is a real live case study of a real live product launch, so if launching a product of your own using your blog (or not) is something that interests you, stay tuned, you will enjoy my upcoming videos. You might want to subscribe to my RSS feed if you haven’t already to make sure you don’t miss any.

Note since this is a case study you will get the good with the bad. My launches are far from perfect and there is room for improvement. Also since my video skills are still underdeveloped I apologize for any production issues – I’d rather get something out to you than kill myself trying to make it perfect. No doubt I’ll get better with practice too :-) .

Case Study Video 1: Talking About The Sales Page

Here’s the first video of the case study talking about what I’m working on right now – the sales page – Enjoy!

I should have the next video out to you tomorrow.

Yaro Starak
Playing with iMovie

May 26 2008

Podcast: How Companies Use Social Media And What It Means For Bloggers

Press play to begin streaming the audio or right click the download text link and choose save as or save link.


Download PodcastDownload the MP3 [ 30 Minutes - 10 MB]

I meant to have this out to you on Wednesday last week after I recorded it, since the prior evening I attended a Third Tuesday meet-up in Toronto, which was the inspiration for the podcast. However, you see, I bought a new macbook pro.

Don’t get me wrong, I love my new mac, but this is my first mac and since I recorded the podcast on the mac there was a BIG learning curve to figure out how to get it ready for publication on this blog. As you will hear, it’s not quite right, but the message is definitely clear enough to enjoy. Apologies for the change in volume and odd shuffling noises.

How Do You Measure Social Media?

This Third Tuesday meet-up was a good one, the topic being – How do we measure social media? – with three expert panelists (Katie Paine, Marshall Sponder and Marcel Lebrun) taking questions from the audience made up of mostly PR and communications professionals, and related consultants and small business owners.

The idea of measuring the impact of social media is akin to measuring the effect of branding. Social media, much like branding, is often difficult to directly correlate with a business outcome, despite it obviously having a big impact on business results. I won’t go into here since I do so in some depth in the podcast, so have a listen!

If you are a blogger, a business owner or a person interested in the business side of social media, you will enjoy this rambling podcast.

Thanks to Joseph Thornley and his crew for putting on a great meet-up.

Show Notes

  1. Introduction to the Third Tuesday event
  2. What we mean when talking about measuring social media
  3. What this means for bloggers
  4. Why it’s the conversation that matters most, not the influencer
  5. No industry wide standards for measuring social media are available
  6. Not many people are actively measuring, only monitoring
  7. There is an opportunity to provide a database of influential sites ranked by social media analysis
  8. Use social media to assess how your competition is perceived and use that information to compete
  9. Consulting firms providing social media data mining services
  10. What changes to ad budget spending at companies means for bloggers
  11. Why being an influencer in any niche is so important

Click Here to Download the MP3 [ 30 Minutes - 10 MB]

May 24 2008

Last Chance To Join StomperNet

If you have been following all the great videos from the Going Natural 3.0 series from StomperNet then you probably know the full program opened yesterday to take new members – you probably joined already too.

As I write this you can still get in if you haven’t made the decision yet. Here’s the link to review the sales page (yes, it’s a long one) –

http://www.stompernet.net/

I sent an email to my newsletter yesterday that sums my take on whether you should join the program. I’ll repost it here for your reference.

StomperNet, which in my opinion is the most
comprehensive Internet marketing course available,
opens for the first time in over a year at 3PM EST
USA time today.

In other words, you can join now. Here’s the link –

http://www.stompernet.net/

I have to be honest with you – StomperNet is only
for people who can justify the cost by really
leveraging all the resources you receive.

There’s so much in the program about search
engine optimization, social media, pay per click
marketing, eye tracking tests, conversion metrics,
several live events each year, a massive member
forum, teleseminars, and I can go on.

Simply put, if you do business online and you can
justify the monthly fee, this is by far the most
elite online marketing program and training
community available today.

Actually, I should call it a University, since
it’s closer to that, given their faculty includes
pretty much every well known Internet Marketer.
It’s the best of the best.

IS STOMPERNET RIGHT FOR YOU?

If right now you have no money and you are just
getting started with your online business journey,
I wouldn’t join, but if you have cashflow and you
and your Internet business are ready to take the
next step and learn from the best, this is the
program for you.

You can take a look at what’s on offer here -

http://www.stompernet.net/

I was going to offer some bonuses of my own if you
sign up with my link, but frankly there’s so much
inside StomperNet I don’t want to distract you
with more.

TAKE ADVANTAGE OF THE FREE STUFF

If you haven’t tested your blog or website in the
Stomper Site Seer SEO diagnostic tool or you
haven’t watched all the great videos available,
then seriously, go check them out here –

http://www.stompernet.net/goingnatural3/

The Site Seer tool is on that page after you
opt-in. Look for the “Site Seer Submission Form”
link to submit your blog.

DOORS CLOSING

If you love the free StomperNet tools, videos and
training then you have probably already made the
decision to join the program.

If that’s the case, here’s the link to the order
form and I thank you for signing up via my link –

StomperNet

If after joining you have any questions, please
feel free to contact me.

I’ll just add that StomperNet membership also includes access to the very popular StomperSMARTS social media marketing course and there’s a very good basic training course for absolute beginners too.

As I said – there’s a ridiculous amount of value inside this program – whether you can commit yourself to using it is your decision.

I’ll leave it at that, and thanks to the people who already joined via my link, I appreciate it.

Yaro Starak
Stomping

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