Archive for May, 2011

 

Ask Yourself This Important Question: Is Your Business Growing Or Dying?

By Dee Kumar
May 31st, 2011

Be The Best Part 1

The recent post by Yaro seems to have stirred up some emotion between his fans. His discussion to change his business model has been based on trends and statistics, and perhaps a need to change to keep his business thriving.

You see, times change and what worked once in the past will not always work … Read the rest of this entry »

By Dee Kumar
May 31st, 2011

Is All Publicity Good Publicity?

By Kerry McDuling
May 30th, 2011

This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?

I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because everyone … Read the rest of this entry »

By Kerry McDuling
May 30th, 2011

Why I Am Cutting Costs And Changing Business Models

By Yaro Starak
May 27th, 2011

The last few months have been interesting. I’m currently going through a transition phase. While I experience this process I think about my business goals, what kind of money I want to make, how I want to make it and what roles I specifically want to do. This takes time.

It’s an exciting process, one that very much appeals to … Read the rest of this entry »

By Yaro Starak
May 27th, 2011

John Assaraf Explains How To Maximize Your Brain’s Creative Potential

By Neroli Makim
May 26th, 2011

Hi there fellow entrepreneur, this week I’m delighted to share with you some extremely interesting and useful information from an interview I had with John Assaraf.

Cool story to share! After last week’s article, I thought, “You know what? I should have asked John for an interview, he would be a really great person to interview on the Read the rest of this entry »

By Neroli Makim
May 26th, 2011

Don’t Treat Every Blog Reader The Same: How Segmentation Turns Readers Into Buyers

By Dee Kumar
May 24th, 2011

The Ultimate Guide To Customer Segmentation Part 3

By now you should understand the basics of how to segment your customers. The idea is to target each segment individually to ensure they respond better to your marketing efforts. If you have not read part one and two of this series already, please click here:

The Ultimate Guide To Customer Segmentation Read the rest of this entry »

By Dee Kumar
May 24th, 2011

How To Segment Your Subscribers When You Run A Blog Business

By Yaro Starak
May 20th, 2011

I was reading Dee’s recent article in his customer segmentation series where he talked about how to segment your blog readers.

One of his main premises was the difference between a person who leaves a comment, or many comments and those who don’t. I agree with Dee that these are possible options for segmenting your blog readership, but I want … Read the rest of this entry »

By Yaro Starak
May 20th, 2011

How To Identify What Makes YOU Newsworthy

By Kerry McDuling
May 19th, 2011

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of the Read the rest of this entry »

By Kerry McDuling
May 19th, 2011

How To Craft Your Unique Selling Proposition (USP)

By Dr. Mani
May 18th, 2011

In “The Social Network”, the movie based on Facebook’s meteoric rise to prominence, my favorite line is when the young college students sit around a Harvard dorm talking about how fast their idea took off.

FaceMash had just been coded, and the first few emails went out to friends. The hero’s dorm mates ask,

“How many people are you going Read the rest of this entry »

By Dr. Mani
May 18th, 2011

The Ultimate Guide To Customer Segmentation Part 2: How To Segment Your Blog Readers

By Dee Kumar
May 17th, 2011

This is the second part of my series on Customer Segmentation and Customer Relationship Management. If you have not read the first article in this series, begin here:

The Ultimate Guide To Customer Segmentation Part 1: What Are The Fundamentals And What Can You Expect To Gain?

A business only exists if it has customers (in the case of … Read the rest of this entry »

By Dee Kumar
May 17th, 2011

Use This Little-Known Insight To Harness Your Mind’s Million Dollar Potential, Fight Your Fears And Succeed In Business

By Neroli Makim
May 16th, 2011

I’ve written previously about our mind, and it’s role in creating things in our lives that are useful for our business, finances and lifestyle. I’ve recently lined up some interviews with businessmen, Rowan Burn and Kerwin Rae, who have a lot of knowledge and information to share on this subject, and over the course of the next few … Read the rest of this entry »

By Neroli Makim
May 16th, 2011

What Every Entrepreneur Needs To Know About Accountability And Leadership

By Ken Sundheim
May 12th, 2011

Growing up, I could be described as very sensitive and at times even shy and introverted. I always thought that leaders were very loud, extroverted, had great senses of humor and that they had to be very arrogant.

I have come to know there is no direct correlation between arrogance or likability and leadership. There will always be those … Read the rest of this entry »

By Ken Sundheim
May 12th, 2011

Trade Show Checklist: How To Successfully Sell Your Product At Trade Shows

By Christine Syquia
May 11th, 2011

With a physical product, there are several ways to meet customers and market your business. In this week’s article, I write about doing trade shows and meeting potential customers face-to-face in a convention type of setting.

I have noticed over the past couple of years that the trade show world seemed to be dwindling in foot traffic. In the face … Read the rest of this entry »

By Christine Syquia
May 11th, 2011

The Ultimate Guide To Customer Segmentation Part 1: What Are The Fundamentals And What Can You Expect To Gain?

By Dee Kumar
May 10th, 2011

Hi, I’m Dee Kumar and I’m a new contributor here on Entrepreneurs-Journey.com.

In my first mini series I’m going to teach you the fundamentals of customer segmentation and how to use it correctly to increase your profits within a very short time. This will help provide the answer to some of marketing’s most asked questions including the infamous ‘How Read the rest of this entry »

By Dee Kumar
May 10th, 2011

The Irresistible Attraction Of Online Entrepreneurship

By Neroli Makim
May 9th, 2011

Last week I wrote about my social media adventures and the results I’ve had even though I’m not a social media guru. I also mentioned how my computer/technical skills were questionable, and it got me thinking about how someone like me could ever end up writing on a blog like Entrepreneur’s Journey and setting up a big part of my … Read the rest of this entry »

By Neroli Makim
May 9th, 2011

What Is It That You’re ALWAYS Selling?

By Dr. Mani
May 6th, 2011

Commenting on my earlier post about “Time Management Secrets Every Entrepreneur Should Know,” Dennis said:

“Nice presell, Dr.Mani.”

I laughingly replied that there was “nothing for sale”.

But I lied!

Here’s why.

Let me ask you a question. What one thing is it that you are ALWAYS selling, no matter what you say or do? Regardless of which … Read the rest of this entry »

By Dr. Mani
May 6th, 2011

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