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This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees… Read the rest of this entry »
If you own or work for a company, which sells a product-physical or intellectual-success, it is generally measured by sales. It is the easiest way to measure success, but of course it can be much more complex that that. I wanted to write an article on what success meant to me with a physical product-based company, because measuring success … Read the rest of this entry »
Google is an amazing company. If you were to ask me my favorite company in terms of products, it would be Google. The interesting thing is that Google is a tech company, and most of its products are free. Some products offered by Google are so amazing and useful that other companies charge for products that deliver the … Read the rest of this entry »
Google’s mission as stated on the company information page is “to organize the world’s information and make it universally accessible and useful.”
Yet, most websites are nothing but a hodge-podge of disorganized content without any central theme.
Unfortunately, that’s exactly what makes it impossible for them to rank for any competitive (read: traffic-bringing, money-making) keywords.
Take, for … Read the rest of this entry »
This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is time to put your skills of salesmanship into … Read the rest of this entry »
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.
Over the past weekend, the finale of a popular reality television series went to air … Read the rest of this entry »
Hi there
This week’s article is going to be brief! It’s been created in relation to one of our reader’s comments on last week’s article about perception determining your paycheck. It also relates to a recent struggle I had when making a decision about pricing for a product I’m about to launch, and how I ended up making the … Read the rest of this entry »
Last article, I kicked off this series with part one of how to write a headline:
I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your copy.… Read the rest of this entry »
Hey there, today I’m going to talk about perception.
Perception really is a BIG deal, perception of self, perception of others, and how others perceive you.
Your perception of your self and how others perceive you directly affects how successful you are in any given area of life. An exercise I gave in last week’s article was designed to … Read the rest of this entry »
If you are following my blog postings or any of my content on YouTube or on my blog, you know that I have an addiction to analyze stuff that works. I do not have any scientific formula to this, or at least I am not consciously aware of any such formula. The things I analyze are mega successful companies, … Read the rest of this entry »
Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to.
Obviously, it goes without saying that your story needs to be relevant to the journalist, … Read the rest of this entry »
As promised from last week’s article, I’ll let you know the tips that went with the 30 Circles Test.
You can check out last week’s article here:
One of the things the creator of the test, Bob McKim, found was that a lot of people would draw something, like … Read the rest of this entry »
Everyone wants to be an expert. Nothing wrong with that.
The problem is that many want to become an expert overnight!
Now that may be possible in very narrowly defined niches, but even there the desirability of such ‘expertise’ is in question. We all know and respect experts as having had long, immersive and intense knowledge and experience with … Read the rest of this entry »
In the past few posts, I have spent time discussing how to make money using the Internet as a resource.
Most of the strategies that I have discussed for making money require that you have your own online website. That is because a good website or blog can serve as a central hub for all of your marketing … Read the rest of this entry »
Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.
The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am … Read the rest of this entry »
Hi there, this week’s article is going to be very brief. Instead of lots of words, I’m going to give you three creativity exercises, so you can do some brain training and test yourself on your creative thinking skills.
The first creativity exercise was mentioned in one of the TED talks last week. Tim … Read the rest of this entry »
Today, our triangle of the most important ingredients to ranking well on Google, as suggested by SEOMoz’s search engine ranking factors report and interpreted by yours truly, will be finally completed as we drill down into how social media influences our search engine rankings.
By the way, I’d love for you to let me know how well I did … Read the rest of this entry »
