Archive for August, 2011


4 Crucial Elements Every Sales Letter Needs

By Leevi Romanik
August 31st, 2011

Copywriting 101: Writing Your Sales Letter

This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees and … Read the rest of this entry »

By Leevi Romanik
Aug 31st, 2011

How To Turn Social Media Into Your Own News Channel

By Kerry McDuling
August 30th, 2011

What We Have Learned From 2011

There is no doubt that 2011 is the year when Mother Earth has been incredibly active, with the most notable results being earthquakes/tsunamis in New Zealand and Japan, cyclones and floods in Australia, and hurricanes on the East Coast of America.

I found it very interesting that for each and every … Read the rest of this entry »

By Kerry McDuling
Aug 30th, 2011

What Values Do You Use To Measure Business Success?

By Christine Syquia
August 29th, 2011

If you own or work for a company, which sells a product-physical or intellectual-success, it is generally measured by sales. It is the easiest way to measure success, but of course it can be much more complex that that. I wanted to write an article on what success meant to me with a physical product-based company, because measuring success is Read the rest of this entry »

By Christine Syquia
Aug 29th, 2011

7 Free Tools By Google To Increase Your Traffic And Conversion

By Aziz Ali
August 27th, 2011

Google is an amazing company. If you were to ask me my favorite company in terms of products, it would be Google. The interesting thing is that Google is a tech company, and most of its products are free. Some products offered by Google are so amazing and useful that other companies charge for products that deliver the same … Read the rest of this entry »

By Aziz Ali
Aug 27th, 2011

How To Find Out What Your Blog Ranks For In Google (And Bring In More Targeted Traffic)

By Ana Hoffman
August 25th, 2011

Google’s mission as stated on the company information page is “to organize the world’s information and make it universally accessible and useful.”

Yet, most websites are nothing but a hodge-podge of disorganized content without any central theme.

Unfortunately, that’s exactly what makes it impossible for them to rank for any competitive (read: traffic-bringing, money-making) keywords.

Take, for instance, … Read the rest of this entry »

By Ana Hoffman
Aug 25th, 2011

How To Become Famous In Your Industry Without Using Television

By Kerry McDuling
August 23rd, 2011

Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.

Exposure From A Televised Event

Over the past weekend, the finale of a popular reality television series went to air and … Read the rest of this entry »

By Kerry McDuling
Aug 23rd, 2011

Why I Am Selling My Book On Amazon For 3 Dollars

By Neroli Makim
August 22nd, 2011

Hi there

This week’s article is going to be brief! It’s been created in relation to one of our reader’s comments on last week’s article about perception determining your paycheck. It also relates to a recent struggle I had when making a decision about pricing for a product I’m about to launch, and how I ended up making the final … Read the rest of this entry »

By Neroli Makim
Aug 22nd, 2011

Copywriting 101: How To Nail A Killer Headline Part 2

By Leevi Romanik
August 17th, 2011

Last article, I kicked off this series with part one of how to write a headline:

I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your copy.

Don’t … Read the rest of this entry »

By Leevi Romanik
Aug 17th, 2011

If Perception Determines Your Paycheck, What Are You (Really) Worth?

By Neroli Makim
August 16th, 2011

Hey there, today I’m going to talk about perception.

Perception really is a BIG deal, perception of self, perception of others, and how others perceive you.

Your perception of your self and how others perceive you directly affects how successful you are in any given area of life. An exercise I gave in last week’s article was designed to shift … Read the rest of this entry »

By Neroli Makim
Aug 16th, 2011

Attributes Of Billionaires

By Aziz Ali
August 15th, 2011

If you are following my blog postings or any of my content on YouTube or on my blog, you know that I have an addiction to analyze stuff that works. I do not have any scientific formula to this, or at least I am not consciously aware of any such formula. The things I analyze are mega successful companies, individuals, … Read the rest of this entry »

By Aziz Ali
Aug 15th, 2011

Which News Media Should You Use To Gain Maximum Exposure?

By Kerry McDuling
August 12th, 2011

Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to.

Obviously, it goes without saying that your story needs to be relevant to the journalist, publication … Read the rest of this entry »

By Kerry McDuling
Aug 12th, 2011

You Already Have What You Need To Succeed… But What Is It?

By Neroli Makim
August 11th, 2011

As promised from last week’s article, I’ll let you know the tips that went with the 30 Circles Test.

You can check out last week’s article here:

One of the things the creator of the test, Bob McKim, found was that a lot of people would draw something, like a … Read the rest of this entry »

By Neroli Makim
Aug 11th, 2011

How To Become An Expert

By Dr. Mani
August 10th, 2011

Everyone wants to be an expert. Nothing wrong with that.

The problem is that many want to become an expert overnight!

Now that may be possible in very narrowly defined niches, but even there the desirability of such ‘expertise’ is in question. We all know and respect experts as having had long, immersive and intense knowledge and experience with a … Read the rest of this entry »

By Dr. Mani
Aug 10th, 2011

Copywriting 101: How To Nail A Killer Headline

By Leevi Romanik
August 8th, 2011

What’s So Important About Copywriting?

Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.

The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am in … Read the rest of this entry »

By Leevi Romanik
Aug 8th, 2011

9 Web Resources To Help You Accomplish Your Goals Faster

By Aziz Ali
August 5th, 2011

In this post I will share with you some of my favorite resources on the web that I keep in my bookmark. They range from inspiration to graphics, content to money.

As an online entrepreneur, I am constantly working on web projects. I am not just delegating but working in the trenches, honing the design, optimizing conversion, testing usability and … Read the rest of this entry »

By Aziz Ali
Aug 5th, 2011

3 Exercises To Improve Your Creative Thinking Skills

By Neroli Makim
August 4th, 2011

Hi there, this week’s article is going to be very brief. Instead of lots of words, I’m going to give you three creativity exercises, so you can do some brain training and test yourself on your creative thinking skills.

Creativity Exercise 1

The first creativity exercise was mentioned in one of the TED talks last week. Tim BrownRead the rest of this entry »

By Neroli Makim
Aug 4th, 2011

The Research Is In: How Important Are Facebook And Twitter For Your Google Rankings?

By Ana Hoffman
August 3rd, 2011

Today, our triangle of the most important ingredients to ranking well on Google, as suggested by SEOMoz’s search engine ranking factors report and interpreted by yours truly, will be finally completed as we drill down into how social media influences our search engine rankings.

By the way, I’d love for you to let me know how well I did with … Read the rest of this entry »

By Ana Hoffman
Aug 3rd, 2011

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