Blog Tips Newsletter by Yaro Starak
Injecting your personality into your blog is a good idea, but is it safe to talk about yourself when things go wrong?
I hear many business blogging teachers explain the importance of staying on topic with blog content if you want to establish the right type of audience.
I agree, this is a smart thing to do, however some bloggers worry when it comes to talking about their personal or business lives, whether they risk becoming too off-topic, too wishy-washy and unprofessional, especially if they are blogging for business purposes.
How To Define Your Niche Topic
The most important thing is to pick a niche that is 100% in-line with your blogging goals. If your blog is designed to generate new leads for your small business you better produce content that is relevant to your target audience – your prospective customers.
If you aren’t exactly sure who your target niche is yet, don’t worry, start writing about what interests you and your audience will define itself. If it’s not the audience you want, slowly take your blog in new directions and see where you end up.
You are the captain of your ship and it’s never too late to change course. You may lose some readers along the way if you keep changing focus, but eventually you will settle on a mix that brings in the right type of people to meet your traffic goals. It can be quite surprising to learn what people find interesting.
If you already know the audience you want you must be certain your content is interesting and relevant to them. See which articles get a better response and follow the methods that work best.
Always remember to ask yourself “how does this benefit my audience?” and work towards helping others, don’t just toot your own horn.
If you aren’t blogging purely for pleasure than you have to consider what others want first and beware of getting stuck too much in your own ego.
Keep Things Personal
One of the true strengths of blogging is the power of personality.
Many bloggers blog in a traditional sense, diarizing their lives each week with personal anecdotes, stories and opinion. This is fine for hobby and personal blogs but if you are talking business blogging you don’t want to turn people away by complaining about how big your bum is after all the food you ate at Christmas, including a bunch of pictures to prove it!
To get the right kind of traffic to a business blog you want to project your humanity but also stay tightly on-topic.
One of the best ways to do this is to blog about your business mistakes. By explaining how you went wrong, what you learned as a result and how you dealt with the situation, you provide fantastic blog content.
Your readers connect with you (rapport building) because they make mistakes too, all humans do. You provide a practical lesson that your readers will learn so as not to make the same mistake you made. You also demonstrate your professionalism by explaining how maturely you dealt with the situation. Of course this assumes everything did work out reasonably well in the end, but I’m sure you get my point.
The key to good business blog traffic is personality and focus, without too much of either ingredient.
You don’t want to express your deepest darkest fears, fantasies and passions (unless that is the purpose of your blog – voyeur blogging perhaps), but you do want to inject your emotions, personality and unbiased opinion into your articles. Emotive and personal opinions should be used to enhance your content, not dilute it with rambling off-topic diatribe.
Here’s to your blogging success,
- How To Choose The Right Blog Topic
- How To Get More Blog Comments
- How To Build A Popular Blog
- Don’t Make This Mistake With Your Blog
- The Secret Of My Blog’s Success – The Pillar Article
- Is Blogging About Your Mistakes A Good Idea?
- Do You Have To Blog Full Time To Succeed?
- How One Technique Increased My Traffic By 25%
- What Is A Trackback And How Can It Increase Your Blog Traffic?
- How To Interlink Your Blog Articles To Increase Traffic
- How To Laser Target Your Blog Traffic
- How To Attract More RSS Subscribers
- Start Relationships For Win-Win Blogging
- Are You Trying To Run Before You Can Walk?
- Make Money From Your Blog Selling Text Links
- WordPress Bloggers – Install This Plugin To Boost Your Traffic
- The Power Of Credibility
- How To Deal With Negative Comments On Your Blog
- How To Leverage Online Forums For Blog Traffic
- What Is The Most Powerful Blog Traffic Technique?
- How Important Is SEO For Your Blog?
- The Death Of Link Exchanges
- Where To Find Photos To Use In Your Blog
- What Do You Want To Achieve From Blogging?
- Do You Blog Strategically?
- Don’t Forget The Newbies
- Competing For Attention In An Attention Deficit Blogosphere
- How To Be An Exceptional Blogger
- How To Create A Community At Your Blog
- Does Your Blog Have A Hook?
- Why Being Perfect Can Hurt Your Blog
- How One Blogging Technique Attracted 6000 New Subscribers
- Track Your Long Tail Trends For Traffic
- Track Your Blog Traffic Using Alexa
- Does Your Blog Design Matter?
- Why You Must Be A Thought Leader
- Establish Preeminence With A Pillar Article Series
- Is It Time For A Kick In The Pants?
- Why Do RSS Readers Unsubscribe From Blogs?
- Have You Considered Selling Ads Directly From Your Blog?
- Sell Direct Advertising On Your Blog Using This System
- How To Attract Blog Sponsors
- How To Kick-Start The Launch Of A New Blog
- Try This Tip To Attract Offline Traffic To Your Blog
- Apply This HTML Code Tip For Better Blog Headings
- The Most Powerful Blog Traffic Technique
- Can You Make Your Blog Readers Feel Like This…
- The Secret To Successful Blogging
- Why Bloggers Don’t Make Money From Affiliate Programs
- How Does Getting Paid $500 An Hour Sound To You?
The following lessons are from my original “blog traffic king” email newsletter, my first ever email course with one lesson per week delivered for a year. There are some real gems in these articles too, so don’t skip them!