Blog Traffic Tips Weekly Newsletter

by Yaro Starak – The Blog Traffic King

———————

Here’s a common story. A brand new blogger has just launched their blog. They are excited. They catch the writing bug and start to post daily content. It’s all going well until one day they look at their blog and this feeling of frustration settles on them.

“Why won’t anyone read my blog?!?”

With that thought in mind our new blogger heads out into the world wide web looking for advice on how to build traffic.

Inevitably they discover this thing called SEO (search engine optimization) and start to read how Google comes to determine which sites rank highly and which don’t.

SEO FUNDAMENTALS

One of the first things most people learn about SEO and website traffic in general is that you need incoming links, and you have no doubt learnt this before (you should have – I have talked about it in my newsletters and blogs!).

For the past five to ten years or so the most common solution to the incoming link problem was to get out there and do link exchanges. Almost every two-bit SEO expert will begin an introductory SEO tutorial with advice instructing website owners to ask for link exchanges from other webmasters. I can even count myself as one of those people who has both followed this advice and told others to do the same.

In today’s Internet that advice is rather dated and next to useless. Let me explain why…

STAYING AHEAD OF THE GAME

The problem with link exchanges is they are not very natural. As soon as the knowledge came out about the power of incoming links everybody started asking for them in an overt manner by emailing every other website owner they could find. Many spammers still do the same now, sending out bulk emails asking for link exchanges.

Of course once everyone learns about a technique it generally becomes less effective, at least when we are talking about SEO and especially when there is little resistance to implementing the technique. I have no doubt that over the past few years Google and other search engines have been devaluing the power of link exchanges.

NATURAL LINKING

As bloggers you already understand how often blogs link to other blogs. I’ve told you to make use of trackbacks and pingbacks and to link to your own posts (interlink) whenever appropriate. Blogs make it easy to do and because the blogosphere encourages interaction through conversation. Most blogs can boast way more incoming links than a standard website. It’s one the main reasons why blogs rank so well in search engines and the whole blogging craze took off.

Blogs elicit the perfect example of natural linking. Bloggers don’t link to each other because they are deliberately trying to raise their rankings. Most of the time they do it because that is just what bloggers do – they link to things they like. They talk about what other bloggers are saying and send “link love” out on a near-daily basis. These links are usually one way links and Google just loves them.

SAY “NO” TO LINK EXCHANGES

While there is nothing exactly wrong with plain old link exchanges, and they certainly do help your traffic a teeny tiny bit, mostly they are a waste of time. You are better off spending your time sending out links within your pillar articles knowing that other bloggers will do the same in due time, returning the favor in a very natural linking way by linking to your articles as a reward for providing great content or to continue the conversation you may have started or contributed to.

BLOGROLLS

I expect you have a blogroll on your blog, which is usually the place where you do link exchanges. That’s what I have done in the past myself, but for about the past six months I’ve stopped bothering with it and I usually ignore blogroll exchange requests.

Here’s how you should use your blogroll –

Fill it with blogs that you GENUINELY like and read and recommend to others, not just with bloggers who asked for a link exchange and linked to your blog.

HOW TO LEVERAGE LINK EXCHANGE REQUESTS

This may surprise you, but most bloggers don’t subscribe to my newsletter because they don’t know it exists, so will continue to partake in the age-old pursuit of link exchanges in ignorance.

Chances are you receive link exchange requests from random bloggers or may even seek them yourself. If you seek them, please stop, and start working on more powerful and effective blog techniques like trackbacks, pingbacks, comments and pillar articles.

If you receive a link exchange request the first thing you need to do is instruct the sender to join my newsletter by sending them to BlogTrafficKing.com so they can learn better traffic building techniques. Thanks in advance :-) Once you have done that try suggesting to them what I taught you about in issue 13 of this newsletter – Win-Win Blogging – where you ask for a “content exchange” instead. Trading content creates significant value for both bloggers and creates a much more natural blog linking process.

Of course only do this if your blogs share a theme and it makes sense for you to work together (sometimes you just have to say “no” if you can’t see any possible way to form a mutually beneficial relationship).

ONE WAY LINKS STILL COUNT

Before finishing up I’d like to state that links are good. We all know that so don’t stop seeking them, just go about it in smart and natural ways.

In particular one-way incoming links are fantastic for your search rankings. Just don’t waste time emailing other bloggers out of the blue asking for a link exchange. Spend some time building a relationship with them and then implement the more powerful methods to build traffic and incoming links that I have talked about in previous newsletters, and of course in the Blog Traffic School course too.

There is only way reason where you may consider seeking a link exchange – when you want to get your blog listed in search engines AND you don’t own a single other website to link to it from. In this situation I would still recommend other ways to get your blog listed in the search engines – try this article for further ideas –

How To Get A New Site Listed In The Search Engines

Here’s to your blogging success,

Yaro Starak
Blog Traffic King

———————

More Newsletters

  1. How To Choose The Right Blog Topic
  2. How To Get More Blog Comments
  3. How To Build A Popular Blog
  4. Don’t Make This Mistake With Your Blog
  5. The Secret Of My Blog’s Success – The Pillar Article
  6. Is Blogging About Your Mistakes A Good Idea?
  7. Do You Have To Blog Full Time To Succeed?
  8. How One Technique Increased My Traffic By 25%
  9. What Is A Trackback And How Can It Increase Your Blog Traffic?
  10. How To Interlink Your Blog Articles To Increase Traffic
  11. The following lessons are from my original “blog traffic king” email newsletter, my first ever email course with one lesson per week delivered for a year. There are some real gems in these articles too, so don’t skip them!

  12. How To Laser Target Your Blog Traffic
  13. How To Attract More RSS Subscribers
  14. Start Relationships For Win-Win Blogging
  15. Are You Trying To Run Before You Can Walk?
  16. Make Money From Your Blog Selling Text Links
  17. WordPress Bloggers – Install This Plugin To Boost Your Traffic
  18. The Power Of Credibility
  19. How To Deal With Negative Comments On Your Blog
  20. How To Leverage Online Forums For Blog Traffic
  21. What Is The Most Powerful Blog Traffic Technique?
  22. How Important Is SEO For Your Blog?
  23. The Death Of Link Exchanges
  24. Where To Find Photos To Use In Your Blog
  25. What Do You Want To Achieve From Blogging?
  26. Do You Blog Strategically?
  27. Don’t Forget The Newbies
  28. Competing For Attention In An Attention Deficit Blogosphere
  29. How To Be An Exceptional Blogger
  30. How To Create A Community At Your Blog
  31. Does Your Blog Have A Hook?
  32. Why Being Perfect Can Hurt Your Blog
  33. How One Blogging Technique Attracted 6000 New Subscribers
  34. Track Your Long Tail Trends For Traffic
  35. Track Your Blog Traffic Using Alexa
  36. Does Your Blog Design Matter?
  37. Why You Must Be A Thought Leader
  38. Establish Preeminence With A Pillar Article Series
  39. Is It Time For A Kick In The Pants?
  40. Why Do RSS Readers Unsubscribe From Blogs?
  41. Have You Considered Selling Ads Directly From Your Blog?
  42. Sell Direct Advertising On Your Blog Using This System
  43. How To Attract Blog Sponsors
  44. How To Kick-Start The Launch Of A New Blog
  45. Try This Tip To Attract Offline Traffic To Your Blog
  46. Apply This HTML Code Tip For Better Blog Headings
  47. The Most Powerful Blog Traffic Technique
  48. Can You Make Your Blog Readers Feel Like This…
  49. The Secret To Successful Blogging
  50. Why Bloggers Don’t Make Money From Affiliate Programs
  51. How Does Getting Paid $500 An Hour Sound To You?

Follow Yaro: Email | RSS | Facebook | Twitter | Google+ | LinkedIn | Instagram | YouTube

Don't show again | X

Follow Yaro On Facebook

And learn how to build a better blog.

Follow Yaro Starak Facebook