- How To Sell A Website - How Much Is Your Website Worth?
- What Is The 80/20 Rule And Why It Will Change Your Life
- How To Buy A Website And Flip It For Profit
Who Makes More Money – Authors, Bloggers or Internet Marketers?
I suspect after reading the headline of this article one of the first things that crossed your mind is how can I possibly distinguish the difference between an author, blogger and Internet marketer?
Nowadays most published authors have blogs, and bloggers use Internet marketing techniques and write books too. Internet marketers also publish books and use blogs, so how can we determine the difference?
In this case rather than look at the person, who can easily encompass all three of the personas we are talking about, let’s look instead at the different mediums themselves and how effective they are as money making techniques.
In other words, can you make more money publishing a book, or writing a blog or selling things online as an Internet marketer?
Why Ask This Question?
I was thinking today while reading an article – a good article – on a blog how the ideas within the content where also present in two other mediums – inside a popular print book and a course I studied, which was a recording of a live event by an Internet marketer.
The blog article was given away for free. The print book probably costs about $10 now since it’s not new, while the live event cost $10,000 to attend and the recordings I studied were at least $2,000.
The blogger in this situation was basically summarizing and filtering some information he read in the book. The author is an expert on the subject who had no doubt spent years accumulating the knowledge and experience to produce the title. The Internet marketer who ran the event had read the book too, and included the most important points, again filtered for his audience, in the live event.
Three different people, all using the same information and getting paid vastly different amounts for it. This prompted me to wonder, which person would I rather be – the blogger, the author or the Internet marketer?
Let’s Focus On The Money
What Content Is Best – Audio, Video Or Text?
During our most recent live group coaching call with members of the programs I teach, I was asked what type of content is best.
The question in particular pertained to membership sites, and I was asked whether video, audio or written content was the best for keeping members in a program.
This is an interesting question. After three years of running three online courses, each with different types of content, not to mention blogging for five years using text, video and audio, I’m in a good position to at least have a perspective on the issue based on my experience.
So what exactly is best? Text, audio or written content, or is that even the right question to ask?
The Origin Of Web Content
The Secret Tactic Of The Worlds Best Marketers: Become Obsessed
I have a confession to make – I’m obsessed.
With what I hear you ask?
With cars.
I’ve officially become one of those men I never previously understood. Why devote so much of your brain space to knowing the ins and outs of every car ever made? Surely there are better ways to spend your time and more important things to study than those little boxes that go around on four wheels?
While I can’t place the blame for my new infatuation squarely on just one thing, there was definitely a catalyst for how this addiction began. His name is Alborz Fallah, or as I call him, Al.
Al and I have been friends for a long time and you may know him already as the founder of CarAdvice.com.au, the most popular independent car blog in Australia. If you haven’t heard of him and his blog, stop reading this article and go and listen to the hugely popular podcast interview I published with Al here –
Interview With Alborz Fallah – A Million Dollar Blogger
Al is a basically a car encyclopedia you can access directly through voice command. You ask him a question and he dispenses a vast amount of wisdom about cars.
I’m often baffled by how he can know the intricate details about so many different cars. He knows the features, advantages, faults, price, target demographics, history, latest news, and all kinds of nearly-useless information about cars. Of course what he knows isn’t useless, because the market for cars in Australia is huge (Australians buy one million new cars a year, with a population just over 22 million, that’s pretty significant), hence Al has been able to translate what he knows into a very lucrative online publishing business.
I Don’t Buy Much Stuff
How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online
Press play to begin streaming the audio or right click the text link and choose save as or save link.
Download the MP3 [ 49 Minutes - 22 MB ]
Pat Flynn has an inspiring story that you must listen to if you are like many people around the world who recently lost their job and want to transition to making an income online from your own business.
Pat lost his job as an architect and decided to start an Internet business. His blog was originally set up as a website to store his notes while studying a special type of architecture qualification called the LEED exam. The blog started receiving lots of traffic because of his LEED notes. Some of Pat’s readers emailed him and suggested he create a book on how to pass the exam, which he did simply by compiling his blog posts together in a sequence.
Pat published his ebook and made $8,000 in his first month. After just one year of running his online business he has made $203,219.04, as reported in his Annual Passive Income Report.
In this interview with Pat you will hear him break down his entire story, including how he set up his blog, how he created his ebook and sells it online. If you don’t think your life can change in just a few short months thanks to the Internet, this interview will change your mind. Enjoy!
Show Notes
- How Pat lost his job as an architecture during the economic downturn and started a blog
- What topic Pat wrote about on his blog that skyrocketed his traffic and led to making his first product
- How Pat was able to make $8,000 in his first month selling his ebook
- Pat explains how he managed his business from his iphone while in Hawaii, making $9,000 a week
- A step-by-step breakdown of how Pat started his blog, wrote his ebook by combining his blog posts, and then started selling it from his blog
- How Pat created a simple sales page and what shopping cart service he uses to sell his ebook
- Why Pat believes he is successful selling his first ebook online and others fail
- How Pat gets targeted traffic to his blog, mostly for free from Google
- Pat explains what elements of his sales page he tests using Google Optimizer
Resources
Mp3 Download
Click Here to Download the MP3 [ 49 Minutes - 22 MB ]
How To Avoid Hype When You Sell
There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.
The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.
But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell your desired outcome.
The challenge is figuring out what level of “sales talk” to use when trying to sell. You don’t want to be accused of over-hyping something, nor do you want to put in such a weak effort that no one buys.
The problem unfortunately cannot be solved 100% because what is hype to one person is not to another. We all have our own internal “bullshit meter” as it might be labeled, based on all kinds of things like our personality, experience with marketing, emotional state at the time of reference, etc etc.
You can’t account for everything, but you can work with what you should hopefully know quite well – you and your potential customers- and attempt to meet the needs of both.
Membership Site Mastermind Reopens Tuesday November 3rd For 24 Hours Only
Did you read that sub-heading? I hope you did.
It might seem a little out of place, but I put it there because one of the messages I want you to take away from reading this blog post is that I’m reopening Membership Site Mastermind for one last day for all the stragglers and latecomers who didn’t join during the opening last week.
I know there are stragglers because they keep emailing me asking if they can squeeze in, so I’m giving you one last chance to take the program with me during this final run for 2009.
This will definitely be the last time it’s open this year. No more one day openings, no exceptions, if you email and ask no matter how good your excuse, you won’t be allowed in. That wouldn’t be fair to the hundreds of people who took initiative and joined when the doors were open.
You can sign up here from 11 AM EST US time on Tuesday for 24 hours only -
So, back to my original thought train…
