Mar 30 2007

1ShoppingCart Woes

***Update***

This issue has since been resolved. You can read Will’s explanation here.

******

My friend Will Swayne called me up yesterday on Skype to have a rant about 1ShoppingCart/MarketersChoice.com.

He just launched a significant project, which was largely being fuelled by affiliates.

The problem was that affiliate referrals were not accurately tracked by the software and worse still, the team at 1Shoppingcart didn’t have an estimated time it would be fixed and didn’t act like it was a priority. Obviously that’s a disastrous situation for an Internet marketer who has a time sensitive campaign. You are going to have a lot of angry affiliates if you don’t accurately track the customers they send to you and credit them with sales. This one error will literally shut down a launch mid-stride, so Will has acted fast and is installing an alternative affiliate system.

Will wrote an explanation of the situation on his blog.

I for one am VERY surprised at the reaction of 1Shoppingcart based on Will’s story. As a person who in the past recommended their services I am blown away by how Will has been treated in this instance and I suspect he’s not the only customer who is leaving their service. I hope through blog posts like this one and Will’s that the team at 1ShoppingCart improve their game and post a public explanation for what has been going on.

This makes me wonder whether even my own affiliate referrals to 1shoppingcart are being tracked correctly and considering I do promote their service in various place on this blog I might have to make some changes very soon.

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