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I was listening to a podcast recently on copywriting where the host was interviewing Perry Marshall (I received the podcast because I’m a Renaissance Club Member). I know Perry for his work on Google AdWords but of course as an online marketer he has to be a fantastic copywriter as well. I’m a big fan of Perry’s copywriting style because he likes to tell stories. I love stories. I love reading them and telling them so that gives me a real advantage when it comes to online marketing. All I need to do is tell a story and I can sell stuff. Neato!

Like this story so far?

Anyway, back to it. So Perry was talking about his upcoming Google AdWords Seminar in Chicago in April and how he was faced with some stiff competition because a few other Internet marketing seminars are on in the same month, including one by Armand Morin, another big Internet marketing professional. Because of this the sign-ups for Perry’s seminar while being good, haven’t been great, so Perry felt the need to do something significant to boost attendance.

He came up with the idea to offer something completely unique that no other big marketing convention has offered before. Perry is big on immediate results education. He wants every participant at his seminar to enjoy some personal hands-on advice focused on his or her business so that person could leave the seminar with actionable strategy tailored specifically for them. As Perry’s sales page puts it -

You can read the full page with a description of the conference here -

Google AdWords Seminar, April 2006, Chicago

Sounds good doesn’t it. Good copywriting wouldn’t you agree?

The other thing I like about Perry’s copy is it isn’t over the top. While he does use long sales letters he doesn’t do the mindless bombarding of testimonial after testimonial after testimonial with audio and video and boxes and hand drawings and scribble all over the place. He uses words and stories, they take front stage, I never feel over stimulated like I do when reading some other sales pages. That being said I’m quite interested to learn which page is selling better and perhaps as much as I like Perry’s work he may in fact be making a mistake by not including multiples of all the bells and whistles but I hope that’s not the case. I hope Perry’s sales page is beating the other ones.

Anyway, as you can tell I’m a fan of Perry and if you can get to Chicago in April and you use Google AdWords, or plan to, or even if you just run a business that could benefit from online marketing I suggest you head to Perry Marshall’s Google AdWords Seminar, April 2006, Chicago and get your 2-hour personal mastermind session.

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Wow, I just got the email from Perry Marshall explaining that he is GIVING AWAY Apple MacBook Pro laptops, which have only just been released and are valued at $1999 each to each attendee at his April Google AdWords Conference.

His conference costs the price of the laptop to attend so you can’t complain about getting value for money, you could probably even sell the laptop straight after the even and almost recoup all your costs (or keep it, it looks like a fantastic computer).

Free Laptops - Google AdWords Seminar, April 2006, Chicago

Come to my $1999 Seminar for my April “Christmas Party” – and get this year’s most raved-about PC, a beautiful brand new $1999 Apple MacBook Pro, FREE.

The first question that came to my head is how can Perry afford to do this since unless he’s getting some sweet deal from Apple he would be loosing money on the first 200 attendees for sure. I read his page and this is how he justifies it…

Naturally you’re wondering if this is some kind of a trick, some kind of a gimmick, if there’s a “catch” or something. So before we go any further, let me explain exactly why I’m doing this.

Before I came up with this crazy idea (and yes, I admit, it is crazy) I was already on track to have a successful seminar. With more than a month to go I had 70 people signed up, speakers lined up, hotel lined up, and I was in the black. Everything was gonna be just fine.

But the more the merrier… right?

Last year I gave my top-performing coaching students Macintosh G5’s. And they went ga-ga over them. But a few weeks ago I went to the Apple store and saw the new MacBook Pro – it just hit the streets, and the demand is so crazy you can barely even get your hands on them right now.

I realized, that’s it! I’ve got to give these away. People will climb over walls and travel land and sea to come and get their hands on them!

Now if you figure I’m making no money selling seats to this seminar, you’re absolutely right. The reason I’m doing this anyway is very simple: At the seminar I’ll be offering slots in my next round of personal coaching programs and private mentoring groups and I know you’re going to get so much out of this seminar you’ll want to keep coming back for more.

It’s as simple as that.

Perry doesn’t make any profit on the actual seminar - it’s all about up-selling seats for his mentoring and personal coaching programs. No doubt the publicity from doing something like this is good too.

So there you go, if you were thinking about attending Perry Marshall’s Google AdWords Seminar in Chicago during April you really have no excuse now. You can check out what’s going on at the event by following this link -

Google AdWords Seminar, April 2006, Chicago

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