Entrepreneurs-Journey.com

Read previous articles in this series:

• How To Launch A Membership Site - Part 1: Build Your Preeminence
• How To Launch A Membership Site - Part 2: Communication Channels
• How To Launch A Membership Site - Part 3: Technology

The previous three parts of this series focused on the marketing and technology requirements to successfully launch a membership site. There is still one critical component you must have in place before you move on to the prelaunch and launch phase - the content you will provide members in return for their membership fee.

Surprisingly, while content is of course a mandatory requirement for any membership site, it’s often the area that marketers spend the least time on. That’s not to say that you shouldn’t pay attention to your content - your goal should be to always over-deliver when it comes to content - but often so much time is committed to marketing that content takes a back seat.

The How and the What

You have two important decisions to make when it comes to content for your membership site -

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“Make Money While You Sleep” - That’s the mantra that Andrew and Daryl Grant focused on when they started their ebook business on the Internet.

If you are a long time reader of Entrepreneurs-Journey.com you already know who Andrew and Daryl Grant are. The two part podcast interview I did with Daryl, where she breaks down each step of how she and Andrew generated $250,000 in their first year of selling e-books online, is still one of the most popular interviews I have ever released on this blog.

I frequently get positive feedback and suggestions that I should have charged for the information available in the podcast. You can have a listen for yourself here - Part 1 and Part 2.

A Fantastic Workshop

Back in March of this year I attended Andrew and Daryl’s first ever live workshop in Brisbane, which was an in-depth, 4 day training workshop with more than 200 budding e-book publishers. You can read the coverage I did, including what Andrew and Daryl taught us each day, in the three part article series I wrote starting with the first article here - Lessons From Daryl and Andrew - Day 1.

It was partially because of attending this workshop that I went on to launch Blog Mastermind in the next few months, which obviously was a huge turning point in my own business life.

On the third day of the workshop they talk about building membership sites and it was by following Andrew and Daryl’s model that I came up with the idea for Blog Mastermind.

The Workshop Is On Again This Time In Sydney

Andrew and Daryl are again running their four day event and this time it will be in Sydney on 27-30 July . It’s a fantastic workshop and I wholeheartedly recommend it to anyone interested in generating passive income from an ebook business or if you just want a clear and simple introduction to online marketing.

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I just finished the three day Internet Mastery Secrets event in Brisbane and it was great, but also tiring - three days is a lot of time to spend listening to how people make money and then the subsequent sales pitch to buy their package to learn how you can do the same.

This event is definitely targeted at the absolute beginners. I didn’t stay the whole time and missed the question and answer session at the end, but my friend West saw it and was amazed to hear some people in the audience ask uber-beginner questions like - What’s an e-Book?.

We all have to start at the beginning, but wow, if someone is asking that question at the end, then 80% of what they heard from the speakers over the weekend must have gone totally over their heads.

As per usual at events like this, the speakers do a presentation of about one and a half to two hours long and end with a sales pitch for their “package” or workshop that sells for anywhere from $1000 - $4000. As I’ve said before, there is a sugar rush at these events that a lot of people fall for. The potential to make money is very appealing, but unfortunately most will splash out a few thousand dollars on a package and not even make their investment cost back. But that’s another story I’ve already told.

Instant Credibility

The main reason for me to attend these events is to network and meet the speakers. I made plans with Mike Filsaime to have dinner with him and some of my friends on Saturday night at one of my favorite restaurants in Brisbane. Another speaker, Marc Dussault and his wife also came along, and it was a great night full of interesting conversation. I also chatted with Brett McFall, my friends Daryl and Andrew Grant, and briefly spoke to Stephen Pierce over the weekend. If you ever get a chance to attend an event like this I recommend you seek out the speakers and introduce yourself.

What was really powerful is something that happened during Mike’s presentation. This is the second time I’ve experienced this sort of credibility boost and each time it always amazes me what happens in the aftermath.

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