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Brad Fallon, the mastermind along with Andy Jenkins behind the uber-successful StomperNet (by the way - StomperNet is opening their doors again very soon), recently launched the beta version of his very cool Free IQ - The Marketplace for Ideas.

Free IQ is about about empowering individuals to distribute their knowledge online using media such as video, audio and text. The Free IQ site acts as the communication medium and allows any person to set up an account with a personal homepage and begin distributing their media.

What makes Free IQ different to say a YouTube or Google Videos, is that Free IQ has been created with Internet marketers in mind. What this means is you can set up your page, sell your products, collect opt-ins to your mailing list, offer affiliate commissions and effectively base an entire Internet business just on the service provided by Free IQ.

I’ve created my homepage which you can see here: http://www.freeiq.com/yaro

As an example, let’s say I complete a series of videos on blogging. I can then upload this product to Free IQ, set the price, sell and distribute the product all through the service. You can do the same with audio and text, like PDF books, and physical products that you ship to Free IQ who then distribute for you.

You can also provide free materials which, assuming Free IQ takes off and gains mainstream penetration similar to other online video services, has the potential to go viral and best of all, bring users back to Free IQ to buy your paid products. It’s like YouTube with a sales conversion process that you can profit from.

If you go to the FreeIQ homepage you will see that it looks a lot like Google. When you conduct a search, the free info appears in the main area, and down the right column you get the content for sale listings. So just like Google the free listings are paired with “paid” or in this case, “for profit” listings.

The hope is that lots of great free information will be plugged into FreeIQ giving it the critical mass of traffic and users. The potential to then monetize this audience through paid products is very appealing.

As online marketers are learning, in order to demonstrate credibility and expertise it’s very important to put your best stuff out there for free, then with trust in place, you can begin selling paid products. FreeIQ lets you do both these functions, build trust through provision of free value, and then sell your paid products.

Best of all, and especially from Brad’s view, if lots of people use FreeIQ to do this process, then the site itself will become super popular, which will also help each individual content author as well since everyone benefits from the increase in overall traffic.

Will Free IQ offer the power of collective wisdom and commerce all in one place? Possibly, as long as it doesn’t become a source of really junky Internet marketing products that you have to sift through in order to find the good stuff.

Brad Fallon knows Internet marketing and so far playing with the system you can tell his team know what Internet marketers want to see in a system like this. I expect Free IQ could be quite huge and if nothing else makes it very easy for anyone to get into information publishing.

Free IQ Affiliate Program

You won’t be surprised to know that a system like this has an affiliate program too, which is two-tiered. When you refer people to Free IQ, like I am doing with this post now, if those people then go on to sell things through the service, you make a commission from sales for the next 12 months.

Since the service is brand new there is a fairly significant opportunity to refer people now during the early days, so check Free IQ out and if you like it consider promoting it to your readers too.

You can read more at: www.FreeIQ.com

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Today (Thursday) the doors on StomperNet Membership are opening again to fill the last few available spots that Brad and Andy didn’t fill during the previous few weeks.

In case you missed the hoopla, StomperNet is the ultimate search engine optimization and website conversion course. You know me and you know I don’t like hype and this product launch has been one of the most hyped launches in history, but despite that I am willing to support it, and I’ll tell you why - it’s because of Brad Fallon.

Conversion + Traffic

Brad Fallon and Andy Jenkins are the only guys I know who specialize in SEO *and* conversion strategies and are putting together a comprehensive course on the subject. There just isn’t any other course out there that teaches this stuff to the advanced level that these guys cover (things like eye tracking tests to see where people look at when they come to a website - that’s cutting edge stuff that I thought only Google was doing).

The key to success in Internet business are two ingredients - targeted traffic and conversion of that traffic to make sales. Top organic search rankings result in free targeted traffic. Top conversion strategies result in more sales from that traffic. I hate to sound like a profit-monger, but if you are in business you are in the business of making profits, so it is hard not admire what Brad and Andy do.

The Free Videos

In case you missed the full launch you can catch up on everything and watch the great free videos that were released by going to the StomperBlog.

How To Join StomperNet

The sign-up page is here: Stomper Network

The last of the Slots will be available on Thursday, October 19th starting at NOON eastern time.

If you are early you will see the waiting list page that says StomperNet is closed. You can join the early notification email list to be certain you know when the re-launch is live or just come back to the page at around noon. I have no idea how many slots are left and how “limited” it is - it’s always hard to tell with Internet product launches of this magnitude - but I suggest if you are really keen that you are at the page at midday just in case.

Anyway, that’s enough from me - you know this is the last chance you will get at this course, yes the re-launch is going to be hyped again today by all the other Internet marketers and you will have plenty of options to buy from if you want to maximize your return on investment because they are all throwing in big bonuses to convince you to sign-up via their affiliate link (behind the scenes the top affiliates in this launch are competing for a prize of a BMW M-5 - that’s some BIG motivation! - and no, alas, I am not in the running).

Like I said when the program first launched, I recommend you shop around to find the best deal if you intend to join. If you join via my link well you better darn email me so I can thank you personally (that’s my bonus ).

Personally I would join if I wasn’t already spending $400 US a month on Rich Schefren’s course for 12 months and I had the time to absorb even more materials and attend more seminars. I think a 12 month course is a good pace and I suspect if your needs match up with Brad and Andy’s claims you will very likely end up satisfied by the end of the course (and no doubt earn back your investment quickly). If you don’t have the time or you are terrible at putting things into action I’d focus on those problem before spending more money on Internet marketing products.

StomperNet Membership Outline

If all this is new to you the StomperNet sales page should answer most of your questions and I’ve included the summary of membership contents list below as well.

1. Internet Business Brain Transplant (18-Part DVD Home Study Course)

• Video Screen Capture Step-by-Step Tutorials (Blue Discs — about 13 Hours)
• Boot Camp Videos (Red Discs — $5,000 Apprentice Boot Camp)
• SEO and eCommerce Library (Purple Discs — 11 Hours, Entire Sold-Out Seminar)
• SEO Leader’s Series (Yellow Discs — Private Lessons from the SEO Masters)
• (Be Aware that the Blue & Yellow DVD’s will require a DVD-Rom player on your PC)

2. The StomperNet Lifeline — Ongoing Training and Support

• Webinars — Just like the Going Natural Videos
• Downloadable Videos — Watch What You Need, Exactly When You Need It!
• Custom Videos — Andy and Brad create ongoing videos, based on the specific needs
• Q&A Teleseminars — Just pick up the phone and ask any question.
• Podcasts — Interviews with Internet Marketing Masters, recorded and archived

3. StomperNet SEO Automation Software — Private and Proprietary (Shh!)

• Part I: StomperNet Content Exchange Software (White Hat and Extremely Effective)
• Part II: [Classified: Sorry, this part cannot be disclosed except to actual Members.]

4. The StomperNetProfit Portal

• Member Discussion Forums — The Backbone of the Community
• StomperNet Live Chat — Get your questions answered immediately
• StomperWiki — Instant archive of all the critical information
• Your StomperNet Personal Headquarters — Software for managing your business
• Personal AnswerTrack System — Track your questions and the answers in one place.
• StomperNet Profit Building Archive — Every previous Group Meeting is already there!

5. FOUR (4) Live Training Sessions — StomperNet Converences & Seminars

• Two-Day Seminars that Keep You Current!
• One-of-a-kind Networking with Your Peers
• Plus, the StomperNet Annual Convention
• Each one is a $2,000 - $10,000 Value
• Specific in-depth training on All Forms of Internet Marketing
• No “Attendeess” & “Guru’s” — Just Friends and Colleagues

Yaro Starak
SEO Fan

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Today Brad Fallon and Andy Jenkin’s StomperNet (aff) was launched and as of writing it appears to be nearly sold out. This was by far the largest ongoing launch I have ever witnessed, both as a prospect and a JV partner. Also launched today, but not quite with as much a build-up as StomperNet, was Scott Boulch’s Click Flipping core group members club.

These two releases were just the latest in a long line of products launched this year and it seems that each and every month sees the release of at least one or two big product pushes in the Internet marketing world. Since the public release of Jeff Walker’s Product Launch Formula (aff) everyone has had access to the story board formula to successfully release a product online.

I operate in the Internet marketing industry because I am interested in it and have enjoyed some success as an Internet marketer. As expected the industry that is all about Internet marketing make use of the best Internet marketing techniques to market Internet marketing products, and conducting a big product launch has become a standard. Not every product launch is the same, although they all rely on the same tried-and-tested elements. The psychology behind marketing doesn’t change after all, and that’s exactly what a product launch is about - pushing all the right buttons and triggering the appropriate responses from consumers.

Are We Becoming Overexposed To The Product Launch Process?

I have difficulty answering this question. As a person working in Internet marketing I am exposed to a lot of product launches and I can honestly say that most launches appeal to me on some level. I don’t have time to fully absorb everything going into every launch, but at the basic level Internet marketing products appeal because I like Internet marketing. The potential, the opportunity and the education is tempting - and being a person who likes to take action I know that if I really care about it I will put in the work to get results from any product I buy. However that doesn’t mean I actually make a purchase during the launch.

I don’t buy products based on a product launch, I buy them based on how they can impact my business activities or life. I need to be able to action what I learn/buy and have the time available to get to the point where I can take that action. Provided those ingredients are there I will buy Internet marketing products, however most of the time I don’t buy during the launch process, I buy when I need it.

The hype of a product launch certainly gets me excited and I’ve come so close to signing up to all kinds of things over the years during the big push at launch, but each time I pull away before hitting that “buy” button. I have bought into some big products, including Butterfly Marketing (I bought it six months after the launch) and Rich Schefren’s 12 month strategic business coaching club (this I bought at launch because that was the only time you could buy it and be in the core group with Rich and because I was ready to be coached in this area).

The usual marketing triggers work on me - testimonials, credibility enforcing recommendations from people I respect, samples, detailed description of the product benefits - are the key elements that influence my decision making process. The problem with a product launch is that during this process other elements such as perceived (or real) scarcity, hype and over the top copy is used to elicit a “frenzied” buyer reaction to ensure maximum sales based more on emotion than common sense. I don’t like these elements because I don’t trust them. Yes sure, a good product launch should be genuine and back up the hype and claims, but I’ve yet to see one that does. It just makes me tired and distracts me from finding the real information about the product that I want to know. Of course from the marketer’s point of view it works so hey, if Yaro doesn’t buy it’s no big deal, many other people will and marketing is about maximizing sales.

I can say, and I know a lot of you concur with me, is that I am tired of Internet marketing product launches. I think there are too many, I think they are losing their appeal because there are so many and as a result each launch has to be bigger than the previous in order to have impact, creating even more clutter in the market - there is just so much free information out there that comes along with each product launch you could spend a lifetime just absorbing the free stuff. However I believe this only applies to product launches in the Internet marketing arena. I think conducting a product launch in almost every other industry is a huge opportunity because it’s rarely, if ever, done well.

Product Launching A Non-Internet Marketing Product

The product launch process is over-done in the Internet marketing industry for obvious reasons, but in other industries I don’t see nearly as many launches and as a result I suspect the consumers in other industries would react positively to them. Even launches not executed that well would bring in reasonable results since the saturation point is far off - these are “virgin markets” for the product launch process. I don’t diligently follow every industry, that would be impossible, so I could be wrong, perhaps there are many product launches going on online in other industries on a regular basis, but besides the dating product marketplace I’ve never personally seen one outside of Internet marketing.

A consumer is a consumer and marketing psychology works in all industries because everyone sells to the same thing - human beings. There is a golden opportunity for a good Internet marketer (or several) who have experience with product launch (just owning and then following the steps to execute Product Launch Formula should be enough) to either consult or run their own product launches on products outside of Internet marketing. I’m sure there are experienced Internet marketers doing just that now and get paid very well for their expertize.

Will Product Launches Always Work?

Always is a strong word and I doubt anything will always work without constant change and reinvention, however based on current results the product launch formula works, even in the saturated Internet marketing world, and will no doubt continue to. Whether that’s because we are all suckers for emotional marketing triggers, or people like me, who are over-exposed to product launches, are in the minority, is another question. I don’t know exactly why, but I do know as long as the launch process continues to work there won’t be a good reason not to do a product launch, even if a small group of people grumble about how many product launches there are, and how they won’t be “suckered” by the hype. Ultimately these people are probably just not the right target prospect for the product in the first place - that’s always been the easiest way to dismiss people who grumble about anything in Internet marketing. As long as those grumblers don’t become the majority, everything will be fine.

Yaro Starak
Conducting a product launch and grumbling about them too…

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The huge hoopla surrounding the Brad Fallon and Andy Jenkins product launch is coming to an end (or at least you can finally buy the product) on Tuesday USA time.

I’ve never received so many emails for one launch before and to be honest I couldn’t keep up. However there is one place where everything is being kept nice and tidy, the Stomper Blog (aff).

Check out the blog if you want the latest news and to review the history of this huge launch including all the free videos. If you are not already on the early notification email list you can sign-up at the blog as well.

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Continuing on from yesterday’s blog post about the free SEO videos released by Brad Fallon and Andy Jenkins (If you haven’t seen them yet check out the Stomper Blog which has direct links to all three videos - I have a feeling they are not going to be taken down next week like I originally stated since they appear to be well and truly part of the blog, but you never know) - just this week they also released a free PDF full of case studies from the clients they have worked with.

The PDF is a collection of stories about people attracting huge amounts of website traffic from natural search results and earning tons of money as a result. Note there is the usual amount of hype thrown in to this PDF but if you can stick to it you will learn something and no doubt be inspired. I’ll be honest with you, I didn’t watch/listen to every case in the PDF - not enough hours in my day for that - but you should have a scan through the PDF and see which cases grab your attention.

Download the Natural Case Studies Special Report. [ PDF - 2.45 MB ]

Note - at the end of the PDF is a link to the early notice email list you can join if you want to keep up to date with the latest news (and get the freebies!) for this huge product launch. That link contains my affiliate ID so if any of my hardcore SEO readers do purchase the course released next week I thank you for the referral commission. However I recommend you search around the web if you do intend on buying the course because a lot of high profile Internet marketers are no doubt going to throw in a bunch of bonuses if you buy through their referral link and give them the commission.

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