What Motivates A Purchase?
Over the last week I attended three very different live events, although they all focused on the same thing – making money.
The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.
I’ve heard of Roger before, but I had some misconceptions. I thought he was one of the older crowd of “legacy” business folk still doing the speaking circuit. I was surprised when he turned out to be a younger fellow, with a unique accent (he is a strange combination of Hong Kong plus Scotland).
On Friday I attended the Andrew and Daryl Grant Sydney workshop and did my usual two presentations, one on website flipping and the other on blogging. The Grants put on a four day show that is unlike any other event I’ve been to, and is definitely more suited to my style (I’ll explain why in a moment).
On Saturday I popped into a Christopher Howard managed event, that brought together some well known Internet marketers, both locals and overseas speakers, including John Carlton, Brad Fallon, James Schramko and Ari Galper. This event is your typical pitch fest, with two hour sessions for each speaker ending with a sale for a $2,000+ product.
The Psychology Behind The Sale
I’ve been to many business events, some that were free, some I paid money for as part of coaching programs. It’s very interesting to observe the different psychology behind each event, especially when it comes to how they go about making sales.
All three events I attended during the last week were technically free to attend. Although there are pricing structures, in most cases you can score yourself a free ticket in some way. The organizers of these events do not profit from the seminar entry fees, rather it comes from money made when a person orders a product sold at the event.
I noticed three key elements were used as selling tools at each event, however they were applied in different ways. Here is how I observed each of the selling psychologies at the events…
Recommended Links & I’m off to Celebrate My Birthday
Thursday was my 28th birthday (thanks for all the well-wishes everyone!) and this weekend I’m having a BBQ with friends to celebrate. In the meantime I have some recommended links I’ve been saving up. There’s some real gem resources in this list that I expect you will enjoy…
Recommended Links
- Alan at The Marketer’s Podcast has started up his podcast interviews again and has come back with a bank, interviewing Perry Marshall and Ari Galper in recent weeks.
- John Reese (income.com) interviewed Jeremy Shoemaker (Shoemoney) and you can get the MP3 directly from this post – Reese VS. Shoemoney (Round 1). It’s a great audio covering all kinds of topics related to make money online, blogging and affiliate marketing. The two guys carry on a conversation that we get to listen in on and given the calibre of success these two have had, you get what you would expect – some amazing insights into how they do what they do.
- My friend Will Swayne is looking for a full time web developer. If you can work in Brisbane you might be interested in this job.
- Bestseller Interviews (Jon Morrow) targets marketing genius Seth Godin with ten questions.
- Paula Mooney has updated her list of blogger salaries to include general webmasters, domainers, affiliate marketers and content scrapers – essentially a list of some of the highest earning web based entrepreneurs today.
- I was featured in a podcast interview about how blogging can help you sell books courtesy of Kim from AudioWorkshop.MarketAbility.com.
- Bobby Walker from the Niche Blog Affiliate Profits, one of my sponsors, has just released his product of the same name as his blog that you can check out here – www.nicheblogaffiliateprofits.com/. I haven’t read my copy of his product yet so I can’t tell you whether it is good or not (it’s only $9.95), but if you look at the page you get a special bonus – me!
That’s it for now everyone. Stay tuned as I’m starting my next pillar article series soon – all about how to launch a membership site.
