Entrepreneurs-Journey.com

Read previous articles in this series:

• Part 1: Build Your Preeminence
• Part 2: Communication Channels
• Part 3: Technology
• Part 4: Content and Pricing
• Part 5: Triggers
• Part 6: Prelaunch and Launch

Your membership site is chugging along with the first group of students, so your attention moves from a focus on marketing during the launch phases, to serving the existing members. While you won’t cease marketing altogether, it’s not likely that you will ever push and work as hard as you did during the prelaunch and launch phases.

Attrition

There is one key metric that you have to watch carefully after launch - your attrition rate. Attrition refers to the number of people who drop out of your program, and obviously the higher your attrition, the greater the impact on your cashflow and profitability.

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