Cement Your Expertise: Create Your Own Language Identifier
I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.
If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.
I’ll explain exactly what this is and how to create one in a moment, but first I want to clarify some key traits of your modern day expert, or maven, a term brought back into popularity thanks to the proliferation of Malcolm Gladwell’s The Tipping Point book.
There Is No True Expert
I have to begin by clarifying that there really is no such thing as a true expert.
Every person on this planet is in a constant state of change and will spend their entire life learning new things. It’s impossible to ever repeat the exact same experience, hence everything is new in the moment that you experience it. In a sense we are all students, not experts, and always will be.
Certainly some people know more than others, but even a person who knows more than anyone else on the planet about a certain subject, only knows a teeny-tiny percentage of the total knowledge they could accumulate.
You could say it’s impossible to ever become a true expert unless you can accumulate infinite knowledge. Infinite knowledge is not something generally experienced in the physically realm, so as we tend to do in our world of relativity, we use a method of comparison and say someone is an expert, in relation to someone else.
Expertise Is A Perception
The key to establishing expertise is to create the perception in a large enough group of people that you know what they don’t, and in particular your knowledge resulted in you experiencing or having something that they recognize as relevant or important to them.
The point here is that truth really doesn’t matter. Of course you don’t want to falsely project you know something you don’t, and then find yourself in a situation where you have to demonstrate your knowledge. This could lead to you being labeled a fraud, and it’s a lot harder to rid yourself of a bad reputation than it is to establish a good one.
The “truth” that matters is how other people perceive you. Every person who comes into contact with you will look at you through their own set of glasses. You have the power to influence those glasses using the power of persuasion.
What Is A Language Identifier?
Do You Want One On One Blog Coaching?
I’m often emailed asking whether I do private, one on one blog coaching. As much as I like coaching I know how much time it takes so I always say no, sorry not at this time, I have my hands full with group coaching in Blog Mastermind.
And no, I haven’t changed my mind.
For those of you who want the personal attention that comes from a private coach, experienced blogger Chris Garrett recently opened up his Authority Blogger training program, which includes personal time with Chris.
Personally I think Chris is crazy offering his personal time as he will only be able to take on a few clients, but that’s the kind of work Chris enjoys, so hey, why not take advantage of him!
Seriously though, there are not many other bloggers I would recommend for coaching, but Chris is definitely one of them. He’s been in the game for years, his blog has thousands of readers and he’s focused his previous coaching on supporting individuals in a very personal capacity, so he knows how to teach and support people and help them to build great blogs.
Chris focuses on the Authority Blogging angle – in other words, how to build a blog that gets you attention, respect and trust from all the right people in your niche. He also has a system designed to take new bloggers from 0 to 1,000 readers, which is a compelling offer.
You can find out more details here –
You might be wondering if I run a blog coaching program why I would promote another coaching program? There are several reasons.
In case you haven’t realized, blogging when done right is about collaboration and support, not competition. Chris has supported me in the past so I’m supporting him now.
I also see the need for private coaching and this is something I’m not willing to do now and Chris is, at this time anyway!
Chris has a completely different teaching style and methodology to my own and there’s always room for multiple experts in any industry, so my readers deserve to know the options out there if they decide to take blog coaching.
If you are interested in becoming an authority blogger, see what Chris has to offer here -
Make sure you take a look at the offer he has now during his opening special because if you want private time with Chris, including direct email access to him and private consulting calls, you can save $300 if you order now.
His course has a one time fee too – which is a pretty good deal considering he’s willing to work with you so closely on an ongoing basis.
