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I was writing an article the other day and I needed a reference to what is good blog content. I realized despite being (I think) the blogger to coin the phrase “Pillar Article” I’ve never actually published a definition of it to my blog. Time for that to change.

The below is my definition and examples of the Pillar Format, taken directly from the Blog Profits Blueprint. This is based on my original thinking of what goes into making good blog content.

The concept was first used in this guest post on Problogger back in February 2006, where I suggested the following tip for finding more blog readers -

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

The Pillar title was later joined by similar phrases to essentially describe the same thing - good blog content - such as “Flagship Content” by Chris Garret and “Cornerstone Content” by Brian Clark, two articles definitely worth reading if you want to know what makes a good blog a good blog.

Now here’s my definition and format examples of how to write good blog content.

What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

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Here’s an interesting situation.

You’re ambitious. You desire to grow a fantastic blog, in fact possibly the best blog on your topic in the entire blogosphere.

You realize that in order to be the best you need to have the most traffic, a huge RSS readership and serious exposure.

With big traffic comes the potential for big earnings. With thousands of daily readers you can earn thousands of dollars per month. You know a six figure blogging income is not only realistic, you expect to be in the top 1% of blog earners.

In order to realize your ambition you need content - the best content on your blogging topic - and lots of it.

To meet these goals you have to commit yourself to some serious work. Your blog won’t write itself. You are quite capable of producing fantastic content - content good enough to make you one of the best in your field, but there is a problem. You are lazy.

Okay, that’s not entirely fair. You are not lazy, it’s just that you are not prepared to commit to anything that asks you for many hours of work each and every day of your life. What you crave is flexibility and independence.

You want an income source that is reliable regardless of how much work you feel like doing today or tomorrow. You like the idea of taking a few days off or even a few months off now and then. Blogging is still something you want to take seriously, you might even do it every day for a while when your motivation is strong, you just don’t want a never-ending obligation.

You are aware enough to realize that motivation and interest change, hence you must plan for a future where you are not feeling motivated about blogging or when life circumstances take you away from your blog.

You want the rewards of being one of the best, if not THE best in your niche, but are you committed enough to do the work necessary to get there?

How Top Bloggers Do It

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It’s been a while coming and now is your chance to get a copy of my free report, the Blog Profits Blueprint.

The Blueprint is a report I put together to teach the core concepts and ideas that go into building a successful and profitable blog. It’s the culmination of what I have been through over the past two and a half years of blogging and reaching the point where I make a full time income from blogging part time.

In the report you will find:

• My explanation of how blogs make money and how you can leverage my successful formula in your blogging
• Techniques for writing blog content, including the most detailed discussion of my famous methodology - Pillar Content - that I have ever published
• My philosophy on building traffic using communication channels and how any blogger can tap into large traffic sources
• And my top monetization strategies, including how I build a STABLE income from blogging

Here’s what the Blog Profits Blueprint does NOT contain:

• It’s not simply rehashed articles I strung together from my blog or other websites - it’s 100% fresh and original content
• There are NO AFFILIATE LINKS in the report
• It doesn’t contain absolutely everything I know about making money from blogs - but it does cover the CORE concepts

To get your copy, click here -

http://www.blogmastermind.com/blueprint/

Your Feedback Please

I put a lot into this report and one of the best rewards for me is when I read your feedback comments about it.

If you have anything to say, good , bad or indifferent, after reading the Blog Profits Blueprint, please add your comment to this post.

Yaro Starak

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