Entrepreneurs-Journey.com

Happy new year to all my readers!

Thank you for your support throughout 2006 and I look forward to chatting, meeting and working with more of you in 2007.

It’s the traditional time for resolutions and given my new found devotion to intention manifestation I think having concrete goals for the next year has never been more valuable. Remember you don’t necessarily have to know HOW you are going to get there, you just need to know WHERE you want to go and follow the opportunities which are congruent with your goals when they appear to you.

My New Year Resolutions

I have a few resolutions for the new year but I’ll focus on my business and blogging ones here.

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SmallBusinessBranding.com

I’m not sure if you realize this, but Small Business Branding is really going off! The new authors are pumping out some amazing content and we have near-daily updates. If you are into small business then you will definitely like what’s happening at SmallBusinessBranding.com so check it out.

The RSS feed is: http://feeds.feedburner.com/smallbusinessbranding

BlogTrafficSchool.com/blog/

I’ve been quietly posting a few good pillar articles over at the Blog Traffic School Pre-Launch blog and if you are into blog traffic you might find some tasty tidbits to help you grow your blog readership. By the way - the actual blog traffic course is ready to go and I’m just waiting to get all the technical requirements set up to deliver it.

The RSS feed is: http://feeds.feedburner.com/BlogTrafficSchoolPrelaunchBlog

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Here’s the last post I’m going to make regarding the launch of the Butterfly Marketing Manuscript. If you are reading this post the Butterfly Marketing Manuscript is now live and you can buy your copy for instant download from here -

TheButterflyMarketingManuscript.com/

If you haven’t made up your mind yet you can read my review of the book here - The Butterfly Marketing Manuscript Review.

You can also download the free sample Leaked Chapter [PDF]

As I stated in my first post about this product - The Butterfly Marketing Manuscript Prelaunch - I am taking part in this prelaunch process because I really received a lot of value from this book and think you will too if you are an online marketer, and of course as an affiliate this is one of my main sources of income from blogging, so I do appreciate it if you choose to buy from my link.

My Special Bonuses

I’ve never done this before, so I thought it was about time to implement one of the lessons I have learnt and offer you some extra bonuses directly from me if you do decide to buy The Butterfly Marketing Manuscript via me.

As a special offer, for the first 10 people who buy from my link - http://www.entrepreneurs-journey.com/yaro-recommends/butterfly-marketing-manual/ - and then email me a copy of your receipt I will add you to my BETA testers group for Blog Traffic School. That means you will be the first people to take the course and get in for 50% off the full price. You will also go on to my VIP email list.

Once you have purchased the manuscript send me an email with your name, email address and your receipt showing your purchase to yaroATblogtrafficking.com. The first 10 people to email me based on the time stamp in my inbox will receive the VIP bonus.

Good luck and enjoy the manuscript if you purchase it!

Yaro Starak

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I’m back everyone! Although I never really left… The last of the scheduled guest articles has gone live. No doubt there will be more guest articles in the future but my official “break month”, July, is just about over. I’d like to say it was a holiday but July turned out to be more busy than when I just focus on blogging and in fact I can’t wait to get back to where I was a few months ago when I was blogging and running BetterEdit. However I won’t of course be going back, you can’t go backwards in business, I’m moving forward with the goal of creating the time I once had for blogging again.

How you ask? - By building a business.

Yes Rich Schefren really got to me.

I read his Internet Business Manifesto and Missing Chapter. I had some direct email chats with the man himself. I even considered signing up for his $4,995 USD mentoring program but instead opted for his $397 USD per month over 12 months, slightly lower-end program. That’s a big chunk of change for me given my current cashflow, but I think Rich has the steps I need to build the business I want. Plus I really need an Internet business mentor, someone who has been there and done it before and helped many hundreds of other people do it too. In fact I’ve never been so presold for an information product before - it certainly seems to offer the scratch for my itch.

I Know What The E-Myth Is

It’s strange. I’m well aware of the E-Myth. I always thought I was doing things right by hiring/outsourcing skilled professionals to perform the services my business provides. It’s scalable, leveragable and all that. I was an entrepreneur and a business owner, not a technician.

It turns out that yes, I am doing some things right. While the core function of my bread-and-butter business, BetterEdit, has a great team of people who do a fantastic job and keep the business running, this was the only area I was handling well. Pretty much everything else I do to build my online empire is manual labor by me. I am a technician.

It took Rich Schefren to come and apply the e-myth concepts specifically to the Internet business format for me to see what I have been doing. It’s clear I’ve managed to build “self employment” and not a business. Self employment of course is not that bad, I enjoy the independence, and the money vs free time relationship is pretty darn good. I could keep at this probably for a little while longer and stay quite content, but already the signs of why self employment doesn’t work long term are starting to show.

My ability to scale my business is limited by me. I do most of the tasks, including web design, web hosting and all the technical Internet things, I answer every single email I get - I wear the customer service hat - I’m working on joint ventures, I’m doing the advertising and affiliate management, the billing, the bookkeeping, the backups, not to mention everything else that goes on just to keep everything running, like regular writing to my blogs, paying editors, promoting BetterEdit, and of course, keeping my own life in order - groceries, exercise, bills, rent, house cleaning, etc etc etc…Quite frankly I’m been trying to pile more tasks on to an already very tired and well encumbered mule…and things are starting to collapse!

I Haven’t Been Completely Blind

All that being said I was well aware that my current system, or lack there of, was not long term. I was always going to sell BetterEdit or bring in some support staff to remove myself from the day to day maintenance, I just didn’t know which would happen first. I haven’t had the cashflow up until the last six months to justify bringing in help, but the stars have aligned so this month I’ve started training someone to take over the customer service and job management role at BetterEdit. This will in effect remove me from being completely trapped to email monitoring 24/7 and is a welcome relief. If all goes according to plan, when I leave for Canada on September 2nd I won’t be running BetterEdit’s day to day operations.

That’s the first step, and a big one, since I have never had to remove myself from such a high responsibility role before - it’s going to take some adjustment. This part of my operation is ripe for systemization so I hope, with Rich’s help, I will be able to transform BetterEdit over the next 12 months into a well oiled, documented, processed mapped, and systematized machine.

While I can see and understand the principles, I’m not exactly sure of the process or the implementation to get the systems in place, so I’m eagerly anticipating Rich’s blueprints, examples and direction. I’m well aware it won’t happen quickly but once complete it will make my life a lot easier.

Blog Traffic School

There has been no greater indication of my lack of leverage and scale, than how long it has taken me to complete my course, Blog Traffic School. I could have had this course out the door for you all to be studying and benefiting from three months ago, but I’ve been bogged down in getting the technology systems set up to deliver and sell the course. I’ve been researching, learning and testing absolutely everything myself while also creating the course materials. What I should have been doing is focusing on ONLY the course materials, creating the best darn course I could, while I let the tech specialists implement the systems for me. I know what needs to be done, I’m just not the right person to be doing 90% of the tasks I am currently doing.

My intentions now are to start contracting out the tech jobs. I need to pass on the web developer hat to someone more skilled than myself. However the cashflow isn’t there to hire a full time person so I’m going to start by contracting with the idea of building a relationship with a special person. It may take some time to find the perfect partner, but that’s exactly what I am looking for - someone who will grow with me and become part of my business. The initial projects may be on a contract basis but the perks longer term for people that join my team will be significant, and way beyond purely financial - I have a lot experience, information resources and opportunities to offer the right people who are equally committed and motivated to building a real business. The growth and knowledge gain will be tremendous.

Of course the first place I will be looking for my tech partner will be on this blog, so stay tuned all you web developer types - I will have a golden opportunity opening for you shortly!

True Passive Income

By building a team around me and creating systems for the team to follow I can remove the dependence away from me personally on to a system foundation. My time will be focused on where I can create the most value. Skilled experts will do what they do best, get the most enjoyment from and will be well rewarded for it, both intrinsically - from a personal growth standpoint - and financially. I will be rewarded with a scalable operation that I can step away from in confidence knowing that I am not the vital cog the drives the wheel.

That is the real key to long term passive income. While selling e-books, building an AdSense empire, AIS/Virtual Real Estate, Butterfly Marketing, Affiliate Marketing, Blogging, e-Commerce, information products and all the other various opportunities that abound on the net are fantastic, they are what they are - opportunities. What counts is how you take the opportunity and turn it into a viable business. It’s taken a long time for me to actually act on this sentiment.

I am certainly guilty of opportunistic thinking and taking opportunistic actions. That’s fine, as long as you eventually take one opportunity, focus on it, leverage your own talents and build a system around it to create a business and don’t float from one opportunity to the next. You must not be a jack-of-all-trades in terms of business opportunities or within one operation, where you do everything yourself.

Small Business Branding

I’m excited to say that I have had a number of people apply to become blogging partners for Small Business Branding, and this is certainly one area that I feel is turning towards a “business” framework. I’m currently reviewing all the applicants writing and will be in touch shortly with who will form the team that takes the blog to the next level. I can see this blog potentially becoming a perfect example of where a system creates something greater than the some of the parts.

Long Way To Go

I’m excited to be finally taking steps towards creating a system that I know I need but I also realize there is a lot of work ahead. I simply don’t have the cashflow for this to happen quickly so I need to focus on that aspect of the business. I’m stopping in Hawaii, Vancouver, Toronto and Montreal during my trip and in each city I hope to set up poster promoters in major university campuses to advertise BetterEdit. I’m not 100% sure this will work or is sustainable, but so far it’s working for Brisbane and I’m positive for Melbourne as well, although I won’t really know until next year. Once again I expect Rich’s teachings on managing my metrics will help me take better care of my financial situation so I really know where things are at rather than all the trial and error I currently implement for making decisions.

I hope through my experience and my Internet business story-telling I do here on my blog that you also reflect on what you are doing. I’ll do my best to report back how I go with implementing all that I have discussed in this article to you over the coming months, but for the moment I’d like for you to ask yourself this question - Are you building a business?

Yaro Starak
Building A Business

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June was a unique month for me in terms of blogging and business. A roller-coaster ride would be an apt description. Traffic growth at all my sites has been fantastic and in the last few weeks I have enjoyed a few consecutive days of 3000+ uniques here at Entrepreneur’s Journey. While that’s less than many other blogs out there I know it’s a lot more than the greater majority, so I’m doing something right.

As I reported my business has managed to turnover a profit and despite the occasional murmurings in my head that I want to leave it, I’m still here, still steering the ship and heading into the 6th year of operations, and my third full time tax year. Overall I’m excited about where the business is going, so I suspect I’ll be here next tax year saying the same things, at least I hope I will be!

Controversy

As you know doubt are aware of and probably enjoyed watching (you love your day time blogosphere soapies don’t you!), thanks to some mis-communication on my part, what should have been a minor thing blew up into a blogosphere incident of tremendous proportions (at least in my mind it was), which continued long after what I did set it off. I’ve said my sorrys to those people I felt I owed apologies to and have moved forward after a sleepless night or two.

I’d like to reiterate that I am not involved with any spam sites and I do not recommend spamming practices. If you search the web you will find my name attached to very few domains, most of which I have talked about on this blog. If you ever see my content on scraper sites or automatic generated blogs it’s because my content is being ripped off FROM my blogs, not that I have set these sites up (I would be pretty stupid to rip off my own content) and I’m actually working to have some of the sites shut down since they are basically stealing from me. Some of my articles are circulated as part of being published on EzineArticles.com, which is how article marketing works and is with my permission. I actually have a very small presence online in general and I’m quite open with everything I do - this blog is testament to that.

I do recommend products that could be used for spam - anything about improving search engine rankings, tips for better pay per click advertising campaigns, improving Google AdSense (or any advertising media) results, building websites, online marketing or pretty much anything to do with making money online can be abused by spammers. That’s the nature of business - there are always bad fish and they have access to the same tools that everyone else does, so when I help the good people I am inadvertently helping the bad people too. In my opinion it’s the job of the organizations who provide the income streams, such as Google, to make it difficult or impossible for people to abuse their systems.

Which brings me to another point - there is something wrong with AdSense. I’m not saying the system is bad, it works fine, what seems to be the problem is the effect it has on people. Once they taste the income greed sets in, some think only of the money and will go to any lengths to increase their earnings. It’s only a minority of course, certainly most AdSense publishers are good people, but the fact that there is so much negative energy and so many very charged opinions on the topic of AdSense spam shows that there is something wrong, something that Google needs to address, because the negativity will come back to bite them.

As a Google AdWords advertiser I’m experiencing pretty poor results on the content network (the AdSense network) and I think I’m not the only one, as a few of my colleagues have reported the same for all kinds of different campaigns. AdWords for search is fantastic, it always has been which probably has a lot do with the fact when people use a search engine they need answers, hence AdWords ads are valuable and relevant. AdWords campaigns on websites - the content network made up of AdSense publishers - doesn’t come close to providing valuable results, which yet again may be a sign that something needs to change regarding how AdSense works. I don’t know, these are just some thoughts based on my recent experiences, I’m sure Google has the data and are working to make things better.

Meanderings

Besides the lessons learnt on communication, I’ve also had a think about some other things. When controversy involving you happens you need to stop and take heed of why it happened, what it means and how you need to adjust what you are doing. Here are some of things I have been thinking about -

Affiliate Promotions

It’s clear people are hyper sensitive to affiliate marketing especially when you are a blogger with a profile based on integrity and credibility. Whether I intended to or not, I have managed to build my blogging personality into one of these personalities. My blog and my personal brand carry some weight and consequently what I write on my blogs are under scrutiny to a higher degree. When I make mistakes the backlash can be significant depending on what I did and who disagrees with it, regardless of my intentions. This fact alone has already started to impact the way I write blog posts when it comes to talking about other people’s products and actions. I suspect the paranoia will reduce, but I’ve definitely changed.

I’ve heard the grumblings that people don’t like the trend of affiliate promotions here at E-J. I’ve felt the transition myself and I’ve realized it’s not healthy for my blog or me. When I originally began blogging I started by producing content without thinking about specific ways I could make money from it. I wanted to teach people everything I knew and give as much as I could for free. If I was to make money It would happen as a result of providing value and as a side effect, the focus was 100% on free value. In the recent months perhaps the scale has changed slightly and my focus shifted towards making money to the degree that it impacted the quality of my blogging. I was still well aware that value is vital for success, but perhaps the percentage dropped a little.

Of course I’m not going to stop promoting via affiliate marketing. I like doing reviews and I know people appreciate my recommendations and feedback when I use a product or service because it helps them to determine whether the product or service is right for them. I rely on other people’s reviews and opinion when I make my initial choices and I don’t mind if the person who provides this opinion gets an affiliate commission. I consider it thanks for the work they put in and I’m sure many of you consider it as thanking me when you buy something via my affiliate links. This style of relationship is fine, as long as profiting isn’t the main focus - that’s when the quality drops and the errors occur.

What I am going to do is tighten up somewhat what I choose to promote. I will only promote products I have produced myself, I have made use of, read or sampled or know and trust the source well. Putting it simply I’ll endeavour to be as transparent and relevant as possible whenever I review a product, even more so than I have been in the past.

Value Proposition

My intentions are to move the focus back to giving as much value as I can, which as the universe intends, usually results in greater rewards anyway - financial and otherwise. I’ve already noticed an increase in rewards just from the slight realignment of my intentions that I have made mentally in the last few days. I think this really validates that giving as much as you can for free is the best formula for receiving value in return.

Terms of Service

One thing I will definitely be doing in the coming weeks is to put together a terms of service. It’s something I’ve meant to do for a while since I really need a set of rules for how I govern my blogs to be clear and public, so when I do take action I have justification for it and don’t appear quite so random.

Topic Re-focus

Another thing I noticed is that I’m breaking my own rules somewhat regarding staying on topic. Entrepreneur’s Journey has been an evolving blog and while it has a general theme at the moment I think the topic range needs tighten up, as does Small Business Branding’s purpose.

I’ve let my motivation take me where it’s wanted to go regarding the content of my blogs, most of which has been well received by you, which is great, but I know I’ve probably turned a few people off when suddenly a personal development topic follows on from one about getting traffic to blogs, which came before one on how to use pay per click advertising. While all my topics fit well enough under the banner of an “entrepreneur’s journey“, I feel I’m at a place now where I know where my interests lie and where I can provide value. Some changes are necessary to better reflect this and clarify what my blogging is about.

I’m currently planning to start a blog specifically on personal development for twenty somethings (people in the 20ish age bracket - young adults like myself). It will be the repository for all my future writings like the opinion and self development articles you have seen here at Entrepreneur’s Journey. I will no longer publish any personal development pieces on E-J. I don’t know whether this new blog will take off or whether I have enough motivation and content in me to keep it going but I do know it needs to have it’s own place on the web. Even if I publish only one article a month it will be nice to have a place to write about subjects related to personal development with a clear focus, and I definitely enjoy the topic.

There will be a similar story regarding topics related to blogging. The Blog Traffic School Pre-Launch Blog, after the launch of the course, will become a regular blog on blog traffic and Entrepreneur’s Journey will no longer have topics related to blogging unless it’s specifically related to Internet business and not appropriate for the Blog Traffic School blog (for example using blogs as a marketing tool for an Internet business). I think it’s important to separate the topic of blogging into it’s own blog and it makes sense for me to align that with my course on blog traffic.

The focus of Entrepreneur’s Journey will return to what it was originally - 100% Internet business and entrepreneurship, and no doubt the topics will largely reflect what I am personally learning and doing regarding my online enterprises. I plan to produce more reviews since I’ve been reading and testing products lately as part of building Blog Traffic School and I’d like to pass on what I have learnt to you. The podcasts will also continue as they have been and I will probably start to release some Camtasia presentations as well since I have recently bought the software.

I’m still not sure exactly where I am going with Small Business Branding. It’s been a great addition to my blogging family and has paid dividends beyond the purchase price but I’m still not exactly sure what I’m trying to achieve with it. Time will tell where this blog takes me.

None of these changes are set in stone of course, but that’s my current thinking.

Too Many Blogs!

Looking at my ever expanding portfolio of blogs one thing is clear - I can’t sustain the level of writing I have done at Entrepreneur’s Journey for the past year on every blog I run, I am not Darren Rowse. Entrepreneur’s Journey, Small Business Branding, a new personal development blog, Blog Traffic School Blog and another blog related to blog traffic (this one is still a secret), makes for a huge writing workload. I’m aiming to reduce my writing workload, not increase it, so I need to carefully plan what I want to get out of blogging and where I can best give back. I really need to 80/20 my blogging.

To be honest I’m not entirely sure what to do since I don’t know where my motivation is going to take me. I have a lot of vested interest in Entrepreneur’s Journey given I have worked hard to build it into what it is and I enjoy writing here, so I don’t see this changing for a while yet. However every blogger has to realize that they can’t blog forever, at some point they will have to stop writing and even the most prolific of us, those like Darren Rowse and Dane Carlson, won’t be able to keep up the frenetic pace forever. Something has to change eventually.

Ideally I want my income to not be dependent on active blogging so I can be free to write about what I want to, when I want to. I’d like to write a book one day, something like the Alchemist - personal development in the guise of fiction, and I think a blog is a great way to start creating the chapters and build up a ground roots following. Right now I don’t rely on the income from blogging to live off, but it really helps, and with the launch of Blog Traffic School I certainly want to stay heavily involved with it. Blogging is definitely part of my future, especially as long as I intend for writing to be a part of it.

Blogging Is Not Passive Income

Blogging is not a passive form of income so any blogger thinking about using blogs as their main source of income need to plan for those times when you can’t blog or no longer want to. If your income is based on posting 10 new articles a week on your blog so you make money from the good old formula of traffic+advertising, you do not have a financially sustainable operation because of the dependency on your labor. I want a financially sustainable business which generates passive income and grants me the freedom to blog when and how I want to.

Can blogging provide this? Perhaps. I think it can certainly be part of the picture but I’m not sure exactly how yet given that blogs are such “active” creatures and if update frequency slows down or even stops altogether they tend to die off eventually.

I’m not sure what the future holds for me and blogging mostly because despite knowing what I enjoy I am still not sure exactly how to make it all work together to create a financially secure lifestyle with abundant freedoms. I’m pretty close now, I’m not struggling for money and I have a lot of freedoms, but it’s not there yet, there is more work to be done.

I suspect there will always be more work to be done…

The Immediate Future

Now it’s time to stop speculating on the future and think of today and tomorrow. I’ve had a bunch of generous people submit articles in response to my call for contributions to cover me while I take a holiday from content production on my blogs during this month. The articles will be released over the coming weeks, some on Entrepreneur’s Journey and some on Small Business Branding, and cover quite a range of topics which I suspect you will enjoy - there is something for everyone. You will get to meet some great bloggers too so be sure to check out their blogs if you like their article.

I’ll be spending most of my time in July finishing the Blog Traffic School course and then getting it into the online system I have just finished setting up. All the details about the course will be released on the Pre-Launch Blog, so stay tuned to that blog if you want more information on building your blog’s traffic.

I’ll see you online,

Yaro Starak
Evolving Entrepreneur

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