How To Write Great Blog Content - The Pillar Article

Written by Yaro

February 09, 2008 | 36 Comments | Print This Article

I was writing an article the other day and I needed a reference to what is good blog content. I realized despite being (I think) the blogger to coin the phrase “Pillar Article” I’ve never actually published a definition of it to my blog. Time for that to change.

The below is my definition and examples of the Pillar Format, taken directly from the Blog Profits Blueprint. This is based on my original thinking of what goes into making good blog content.

The concept was first used in this guest post on Problogger back in February 2006, where I suggested the following tip for finding more blog readers -

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

The Pillar title was later joined by similar phrases to essentially describe the same thing - good blog content - such as “Flagship Content” by Chris Garret and “Cornerstone Content” by Brian Clark, two articles definitely worth reading if you want to know what makes a good blog a good blog.

Now here’s my definition and format examples of how to write good blog content.

What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

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The Best of Yaro Articles

Written by Yaro

April 23, 2007 | 3 Comments | Print This Article

I just completed updating the Articles Page of this blog, adding the content I had written over the last few months.

If you haven’t seen it before, I maintain a “Best of” page linking to the meaty articles I have written under various topic headings. During this update I also created new headings to drill down some of the topics.

I’ve been writing this blog now for two and a half years and in that time I think I must have written a book or two worth of content. If you haven’t had a chance, please visit my articles page and have a read of my previous best work.

My Favorites

As I went through my articles I was reminded of articles I really enjoyed writing, which I believe offer some great insights. Here’s a short list of some of my favorites:

If you haven’t been an Entrepreneurs-Journey reader since the beginning, have a read of one or two of the articles above and see what came before.

Yaro Starak
Writer


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