How To Grow A Great Blog Without Writing It Yourself
As an entrepreneur and a blogger I’ve been afforded a unique outlook on the whole blogging as a business discussion. Bloggers look at blogging as something they do for fun, for creative expression, for meeting people, for making money directly from advertising and affiliate promotions or indirectly by promoting a business. Most bloggers are either not blogging for money or are self employed content publishers. While there is nothing wrong with that, and I’ve been living the self employment life myself for a long time, it’s not my end goal.
Because of my entrepreneur mindset I always look at things from a strategic business point of view, not an employee mindset. This attitude has led me to study business strategy and systems and implement what I learn both in my business and in my blogging. I doubt there are many other bloggers out there who think and act as I do in this regard, which is why I enjoy writing about blogging as a business model so much – it’s not territory many people cover since they just don’t think about it.
Today I have a topic for you that clearly is from the entrepreneur mindset and if your goal is to use blogs for business, possibly as your business (the blogging business model), as a lead generator for your business, or as a cashflow source for bootstrapping your business, you will definitely find the ideas below of interest.
How To Leverage The Talent Of Others To Help Grow Your Blog
Do You Want To Blog With Me? I Am Recruiting Two Blogging Partners
I’ve been mulling over what to do with Small Business Branding. After reading Rich Schefren’s Internet Business Manifesto and Missing Chapter it hit home (again!) the fact that I need focus, even more focus than I currently have. Because of this I have decided I need your help, my fellow bloggers!
I am looking for two partner bloggers to start blogging on SmallBusinessBranding.com on topics related to Small Business – preferably “marketing” and “branding”, and not “Internet business” or “entrepreneurship” as they are the topics for Entrepreneur’s Journey. I’m looking for two bloggers who currently run a small business or even better – currently coach small business owners or have extensive history managing small businesses – and that doesn’t have to be online business, in fact offline business would be a welcome change of focus. General branding and marketing topics would be most welcome and encouraged – as long as you have experience and education to draw from I’m sure your will be capable of producing valuable content.
Here is some additional selection criteria -
- You must be able to write quality articles with consistency – I’m asking for two full sized articles per week minimum.
- You must have examples of your past work, preferably in a blog format, but any writing examples will do.
- If you currently run a business related blog that is certainly a plus.
Job Details
If you are selected to blog with me you will be required to keep SmallBusinessBranding.com updated with regular content. Two articles per week required (500 – 2000 words each), preferably with a “smattering” of smaller news articles and links thrown in whenever inspiration strikes you.
The blog will be a group blog, with the two new bloggers hired plus me (Yaro) keeping the place going. Initially I will moderate your work.
What’s In It For You
I want this to be about fostering a relationship. I’d like to partner with you on this blogging project so you get the benefits of being considered my friend and blog partner. What that means for the future is difficult to predict, but I’d like to think it would be mutually beneficial in terms of education, exposure, joint ventures potential, networking and of course financially rewarding as well.
If our relationship goes well you will be given an equal share of any profits generated by SmallBusinessBranding.com and will help to decide the future direction of the blog. I will remain the owner of the blog however I am open to rewarding long term hard work with partial ownership.
Your public profile will be enhanced as will your personal brand, being exposed to the nearly 1000 daily readers who come to SmallBusinessBranding.com through the web and RSS readers. If our relationship proves successful SmallBusinessBranding.com will be re-branded to include your photographs, biographical and contact details.
You will be permitted to link to your own site(s) in signatures and within articles when relevant, sending traffic and valuable PageRank to your sites (SmallBusinessBranding.com has a PR6 and good authority in the small business niche).
In terms of content direction you will be free to write on topics of your choosing but of course within the realms of small business relevancy. I will act as content editor initially and will be available to help with guidance and ideas for topics. As mentioned previously, at least initially, I will moderate all contributions.
Applications
If you are interested and prepared to commit yourself to consistent writing of new and original content to help reinvent and reinvigorate SmallBusinessBranding.com into a fantastic small business, multi-authored blog, then please email your interest to me -
yaroATblogtrafficking.com
Please include links to your past writing and details about your experience and education in the small business industry.
I welcome any questions in comment replies.
Note: This does not mean I am no longer going to blog at Entrepreneur’s Journey. This blog is my home.
