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I wanted to use the word “honesty” in the title for this blog post, but I expect the word “Lying” will pull more attention. However don’t let that mislead you, this article is about using honesty in your marketing, not lying.

At the start of September you may recall StomperNet offered their Stomping The Search Engines 2 course for the cost of shipping if you were willing to try their new print newsletter. They made money off this offer because of the multiple upsells involved during the ordering process and the potential for rebills if customers decided to stay subscribed to the print newsletter.

I had no problem with this offer, in fact I thought it was a good deal and promptly blogged about it and sent a notice to my newsletter too.

Besides a brief hiccup that killed the opening day, StomperNet did well, and many of you, my readers, grabbed the offer.

A few days later Brad and Andy at StomperNet decided to up the ante a little and with the help of many of their top Internet marketing friends, put together a bonus package that was, well, a little over the top.

Guys like Ed Dale, Jeff Johnson, Jeff Walker, Rich Schefren, Mike Filsaime, Paul Colligan and Shawn Casey (and others) gave everything from teleseminar downloads, audio files, free months in coaching programs, reports and more on top of what was already offered by StomperNet, just for the cost of shipping. That offer has since passed, though you can still buy the course and trial the first month of the newsletter if you pay for sending it to you.

Why Do They Do This?

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Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…

Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will .

Rich may not have noticed my joking around (he was in a serious discussion at the time so he had an excuse) but in general he’s definitely one of the best guys I know of at predicting the future and seeing the big picture when it comes to business.

Right now he’s completing the final touches on his next report, the latest incarnation of the ideas he began with the Internet Business Manifesto, which as I explained to my newsletter subscribers, is the best free report I have read - it had the most impact on my business of anything I have studied online.

If you haven’t got the Manifesto yet, now is the perfect time to download it and read it in preparation for what is to come.

Download The Internet Business Manifesto

Did You Miss The Call?

A couple of days ago I was included on a call with Rich Schefren and a bunch of his previous clients, all of whom are tremendously successful Internet business owners.

If you missed the call you can listen to the streaming version here -

The Internet Business Manifesto Teleseminar

The call was a special series of expert-only interviews, where Rich interrogated each of us by asking the following four questions -

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Apologies if you got this notice from my newsletter yesterday around 2PM. It appears Andy and Brad had some technology issues so people haven’t been able to take advantage of this one until today. The links in this post go to an active page where you can order.

You can skip the background story and go straight to the good stuff here -

Stomping the Search Engines 2

A long time ago I was a newbie just like you might be now.

A newbie is a person new to the Internet and in my case I was learning everything I could about building websites and then generating traffic to them.

About four years ago I stumbled across a man called Brad Fallon, who at the time was selling a product called Stomping the Search Engines.

Brad taught people how to convince search engines, specifically Google, to send thousands of visitors to your site simply by optimizing your web pages so they rank well in search result pages.

Brad was the first to teach me how important the following elements are in order to “search engine optimize” (SEO) my website -

• Titles
• Keyword Density
• Site Structure
• Internal Links
• PageRank
• Page Reputation
• Anchor Text
• Link Popularity
• Link Relevance

I owe a lot to Brad because he introduced me to the world of SEO and since then I’ve come to depend on Google to deliver fresh visitors to my blog.

Thankfully blogging is a great way to organically drive traffic from search engines and even if you forget about SEO you can do reasonably well just by publishing regularly to a WordPress.org blog.

However, if you are in a competitive niche, or you just can’t seem to grab that first page ranking for a certain keyphrase you know is the killer-term that could skyrocket your traffic, it pays to study the work of guys like Brad.

Today Brad is a partner-founder with Andy Jenkins of the Stompernet company - a massive Internet marketing organization made up of many experts, which they call the “faculty” (just like a university).

Stomping The Search Engines 2 Released Today

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In case you didn’t get the email (or the many thousands of emails if you are on certain Internet marketer email lists), the doors to StomperNet are now open.

You can read the details about the program and sign-up here:

www.StomperNet.net

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If you are on the StomperNet mailing list (you can sign up by filling out the form on this page you have no doubt already received news and links to more great free videos for the re-launch of the program.

As an affiliate for StomperNet I received a neat little PDF that explains what has been going on behind the scenes at the company. If you don’t remember, Brad Fallon and Andy Jenkins released StomperNet about six months ago after conducting an extensive launch process that included releasing lots of great free videos about search engine and website optimization.

The program sold out and they grossed over ten million in sales, but even if you didn’t join the free stuff was very helpful, which you can check it out right now at the free public version of StomperNet.

StomperNet was by far the largest Internet marketing product launch ever completed, however what made that launch a little different was what happened after.

Normally you don’t hear much about what is going on behind the scenes and I often get the feeling many of the big product launches are meant to be one-hit-wonders - a huge lead-up process to sell a package, make millions and then walk away. The StomperNet team didn’t do that, instead they used the launch to form a business and based on what I learnt from the PDF, they have done a great job creating one of the largest companies focused on search engine marketing.

Here’s what StomperNet is today:

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