What Motivates A Purchase?
Over the last week I attended three very different live events, although they all focused on the same thing – making money.
The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.
I’ve heard of Roger before, but I had some misconceptions. I thought he was one of the older crowd of “legacy” business folk still doing the speaking circuit. I was surprised when he turned out to be a younger fellow, with a unique accent (he is a strange combination of Hong Kong plus Scotland).
On Friday I attended the Andrew and Daryl Grant Sydney workshop and did my usual two presentations, one on website flipping and the other on blogging. The Grants put on a four day show that is unlike any other event I’ve been to, and is definitely more suited to my style (I’ll explain why in a moment).
On Saturday I popped into a Christopher Howard managed event, that brought together some well known Internet marketers, both locals and overseas speakers, including John Carlton, Brad Fallon, James Schramko and Ari Galper. This event is your typical pitch fest, with two hour sessions for each speaker ending with a sale for a $2,000+ product.
The Psychology Behind The Sale
I’ve been to many business events, some that were free, some I paid money for as part of coaching programs. It’s very interesting to observe the different psychology behind each event, especially when it comes to how they go about making sales.
All three events I attended during the last week were technically free to attend. Although there are pricing structures, in most cases you can score yourself a free ticket in some way. The organizers of these events do not profit from the seminar entry fees, rather it comes from money made when a person orders a product sold at the event.
I noticed three key elements were used as selling tools at each event, however they were applied in different ways. Here is how I observed each of the selling psychologies at the events…
Can You Make Money Online Without Lying?
I wanted to use the word “honesty” in the title for this blog post, but I expect the word “Lying” will pull more attention. However don’t let that mislead you, this article is about using honesty in your marketing, not lying.
At the start of September you may recall StomperNet offered their Stomping The Search Engines 2 course for the cost of shipping if you were willing to try their new print newsletter. They made money off this offer because of the multiple upsells involved during the ordering process and the potential for rebills if customers decided to stay subscribed to the print newsletter.
I had no problem with this offer, in fact I thought it was a good deal and promptly blogged about it and sent a notice to my newsletter too.
Besides a brief hiccup that killed the opening day, StomperNet did well, and many of you, my readers, grabbed the offer.
A few days later Brad and Andy at StomperNet decided to up the ante a little and with the help of many of their top Internet marketing friends, put together a bonus package that was, well, a little over the top.
Guys like Ed Dale, Jeff Johnson, Jeff Walker, Rich Schefren, Mike Filsaime, Paul Colligan and Shawn Casey (and others) gave everything from teleseminar downloads, audio files, free months in coaching programs, reports and more on top of what was already offered by StomperNet, just for the cost of shipping. That offer has since passed, though you can still buy the course and trial the first month of the newsletter if you pay for sending it to you.
Why Do They Do This?
Rich Schefren Didn’t See This One Coming…
Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…
Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will 
.
Rich may not have noticed my joking around (he was in a serious discussion at the time so he had an excuse) but in general he’s definitely one of the best guys I know of at predicting the future and seeing the big picture when it comes to business.
Right now he’s completing the final touches on his next report, the latest incarnation of the ideas he began with the Internet Business Manifesto, which as I explained to my newsletter subscribers, is the best free report I have read – it had the most impact on my business of anything I have studied online.
If you haven’t got the Manifesto yet, now is the perfect time to download it and read it in preparation for what is to come.
Download The Internet Business Manifesto
Did You Miss The Call?
A couple of days ago I was included on a call with Rich Schefren and a bunch of his previous clients, all of whom are tremendously successful Internet business owners.
If you missed the call you can listen to the streaming version here -
The Internet Business Manifesto Teleseminar
The call was a special series of expert-only interviews, where Rich interrogated each of us by asking the following four questions -
Get Stomping The Search Engines 2 For Free (sort of…)
Apologies if you got this notice from my newsletter yesterday around 2PM. It appears Andy and Brad had some technology issues so people haven’t been able to take advantage of this one until today. The links in this post go to an active page where you can order.
You can skip the background story and go straight to the good stuff here –
A long time ago I was a newbie just like you might be now.
A newbie is a person new to the Internet and in my case I was learning everything I could about building websites and then generating traffic to them.
About four years ago I stumbled across a man called Brad Fallon, who at the time was selling a product called Stomping the Search Engines.
Brad taught people how to convince search engines, specifically Google, to send thousands of visitors to your site simply by optimizing your web pages so they rank well in search result pages.
Brad was the first to teach me how important the following elements are in order to “search engine optimize” (SEO) my website –
- Titles
- Keyword Density
- Site Structure
- Internal Links
- PageRank
- Page Reputation
- Anchor Text
- Link Popularity
- Link Relevance
I owe a lot to Brad because he introduced me to the world of SEO and since then I’ve come to depend on Google to deliver fresh visitors to my blog.
Thankfully blogging is a great way to organically drive traffic from search engines and even if you forget about SEO you can do reasonably well just by publishing regularly to a WordPress.org blog.
However, if you are in a competitive niche, or you just can’t seem to grab that first page ranking for a certain keyphrase you know is the killer-term that could skyrocket your traffic, it pays to study the work of guys like Brad.
Today Brad is a partner-founder with Andy Jenkins of the Stompernet company – a massive Internet marketing organization made up of many experts, which they call the “faculty” (just like a university).
Stomping The Search Engines 2 Released Today
StomperNet Now Open
In case you didn’t get the email (or the many thousands of emails if you are on certain Internet marketer email lists), the doors to StomperNet are now open.
You can read the details about the program and sign-up here:
