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Do you know what ubiquitous means?

Ubiquitous

“Being or seeming to be everywhere at the same time”

When you apply this term to business, to be ubiquitous means to dominate your niche.

If there is a conversation going on anywhere in the world about the thing that you do, your name comes up. When people ask where to find help with something your name comes up. People talk about you, reference you and discuss your actions. You dominate the conversation, occupy mindspace and are a thought leader.

Do you think that leads to more sales?…Ahh, yes it does.

Today with the Internet it’s much easier to become ubiquitous because of the free flow of information. Thanks in part to Google style algorithms and a conversational blogosphere, in general the cream should rise to the top, so provided what you do has substance and you know how to position yourself, you can become ubiquitous, to a degree at least.

Ubiquitous At What?

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