Lessons From The Rich Schefren Conference - Part 2

Education Through Observation

During the weekend as I attended the Rich Schefren conference I took notes. I’m not a huge note taker, I generally sit back and absorb and find that the knowledge rises from me in the future when required, however when you receive a lot at once I do like to take some notes for particular key points to really ram them home.

I also had one other motivation to take notes - I wanted to share with you guys and girls some of the biggest take-aways from Rich during the weekend, here on my blog. There are some great “hidden” tips in the advice below and I’ll have some more for you in part 3 of my recap of the conference coming up soon.

A Note About Criticism

I’m about to mention some criticisms that were circulating at the event as I talked to different people. As you will read in a moment I believe, while Rich won’t be super happy with how the weekend played out, he won’t be overly upset either. As he stated, this seminar was better than the first he did for his elite clients and no doubt the next will be even better.

Rich always practices what he preaches, and even though he may have not delivered exactly what he planned to over the weekend, I expect most of his clients will stay with the program and will continue to appreciate and benefit from what Rich offers (I certainly will). This in itself is a business lesson, which I will elaborate on in a moment.

I don’t want you to think that the problems that occurred at the seminar reflect on the quality of the content. Rich hasn’t nutted out all the kinks in the delivery of his program yet and to realise his end goal it will probably take several years - it really is something very innovative and ambitious - I’m not even sure if it possible. For the moment he offers great education and experiential lessons for anyone interested in Internet business.

I for one am very glad that I am on board with Rich and Strategic Profits now so I can watch the evolution of the company. The real value for me comes from watching what Rich does and seeing how his clients react and how the market responds. If you want to see how a guy can go from zero-to-six million plus in revenue in under a year, hire a staff to manage the business for him and see the exact marketing techniques to achieve this, Strategic Profits is ideal.

For me a lot of the core materials Rich teaches are not new because I’ve been studying business and online marketing since I first entered university and discovered the Web in 1997. It’s always good to have the foundations reinforced, to be reminded of what works, and I often need a kick in the pants to take certain actions, which a course like this provides. I certainly find the whole experience motivating, but in my situation seeing how Rich does what he does best - generates huge cashflow in a very short period of time and then constructs a business that runs without him - is the truly powerful experience.

For others, for example my mother - Zahava Starak - who attended the event with me as a guest, are still learning the keys to successful online business, so the program content is crucial, and that’s where the materials Rich provides through his online system are most beneficial.

I don’t know absolutely everything about business and every now and then Rich injects a nice little nugget of knowledge or an example case study that teaches me something new and valuable. For many these nuggets might be worth thousands of dollars or hundreds of hours of freed up time.

In the Beginning It’s All About You And Cashflow

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