How To Launch A Membership Site – Part 8: Set Your Membership Site On Autopilot
Read previous articles in this series:
- Part 1: Build Your Preeminence
- Part 2: Communication Channels
- Part 3: Technology
- Part 4: Content and Pricing
- Part 5: Triggers
- Part 6: Prelaunch and Launch
- Part 7: Dealing With Attrition
The hard work is done. After a successful prelaunch and launch process your membership site is operating at full steam ahead. You watch your attrition rate, test and tweak your marketing, and continue to monitor feedback from your members so you can determine how best to meet their needs.
Depending on what you offer, whether it is education, physical product, software, news content, audios, videos, private label rights articles – anything, and whether you prepared in advance or you are creating what you provide “on the fly“, will dictate how much ongoing maintenance you have to do. Obviously no one wants to work forever, so you need to consider an exit strategy or set up an automation process so you can separate yourself from your membership site.
If your exit strategy is to sell your membership site, you will attract a larger price if your membership site is automated, so really, unless you need to sell urgently, you should be thinking about how to automate.
