The Core Reason Why Your Business Lacks Momentum
A couple of years ago I was exposed to Rich Schefren during the very first Internet marketing launch he did. I had never heard of the guy before, but suddenly a lot of people I had heard of and respected were recommending him, so I paid some attention.
Rich went mainstream in the Internet marketing world thanks to the success of the Internet Business Manifesto report. To be completely honest, and this really is testament to the power of a strong lead free resource, if it wasn’t for the Manifesto, I would have stopped paying attention. Instead, I went on to join Rich’s Business Growth System, paying him almost $5,000 over the next 12 months.
Every New Business Lacks Momentum
One of the key lessons I learned, and this particularly came from listening in to the questions asked from other student’s of Rich during the live coaching calls with him, was that all businesses suffer from a lack of momentum when they start up. The psychology needed to deal with a lack of momentum in your business is different to what you need to do when your business has momentum, and it’s critical you understand the difference.
If right now you are having difficulty attracting new customers, or even just building a list or getting people to visit your website or blog, then you lack momentum. Momentum is the foundation that allows you to grow your business to the point where you can set up systems to separate yourself from the business.
Without momentum you don’t have cash flow and without cash flow you can’t afford to hire people, or outsource or purchase software that will help your business become more automated. In this situation, if you have no start-up capital to spend, you find yourself doing all the work.
Not only are you required to deliver the product or service you offer, you need to get out there and attract new customers by testing different marketing campaigns. Of course once you attract a customer, then your energy becomes divided, as you need to market less and start delivering. Unfortunately once you make this change, you get cash flow, but since you are no longer focused on marketing, your stream of new customers dries up. Once the current jobs are done, you have to get out and market again.
If you’re constantly in the stop and start loop between finding new customers and delivering to current customers, then you know what it’s like to feel too busy one day, and then struggling the next. You either have too much work and you’re flat out servicing, or your desperate for new leads. There is no happy medium where you have just enough work to be busy, just enough cash flow to keep growing and just enough new customers knocking on your door.
Do You Know Your Strengths?
There Is A Sucker Born Every Minute
You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.
Some might argue that it’s the hype – the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.
You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.
I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products – the prime targets of the naysayers.
I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas – the nuggets – are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.
Here are three examples -
