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I was thinking the other day about the niche of Internet marketing. It’s one of the most crowded niches on the Internet, yet so many people generate an income selling products related to making money on the world wide web. The reason is obvious - there’s a hungry crowd out there eager to make money and more and more budding web entrepreneurs are born each day.

You can segment the market into many sub-niches. There’s the AdSense expert, the pay per click expert, the affiliate marketing expert, people who buy and sell websites, email list builders, and of course the professional bloggers who use blogs to earn a living - and that’s just small handful of the areas people are making money in.

The laws of marketing dictate that these crowded industries will further segment into smaller sub-niches with the hope that you can carve out your own little piece of the pie by breaking things down to distinguish yourself from the rest. For example there’s no specific expert I know of who focuses on being the expert at affiliate marketing just with blogs or the professional website trader who only focuses on buying and selling a specific type of site, like forums.

For beginners, the issue of choosing what to sell, or in the case of blogging - what to write about - is the hardest choice. I know the thoughts that go through your head -

• I’m not good enough at anything to be an expert
• That guy or girl already dominates that market
• I’m not entering the make money online niche - it’s too crowded

The problem is about positioning and until you get comfortable with what you want to be to other people, it can be a very confusing time in the life of a young start-up business or a new blogger.

What Really Is Unique?

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