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What Is Social Proof And Why Your Business Can Live Or Die By It

When everyone looks up at the sky, do you do the same?

If no one is buying a certain flavour of ice cream, do you stay clear of it too?

If your friends all wear a certain brand of clothing do you desire to do the same, or the opposite?

The force that influences you every day when it … Read the rest of this entry »

What Motivates A Purchase?

Over the last week I attended three very different live events, although they all focused on the same thing – making money.

The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.

I’ve heard of Roger before, but I had some misconceptions. I thought … Read the rest of this entry »