The Secret Tactic Of The Worlds Best Marketers: Become Obsessed
I have a confession to make – I’m obsessed.
With what I hear you ask?
With cars.
I’ve officially become one of those men I never previously understood. Why devote so much of your brain space to knowing the ins and outs of every car ever made? Surely there are better ways to spend your time and more important things to study than those little boxes that go around on four wheels?
While I can’t place the blame for my new infatuation squarely on just one thing, there was definitely a catalyst for how this addiction began. His name is Alborz Fallah, or as I call him, Al.
Al and I have been friends for a long time and you may know him already as the founder of CarAdvice.com.au, the most popular independent car blog in Australia. If you haven’t heard of him and his blog, stop reading this article and go and listen to the hugely popular podcast interview I published with Al here –
Interview With Alborz Fallah – A Million Dollar Blogger
Al is a basically a car encyclopedia you can access directly through voice command. You ask him a question and he dispenses a vast amount of wisdom about cars.
I’m often baffled by how he can know the intricate details about so many different cars. He knows the features, advantages, faults, price, target demographics, history, latest news, and all kinds of nearly-useless information about cars. Of course what he knows isn’t useless, because the market for cars in Australia is huge (Australians buy one million new cars a year, with a population just over 22 million, that’s pretty significant), hence Al has been able to translate what he knows into a very lucrative online publishing business.
