The Key Resource For A Sustainable Blogging Business
Welcome to the next article in my series on blogging as a sustainable business model. In part one of this series you learned about the staple monetization strategy that most probloggers use – creating content to bring in traffic and increase income.
Using the example of Darren Rowse in article two, I concluded that despite the fact that a few top bloggers earn a full time income blogging, and even more money in the case of Darren and bloggers like him, it is still not a sustainable business model when so much responsibility for output rests on one person. In the previous article before this one I listed some of the advantages that many top bloggers enjoy, which the average person does not.
If you have not read the first three parts in this series please do so before continuing with this article.
- Part 1: Is Professional Blogging A Sustainable Business Model?
- Part 2: Do You Have What It Takes To Be A Professional Blogger?
- Part 3: The Advantages Top Bloggers Have That You Don’t
Points of Leverage
The problem with the current model for professional blogging is the lack of a strategy that actually leverages the content = traffic = money equation in a non-linear way. Most professional bloggers apply the time = money formula directly to the content = traffic = money formula, placing a big limitation on the total output possible. This as I mentioned is self employment applied to blogging. Blogging is not a bad job, but it is still a job – and you may not want a job forever if you share my belief that happiness comes from freedom.
What we need to do is create a model that doesn’t restrict content = traffic = money, but instead exponentially multiplies it, and to do this we need to finds way to leverage our resources.
